{"id":17074,"date":"2014-02-03T07:00:30","date_gmt":"2014-02-03T12:00:30","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=17074"},"modified":"2014-02-27T12:19:26","modified_gmt":"2014-02-27T17:19:26","slug":"sales-leads-tajin-international-xoom-radioshack-harley-davidson","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/sales-leads\/sales-leads-tajin-international-xoom-radioshack-harley-davidson\/","title":{"rendered":"<b>Sales Leads: <\/b>TAJ\u00cdN International, Xoom, RadioShack, Harley Davidson&#8230;"},"content":{"rendered":"<p class=\"notice two\">A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and\/or targeting Hispanic consumers right now.<\/p>\n<p><span style=\"color: red;\">Start the year on the right foot with Portada&#8217;s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please <\/span><span style=\"color: red;\">call Armando Gutierrez at 1-800-937-5322 or e-mail him at\u00a0 <a href=\"mailto:nicolas@www.www.portada-online.com\">armando@www.www.portada-online.com<br \/>\n<strong><\/strong><\/a><strong><a href=\"https:\/\/www.youtube.com\/watch?v=MrmkQOr7SBo&amp;feature=youtu.be\">SEE A DEMO OF THE DIRECTORY!<\/a><\/strong><br \/>\n<\/span><\/p>\n<ul>\n<li><b>TAJ\u00cdN International\u00a0<\/b><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2014\/01\/Tajin-Photo.png\"><img decoding=\"async\" class=\"alignleft size-full wp-image-17075\" alt=\"Tajin Photo\" src=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2014\/01\/Tajin-Photo.png\" width=\"200\" height=\"122\" srcset=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2014\/01\/Tajin-Photo.png 200w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2014\/01\/Tajin-Photo-156x95.png 156w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2014\/01\/Tajin-Photo-50x30.png 50w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2014\/01\/Tajin-Photo-150x91.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><strong>d exp\u00f3sito &amp; Partners<\/strong> has been named as the US agency of record for the total market for TAJ\u00cdN International Corp., a company that produces fruits and vegetable seasonings in the U.S. and Mexico. D&#8217;Exposito \u00a0will provide services for all assignments in the general and Hispanic markets. In 2013, d exp\u00f3sito &amp; Partners provided media planning for TAJ\u00cdN in partnership with the Redbean Society.Redbean will continue as \u00a0a strategy consultant in 2014.<\/p>\n<ul>\n<li><strong>RadioShack <\/strong><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignleft  wp-image-17090\" alt=\"Radio Shack\" src=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2014\/01\/RadioShack-Logo-01-450x347.jpg\" width=\"189\" height=\"146\" srcset=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2014\/01\/RadioShack-Logo-01-450x347.jpg 450w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2014\/01\/RadioShack-Logo-01-1500x1159.jpg 1500w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2014\/01\/RadioShack-Logo-01-768x593.jpg 768w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2014\/01\/RadioShack-Logo-01-2000x1545.jpg 2000w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2014\/01\/RadioShack-Logo-01-524x405.jpg 524w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2014\/01\/RadioShack-Logo-01-156x120.jpg 156w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2014\/01\/RadioShack-Logo-01-258x200.jpg 258w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2014\/01\/RadioShack-Logo-01-50x38.jpg 50w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2014\/01\/RadioShack-Logo-01-150x115.jpg 150w\" sizes=\"(max-width: 189px) 100vw, 189px\" \/>RadioShack\u00a0is launching a new marketing campaign this week under the\u201cDo It Together (DIT)\u201d tagline. \u00a0The campaign will be based on consumer experiences that have differentiated RadioShack and create an emotional connection with its\u2019 associates. <strong>RadioShack ushered in the company\u2019s new brand positioning with a 30-second ad featuring \u201980s icons during last night&#8217;s Super Bowl.<\/strong> <a title=\"Radio Shack\/YouTube\" href=\"www.YouTube.com\/RadioShack\" target=\"_blank\">The ad is ment<\/a> to shed outdated perceptions of the brand for consumers in need of a reintroduction to RadioShack. \u00a0The spot opens in a throwback RadioShack store; an associate receives a warning phone call before familiar \u201980s personalities, including Hispanic celebrity Erik Estrada.\u00a0In an effort to continue \u201cclearing out the \u201980s\u201d and celebrate #InWithTheNew, RadioShack is also hosting\u00a0a 24-hour sweepstakes via Twitter, which launched in line with our Super Bowl ad.The campaign continues this week and will also target the Hispanic market with Spanish ads being featured in outlets such as Telemundo and Univision, as well as digital print and in-store promotions. Latinworks is RadioShack&#8217;s media buying agency. According to Kantar Media, Radio Shack spent $88 million on measured media in 2012. For the first nine months of 2013, the company spent $42.8 million on measured media.\u00a0\u00a0(Read our just published Interview with Javier Figueroa, Director of Integrated Marketing at Radio Shack).<\/p>\n<ul>\n<li><strong>Abott (Republican Gubernatorial Candidate in Texas) <\/strong><\/li>\n<\/ul>\n<p>Republican gubernatorial candidate Greg Abbott launched a Spanish-language website, targeted at Hispanic voters. The website sees a new version of his campaign logo: Abbott Para Gobernador. Abott&#8217;s campaign also introduced\u00a0a Spanish-language Twitter accout. Abbott and his expected Democratic opponent, Wendy Davis, are both courting the Hispanic vote in a state that\u2019s reliably Republican despite its growing minority population, which tends to identify with the Democratic Party. The gubernatorial hopefuls have both made campaign stops in South Texas and appeared on Spanish-language television, but the Abbott campaign\u2019s Spanish-language website is the first during this election cycle.<\/p>\n<ul>\n<li><strong>Xoom <\/strong><\/li>\n<\/ul>\n<p>Xoom Corp.,the digital money transfer provider, introduced three new TV commercials for the U.S. Hispanic market. The ads, targeting the Spanish-language audience, began airing on major Spanish-language TV in January and all speak to the message of mobile convenience.<\/p>\n<ul>\n<li><strong>Harley Davidson <\/strong><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignleft size-full wp-image-17093\" alt=\"Harley Davidson\" src=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2014\/02\/Harley_Davidson_Company.png\" width=\"250\" height=\"195\" srcset=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2014\/02\/Harley_Davidson_Company.png 250w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2014\/02\/Harley_Davidson_Company-156x121.png 156w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2014\/02\/Harley_Davidson_Company-50x39.png 50w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2014\/02\/Harley_Davidson_Company-150x117.png 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>The 111-year-old motorcycle manufacturer announced Thursday that its fourth-quarter earnings were up about 10 percent compared with a year ago As its core customers age, Harley has diversified its marketing strategy by broadening its product appeal to women and Hispanic, black and younger riders. Maripat Blankenheim, director of external communications for Harley, said the company hired Mark-Hans Richer as chief marketing officer several years ago. Richer\u2019s focus: pumping up sales by broadening the company\u2019s reach. Looking at ways to introduce the brand to those key areas, Harley took a more aggressive stance in getting more people into dealerships.<\/p>\n<ul>\n<li><strong>WalMart <\/strong><\/li>\n<\/ul>\n<p>Walmart plans to close its one M\u00e1s Club membership warehouse store that is located in Houston.The store at 8711 North Freeway carries more Hispanic-themed merchandise than does a traditional Sam&#8217;s Club, according to the <em>Houston Chronicle<\/em>. The store will close Feb. 7, Walmart&#8217;s director of communications Anne Hatfield said. M\u00e1s Club opened as a test format in 2009, she said, and Walmart came to realize that it made more sense to incorporate its best working elements, including some of the merchandise, into traditional Sam&#8217;s Clubs in Houston and throughout the United States, the report said. There are six Sam&#8217;s Clubs within a six-mile radius of M\u00e1s Club. The store&#8217;s 153 associates will be able to find work at an area Sam&#8217;s Club or Walmart, Hatfield said.<\/p>\n<p><a title=\"Sales Leads\" href=\"https:\/\/www.portada-online.com\/category\/sales-leads\/\">Read previous issues of<strong> Sales Leads!<\/strong><\/a><\/p>\n<p><strong>GET ALL THE LEADS YOU NEED WITH PORTADA\u2019S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND MEDIA BUYERS! <\/strong>For detailed contact information on Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to<a title=\"Productlist\" href=\"https:\/\/www.portada-online.com\/productlist\/\"> Portada\u2019s Interactive Directory of Corporate Marketers and Agencies targeting Hispanics<\/a> with more than 3,000 Leading Agency and Marketing\/Advertising Directors. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!). If you are a Subscriber to the Directory <a title=\"Login\" href=\"https:\/\/www.portada-online.com\/wp-login.php\">login<\/a> and access the Directory.<\/p>\n<p><strong><a href=\"https:\/\/www.youtube.com\/watch?v=MrmkQOr7SBo&amp;feature=youtu.be\">SEE A DEMO OF THE DIRECTORY!<\/a><\/strong><\/p>\n<p><span style=\"color: red;\">Start the year on the right foot with Portada&#8217;s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please <\/span><span style=\"color: red;\">call Nicolas Miranda at 1-800-937-5322 or e-mail him at\u00a0 <a href=\"mailto:nicolas@www.www.portada-online.com\">nicolas@www.www.portada-online.com<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and\/or targeting Hispanic consumers right now. Start the year on the right foot with Portada&#8217;s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Armando Gutierrez at 1-800-937-5322 or [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12652,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[174,14],"tags":[2306,2305,2299,2298,660,732],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sales Leads: TAJ\u00cdN International, Xoom, RadioShack, Harley Davidson...<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.portada-online.com\/sales-leads\/sales-leads-tajin-international-xoom-radioshack-harley-davidson\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales Leads: TAJ\u00cdN International, Xoom, RadioShack, Harley Davidson...\" \/>\n<meta property=\"og:description\" content=\"A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and\/or targeting Hispanic consumers right now. 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