{"id":17253,"date":"2014-02-11T09:54:57","date_gmt":"2014-02-11T14:54:57","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=17253"},"modified":"2014-02-11T09:54:57","modified_gmt":"2014-02-11T14:54:57","slug":"comscore-and-google-partner-to-offer-cross-screen-audience-metrics-to-brands","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/digital-media\/comscore-and-google-partner-to-offer-cross-screen-audience-metrics-to-brands\/","title":{"rendered":"ComScore and Google partner to offer cross-screen Audience Metrics to Brands"},"content":{"rendered":"
What:<\/strong> ComScore and Google are partnering to offer an audience metric that will help measure campaigns across screens. <\/a><\/a>ComScore<\/strong> and Google<\/strong> are partnering to offer an audience metric that will help brand marketers measure campaigns across screens.<\/p>\n This partnership will be announced by Google\u2019s vice president of Display advertising Neal Mohan<\/strong> during the IAB Annual Leadership Meeting in Palm Desert, California.<\/p>\n ComScore vCE will be available to DoubleClick<\/strong> marketer and publisher clients, as it will be built directly into the DoubleClick ad server used by publishers and marketers to deliver their ads. It will first be available in the US for desktop-based display and video ads, with plans to expand the service for mobile and cross-platform.<\/p>\n However, comScore will still offer vCE independently of the DoubleClick platform, as well.<\/p>\n The benefits this partnership brings to the media are:<\/p>\n \u2022 VCE data will enable advertisers and publishers to measure campaigns with just a click. [comillas]The effort intends to provide as accurate and complete branding data as there is available for performance.[\/comillas]<\/p>\n
\nWhy it matters:<\/strong>\u00a0The product called \u00a0comScore vCE\u00a0will be available to all DoubleClick customers across screens for display and video formats. ComScore will continue to offer vCE independently of the DoubleClick platform, as well.<\/p>\n
\n\u2022 Cross-screen comparable audience metric \u00a0will provide clients access to neutral data.
\n\u2022 Marketers and publishers will have access to audience insights through comScore vCE directly in their ad server.<\/p>\n