{"id":17253,"date":"2014-02-11T09:54:57","date_gmt":"2014-02-11T14:54:57","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=17253"},"modified":"2014-02-11T09:54:57","modified_gmt":"2014-02-11T14:54:57","slug":"comscore-and-google-partner-to-offer-cross-screen-audience-metrics-to-brands","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/digital-media\/comscore-and-google-partner-to-offer-cross-screen-audience-metrics-to-brands\/","title":{"rendered":"ComScore and Google partner to offer cross-screen Audience Metrics to Brands"},"content":{"rendered":"

What:<\/strong> ComScore and Google are partnering to offer an audience metric that will help measure campaigns across screens.
\nWhy it matters:<\/strong>\u00a0The product called \u00a0comScore vCE\u00a0will be available to all DoubleClick customers across screens for display and video formats. ComScore will continue to offer vCE independently of the DoubleClick platform, as well.<\/p>\n

\"comscore\"<\/a>\"google\"<\/a>ComScore<\/strong> and Google<\/strong> are partnering to offer an audience metric that will help brand marketers measure campaigns across screens.<\/p>\n

This partnership will be announced by Google\u2019s vice president of Display advertising Neal Mohan<\/strong> during the IAB Annual Leadership Meeting in Palm Desert, California.<\/p>\n

ComScore vCE will be available to DoubleClick<\/strong> marketer and publisher clients, as it will be built directly into the DoubleClick ad server used by publishers and marketers to deliver their ads. It will first be available in the US for desktop-based display and video ads, with plans to expand the service for mobile and cross-platform.<\/p>\n

However, comScore will still offer vCE independently of the DoubleClick platform, as well.<\/p>\n

The benefits this partnership brings to the media are:<\/p>\n

\u2022 VCE data will enable advertisers and publishers to measure campaigns with just a click.
\n\u2022 Cross-screen comparable audience metric \u00a0will provide clients access to neutral data.
\n\u2022 Marketers and publishers will have access to audience insights through comScore vCE directly in their ad server.<\/p>\n

[comillas]The effort intends to provide as accurate and complete branding data as there is available for performance.[\/comillas]<\/p>\n

Separately, Google recently acquired \u00a0DeepMind<\/a>, an artificial intelligence startup.\u00a0\u201cWe\u2019re deeply committed to creating metrics that are as meaningful for brands as the click is in performance advertising, and we have a number of efforts underway to provide actionable brand measurement. We look forward to working with them to give brand buyers and media sellers better access to real-time insights, \u201csaid Neal Mohan.<\/p>\n

\u201cThis partnership allows us to radically simplify digital media buying for the industry, while enhancing quality and accountability. This directly addresses many of the everyday challenges that prevent our clients from investing further in digital,\u201d said Serge Matta<\/strong>, President of comScore.<\/p>\n","protected":false},"excerpt":{"rendered":"

ComScore and Google are partnering to offer an audience metric that will help brand marketers to measure campaigns across screens.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[174,4,129],"tags":[216,2351,427,2352,2353],"yoast_head":"\nComScore and Google partner to offer cross-screen Audience Metrics to Brands<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.portada-online.com\/digital-media\/comscore-and-google-partner-to-offer-cross-screen-audience-metrics-to-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ComScore and Google partner to offer cross-screen Audience Metrics to Brands\" \/>\n<meta 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