{"id":17673,"date":"2014-03-11T09:23:36","date_gmt":"2014-03-11T13:23:36","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=17673"},"modified":"2014-03-11T09:33:15","modified_gmt":"2014-03-11T13:33:15","slug":"research-spotxchange-led-video-ads-ranking-in-january-followed-by-aol","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/digital-media\/research-spotxchange-led-video-ads-ranking-in-january-followed-by-aol\/","title":{"rendered":"Research:<\/b> SpotXchange led Video Ads ranking in January followed by AOL"},"content":{"rendered":"
What: <\/b>According to comScore Video Metrix,\u00a0183.8 million Americans watched 48.7 billion online content videos in January . Which means that\u00a085.1 percent of the US Internet audience viewed online video.\u00a0SpotXchange captured the first position among Video Ad properties followed by AOL, Google and LiveRail. Vevo was the first YouTube channel partner followed by ZEFR and Fullscreen.
\nWhy it matters:\u00a0<\/b>The race to monetize online video is raging. The leading properties and networks are capturing a rapidly growing market.<\/p>\n
comScore, Inc.<\/strong>\u00a0released data from the comScore Video Metrix service showing that 183.8 million Americans watched 48.7 billion online content videos in January, while the number of video ad views totaled 26.9 billion.85.1 percent of the US Internet audience viewed online video.The duration of the average online content video was 4.4 minutes, while the average online video ad was 0.4 minutes.Video ads accounted for 35.6 percent of all videos viewed and 4.5 percent of all minutes spent viewing video online.<\/p>\n Nearly 26.9 billion video ads were viewed \u00a0in January by americans:<\/p>\n Time spent watching video ads totaled 10 billion minutes, with AOL, Inc. delivering the highest duration of video ads at nearly 1.3 billion minutes. Video ads reached 52.6 percent of the total US population an average of 165 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 81.<\/p>\n Property<\/p>\n<\/th>\n Video Ads (000)<\/p>\n<\/th>\n Total Ad Minutes(MM)<\/p>\n<\/th>\n Frequency (Ads per viewer)<\/p>\n<\/th>\n % \u00a0Reach<\/p>\n Total U.S. population<\/p>\n<\/th>\n<\/tr>\n Total internet: Total audience<\/p>\n<\/td>\n 26,907,310<\/p>\n<\/td>\n 10,041<\/p>\n<\/td>\n 164.6<\/p>\n<\/td>\n 52.6<\/p>\n<\/td>\n<\/tr>\n Spotxchange Video Ad Marketplace<\/p>\n<\/td>\n 3,461,166<\/p>\n<\/td>\n 1,113<\/p>\n<\/td>\n 26.9<\/p>\n<\/td>\n 41.5<\/p>\n<\/td>\n<\/tr>\n AOL,Inc(including Adapt.tv)<\/p>\n<\/td>\n 2,916,947<\/p>\n<\/td>\n 1,316<\/p>\n<\/td>\n 19.0<\/p>\n<\/td>\n 49.6<\/p>\n<\/td>\n<\/tr>\n Google Sites<\/p>\n<\/td>\n 2,903,087<\/p>\n<\/td>\n 286<\/p>\n<\/td>\n 27.3<\/p>\n<\/td>\n 34.2<\/p>\n<\/td>\n<\/tr>\n Live Rail \u2020<\/p>\n<\/td>\n 2,418,272<\/p>\n<\/td>\n 1,023<\/p>\n<\/td>\n 16.4<\/p>\n<\/td>\n 47.6<\/p>\n<\/td>\n<\/tr>\n BrightRoll platform<\/p>\n<\/td>\n 2,298,960<\/p>\n<\/td>\n 1,098<\/p>\n<\/td>\n 14.1<\/p>\n<\/td>\n 52.6<\/p>\n<\/td>\n<\/tr>\n TubeMogul Video Ad platform<\/p>\n<\/td>\n 1,825,644<\/p>\n<\/td>\n 587<\/p>\n<\/td>\n 17.3<\/p>\n<\/td>\n 34.0<\/p>\n<\/td>\n<\/tr>\n Specific Media<\/p>\n<\/td>\n 1,354,872<\/p>\n<\/td>\n 513<\/p>\n<\/td>\n 9.6<\/p>\n<\/td>\n 45.3<\/p>\n<\/td>\n<\/tr>\n Hulu<\/p>\n<\/td>\n 1,173,975<\/p>\n<\/td>\n 466<\/p>\n<\/td>\n 80.8<\/p>\n<\/td>\n 4.7<\/p>\n<\/td>\n<\/tr>\n Tremor Video<\/p>\n<\/td>\n 36,805<\/p>\n<\/td>\n 418<\/p>\n<\/td>\n 8.5<\/p>\n<\/td>\n 33.8<\/p>\n<\/td>\n<\/tr>\n Videology<\/p>\n<\/td>\n 518,542<\/p>\n<\/td>\n 245<\/p>\n<\/td>\n 7.1<\/p>\n<\/td>\n 23.6<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n Among the top 10 YouTube partners, Maker Studios Inc. demonstrated the highest engagement (63 minutes per viewer), followed by VEVO (49 minutes per viewer). VEVO streamed the greatest number of videos (603 million), followed by Maker Studios Inc. (535 million).<\/p>\n According to number of Unique viewers:<\/p>\n Property<\/p>\n<\/th>\n Total Unique viewers (000)<\/p>\n<\/th>\n Videos (000)<\/p>\n<\/th>\n Minutes Per Viewer<\/p>\n<\/th>\n<\/tr>\n VEVO @Youtube<\/p>\n<\/td>\n 36,088<\/p>\n<\/td>\n 603,240<\/p>\n<\/td>\n 48.8<\/p>\n<\/td>\n<\/tr>\n ZEFR @Youtube<\/p>\n<\/td>\n 31,361<\/p>\n<\/td>\n 168,894<\/p>\n<\/td>\n 12.8<\/p>\n<\/td>\n<\/tr>\n Full Screen @Youtube<\/p>\n<\/td>\n 26,412<\/p>\n<\/td>\n 376,739<\/p>\n<\/td>\n 40.6<\/p>\n<\/td>\n<\/tr>\n Maker Studios Inc.@Youtube<\/p>\n<\/td>\n 25,790<\/p>\n<\/td>\n 534,962<\/p>\n<\/td>\n 63,4<\/p>\n<\/td>\n<\/tr>\n Warner Music@Youtube<\/p>\n<\/td>\n 22,559<\/p>\n<\/td>\n 154,601<\/p>\n<\/td>\n 19.1<\/p>\n<\/td>\n<\/tr>\n UMG@Youtube<\/p>\n<\/td>\n 19,157<\/p>\n<\/td>\n 71,188<\/p>\n<\/td>\n 10.5<\/p>\n<\/td>\n<\/tr>\n Warnerbros vfp @Youtube<\/p>\n<\/td>\n 18,200<\/p>\n<\/td>\n 53,972<\/p>\n<\/td>\n 5.4<\/p>\n<\/td>\n<\/tr>\n The Orchard @Youtube<\/p>\n<\/td>\n 18,029<\/p>\n<\/td>\n 75,590<\/p>\n<\/td>\n 11.3<\/p>\n<\/td>\n<\/tr>\n rumblefish @Youtube<\/p>\n<\/td>\n 17,476<\/p>\n<\/td>\n 47,476<\/p>\n<\/td>\n 7.1<\/p>\n<\/td>\n<\/tr>\n GEICO @Youtube<\/p>\n<\/td>\n 14,114<\/p>\n<\/td>\n 36,177<\/p>\n<\/td>\n 3.3<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n In all, nearly 48.7 billion video content views occurred during the month, with Google Sites generating the highest number at 12.6 billion, followed by Facebook with 5 billion and AOL, Inc. with 1.2 billion.<\/p>\n Google Sites had the highest average engagement among the top ten properties.<\/p>\n Property<\/p>\n<\/th>\n Total Unique viewers (000)<\/p>\n<\/th>\n Videos (000)<\/p>\n<\/th>\n Minutes per viewer<\/p>\n<\/th>\n<\/tr>\n Total internet: Total audience<\/p>\n<\/td>\n 183,778<\/p>\n<\/td>\n 48,682,572<\/p>\n<\/td>\n 1,155.3<\/p>\n<\/td>\n<\/tr>\n Google sites<\/p>\n<\/td>\n 157,585<\/p>\n<\/td>\n 12,617,013<\/p>\n<\/td>\n 328.3<\/p>\n<\/td>\n<\/tr>\n Facebook<\/p>\n<\/td>\n 84,859<\/p>\n<\/td>\n 4,988,919<\/p>\n<\/td>\n 83.5<\/p>\n<\/td>\n<\/tr>\n AOL,Inc<\/p>\n<\/td>\n 60,590<\/p>\n<\/td>\n 1,225,725<\/p>\n<\/td>\n 61.7<\/p>\n<\/td>\n<\/tr>\n NDN<\/p>\n<\/td>\n 51,353<\/p>\n<\/td>\n 573,307<\/p>\n<\/td>\n 73.1<\/p>\n<\/td>\n<\/tr>\n Yahoo, Sites<\/p>\n<\/td>\n 44,897<\/p>\n<\/td>\n 384,092<\/p>\n<\/td>\n 59.1<\/p>\n<\/td>\n<\/tr>\n Vimeo<\/p>\n<\/td>\n 41,676<\/p>\n<\/td>\n 203,873<\/p>\n<\/td>\n 31.9<\/p>\n<\/td>\n<\/tr>\n Amazon Sites<\/p>\n<\/td>\n 38,618<\/p>\n<\/td>\n 185,026<\/p>\n<\/td>\n 22.5<\/p>\n<\/td>\n<\/tr>\n Microsoft Sites<\/p>\n<\/td>\n 38,459<\/p>\n<\/td>\n 641,217<\/p>\n<\/td>\n 40.7<\/p>\n<\/td>\n<\/tr>\n VEVO<\/p>\n<\/td>\n 36,805<\/p>\n<\/td>\n 612,936<\/p>\n<\/td>\n 48.5<\/p>\n<\/td>\n<\/tr>\n ZEFR<\/p>\n<\/td>\n 31,369<\/p>\n<\/td>\n 168,956<\/p>\n<\/td>\n 12.8<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n [ctalatinb]<\/p>\n \u00a0<\/b><\/p>\n<\/div>\n <\/p>\n <\/p>\n <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" comScore, Inc. has released data from the comScore Video Metrix service showing that 183.8 million Americans watched 48.7 billion online content videos in January, while the number of video ad views totaled 26.9 billion.85.1 percent of the US Internet audience viewed online video.<\/p>\n","protected":false},"author":2,"featured_media":12676,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[174,39,4,129],"tags":[216,2120,2530,2529],"yoast_head":"\n<\/h2>\n
Top 10 Video Ad Properties by Video Ads Viewed<\/h2>\n
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\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Top YouTube Partner Channels Ranked by Unique Video Viewers.January 2014.Total US \u2013 Home and Work Locations.Content Videos Only (Ad Videos Not Included).Source: comScore Video Metrix<\/h6>\n
Top 10 YouTube Partner Channels by Unique Viewers<\/h2>\n
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\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Top YouTube Partner Channels Ranked by Unique Video Viewers.January 2014.Total US \u2013 Home and Work Locations.Content Videos Only (Ad Videos Not Included).Source: comScore Video Metrix<\/h6>\n
Top 10 Video Content Properties by Unique Viewers<\/h2>\n
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\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Top YouTube Partner Channels Ranked by Unique Video Viewers.January 2014.Total US \u2013 Home and Work Locations.Content Videos Only (Ad Videos Not Included).Source: comScore Video Metrix<\/h6>\n<\/div>\n