{"id":16759,"date":"2015-05-11T13:23:07","date_gmt":"2015-05-11T16:23:07","guid":{"rendered":"https:\/\/latam.www.portada-online.com\/?p=16759"},"modified":"2015-05-11T13:23:07","modified_gmt":"2015-05-11T16:23:07","slug":"sales-leads-latam-dell-mullen-lowe-group-citi","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/latin-america\/sales-leads-latam-dell-mullen-lowe-group-citi\/","title":{"rendered":"Sales Leads LatAm:   Dell, Mullen Lowe Group, Citi&#8230;"},"content":{"rendered":"<p><em>A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and\/or targeting Latin American consumers right now.<\/em><\/p>\n<p><strong>CHECK OUT PORTADA&#8217;S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to\u00a0acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@www.www.portada-online.com<\/strong>.\u00a0<strong><a href=\"https:\/\/www.youtube.com\/watch?v=MrmkQOr7SBo&amp;feature=youtu.be\" target=\"_blank\">SEE A DEMO OF THE DIRECTORY!<\/a><\/strong><\/p>\n<p class=\"notice one\">::: Dell \u00a0::: Shackleton \u00a0&#8211; \u00a0Kidzania &#8211; America Solidaria\u00a0 \u00a0::: \u00a0Mullen Lowe Group ::: \u00a0Citi :::\u00a0Coca-Cola\u2019s \u201cInseparable\u201d\u00a0::: Fisher-Price &#8211;\u00a0360i\u00a0:::<\/p>\n<p><a href=\"https:\/\/latam.www.portada-online.com\/category\/sales-leads\/\" target=\"_blank\">Click here for prior Latam Sales Leads issues<\/a><\/p>\n<ul>\n<li><strong>Dell\/ Global<\/strong><\/li>\n<\/ul>\n<p><a href=\"https:\/\/latam.www.portada-online.com\/files\/2015\/05\/descarga-7.jpg\"><img decoding=\"async\" class=\"alignleft size-full wp-image-16771\" src=\"https:\/\/latam.www.portada-online.com\/files\/2015\/05\/descarga-7.jpg\" alt=\"descarga (7)\" width=\"256\" height=\"144\" \/><\/a>Dell has debuted <em>&#8216;Future Ready&#8217;<\/em> , a new b-to-b campaign created by Y&amp;R New York and VML\u00a0New York aimed at the enterprise market. The multi-million dollar campaign debuted with a\u00a030-second TV spot\u00a0called &#8220;Beat Again,&#8221; which shows how technology helps a little girl in need of a heart transplant receive a new organ from a donor.In the TV spot, a mom is awakened by an alert on her tablet, and she wakes up her sleeping daughter for a journey to the hospital. Along the way technology assists them, from a wristband monitoring the girl&#8217;s health to secure cloud services storing her genetic data to a databank that finds the perfect donor match. At the end of the spot, a voice-over says, <em>&#8220;and the mom who gets to hear her daughter&#8217;s heart beat once again.&#8221;<\/em>A 60-second version will run online on sites including CNBC, CNN and YouTube, as well as more targeted IT sites.The campaign includes social media, mobile and out-of-home placements, and will continue to roll out with new executions during the year. The ads drive users to\u00a0<a href=\"https:\/\/powermore.dell.com\/future-ready\/\">a microsite<\/a>, where they can learn more about Dell&#8217;s technology solutions for businesses.<\/p>\n<p>https:\/\/youtu.be\/dg1kfjPuzIU<\/p>\n<ul>\n<li><strong>Shackleton \/Chile<\/strong><\/li>\n<\/ul>\n<p><a href=\"https:\/\/latam.www.portada-online.com\/files\/2015\/05\/3HdW4Wi8_400x400.jpeg\"><img decoding=\"async\" class=\"alignleft  wp-image-16772\" src=\"https:\/\/latam.www.portada-online.com\/files\/2015\/05\/3HdW4Wi8_400x400-290x290.jpeg\" alt=\"3HdW4Wi8_400x400\" width=\"178\" height=\"178\" \/><\/a>Chilean agency Shackleton \u00a0has won the Kidzania and America Solidaria accounts. The former is a company of educational playgrounds, while the latter is an NGO that fights against children poverty. For the NGOs, the agency will only handle the digital account, while for Kidzania will handle all communications. This two new brands will be added to the agency\u2019s portfolio, which include Coca Cola, CMR Falabella, Entel, Nestle and Banco Falabella.<\/p>\n<ul>\n<li><strong>Mullen Lowe Group\/Global<\/strong><\/li>\n<\/ul>\n<p><a href=\"https:\/\/latam.www.portada-online.com\/files\/2015\/05\/CEkqMSeXIAAsOyx.png\"><img decoding=\"async\" class=\"alignleft size-medium wp-image-16773\" src=\"https:\/\/latam.www.portada-online.com\/files\/2015\/05\/CEkqMSeXIAAsOyx-290x163.png\" alt=\"CEkqMSeXIAAsOyx\" width=\"290\" height=\"163\" \/><\/a>Interpublic Group of Cos. is bringing <a href=\"https:\/\/adage.com\/directory\/mullen\/85\">Mullen<\/a>\u00a0and Lowe &amp; Partners together to form <strong>Mullen Lowe Group<\/strong>.Alex Leikikh, Mullen&#8217;s CEO, will become worldwide CEO of the Mullen Lowe Group. Lowe\u00a0Campbell Ewald\u00a0and its clients will continue to access the international network as required. The agency will operate independently within the Mullen Lowe Group.<\/p>\n<ul>\n<li><strong>Citi<\/strong><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2015\/05\/CitiBlueWave_400x400.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-22867\" src=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2015\/05\/CitiBlueWave_400x400.jpg\" alt=\"CitiBlueWave_400x400\" width=\"199\" height=\"199\" srcset=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2015\/05\/CitiBlueWave_400x400.jpg 400w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2015\/05\/CitiBlueWave_400x400-250x250.jpg 250w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2015\/05\/CitiBlueWave_400x400-156x156.jpg 156w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2015\/05\/CitiBlueWave_400x400-200x200.jpg 200w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2015\/05\/CitiBlueWave_400x400-50x50.jpg 50w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2015\/05\/CitiBlueWave_400x400-150x150.jpg 150w\" sizes=\"(max-width: 199px) 100vw, 199px\" \/><\/a>Financial services company Citi, which includes Citibank, is about to conduct a global media agency consolidation review.Incumbents include MEC, which has handled Citi\u2019s U.S. media planning and buying since 2007. \u00a0Both shops are expected to defend.The firm spent US$1.8 billion on marketing and advertising in 2014 and 2013, according to the company\u2019s latest 10-K SEC filing. The firm did not spell out what portion of that was allocated to media spending. In the U.S., Citi spent US$332 million on ads in 2014 &#8212; down about 8% from the US$362 million it spent in 2013, per Kantar.The move follows a number of big media agency reviews that are ongoing. Others include reviews by Coca-Cola, L&#8217;Oreal, SC Johnson and Visa.<\/p>\n<ul>\n<li><strong>Coca-Cola\u2019s \u201cInseparable\u201d<\/strong><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2015\/05\/descarga-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-22866\" src=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2015\/05\/descarga-2.jpg\" alt=\"descarga (2)\" width=\"369\" height=\"136\" srcset=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2015\/05\/descarga-2.jpg 369w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2015\/05\/descarga-2-156x57.jpg 156w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2015\/05\/descarga-2-285x105.jpg 285w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2015\/05\/descarga-2-50x18.jpg 50w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2015\/05\/descarga-2-150x55.jpg 150w\" sizes=\"(max-width: 369px) 100vw, 369px\" \/><\/a>Getting closer to\u00a0Mother\u2019s Day, Coca-Cola is launching a new video called <a href=\"https:\/\/inseparable.coca-cola.com\/\" target=\"_blank\">\u201cInseparable,\u201d<\/a> an interactive \u00a0experience designed to tug at the heartstrings of both mother and child. It celebrates the remarkable, emotional journey of mothers and daughters, and ends with a simple message: <em>\u201cThis Mother\u2019s day give mom the gift she wants most. Call her.\u201d<\/em>The interactive video focuses on the unbreakable bond between mother and child, and takes viewers through the ever-changing, loving, and sometimes tumultuous relationship between mothers and daughters. During the video, viewers can toggle between the perspectives of mother, daughter and grandson allowing them to see through the eyes of each character. Upon finishing the Mother\u2019s Day video, viewers in the U.S. and Puerto Rico\u00a0 are prompted to surprise their mother with a free, 3-minute phone call to anywhere in the world.<\/p>\n<p>https:\/\/youtu.be\/pG9ugj2kLYA<\/p>\n<ul>\n<li><strong>\u00a0Fisher-Price\u00a0<\/strong><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2015\/05\/CEUyA65WoAAwXGB.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-22865\" src=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2015\/05\/CEUyA65WoAAwXGB.png\" alt=\"CEUyA65WoAAwXGB\" width=\"255\" height=\"244\" srcset=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2015\/05\/CEUyA65WoAAwXGB.png 255w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2015\/05\/CEUyA65WoAAwXGB-156x149.png 156w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2015\/05\/CEUyA65WoAAwXGB-209x200.png 209w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2015\/05\/CEUyA65WoAAwXGB-50x48.png 50w, https:\/\/www.portada-online.com\/wp-content\/uploads\/2015\/05\/CEUyA65WoAAwXGB-150x144.png 150w\" sizes=\"(max-width: 255px) 100vw, 255px\" \/><\/a>Fisher-Price has \u00a0introduced the new parenting awards &#8220;festival,&#8221; The Mommys created by\u00a0<a href=\"https:\/\/lookbook.adage.com\/Agencies\/360i\">360i<\/a>\u00a0for\u00a0Mother&#8217;s Day .\u00a0The global social campaign rolling out in 15 countries\u00a0<a href=\"https:\/\/www.facebook.com\/fisherprice\">invites Facebook users<\/a>\u00a0to celebrate accomplished moms by &#8220;virtually&#8221; rewarding them with one of six toy-like trophies &#8212; including an airplane with a spoon for a nose (&#8220;Super-Sonic Spoon Feeder&#8221;) and a toilet on a cake (&#8220;Potty Independence&#8221;).Each is based on a familiar stepping stone of early childhood. Users bestow an award on friends by sharing it on Facebook with the hashtag #TheMommys.\u00a0&#8220;The Mommys&#8221; are part of the brand&#8217;s &#8220;Best Possible Start&#8221; platform centered around early childhood and the idea that kids&#8217; best starts begin with Mom and Dad.\u00a0The awards, launched last week and running through Mother&#8217;s Day, already have had a side effect of nurturing meaningful dialogue between parents on the Fisher-Price timeline.\u00a0One of the challenges of the campaign for both client and agency has been staying tuned into the fanbase of 2.9 million Facebook users. &#8221;<\/p>\n<p>[ctalatamb]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and\/or targeting Latin American consumers right now. CHECK OUT PORTADA&#8217;S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to\u00a0acquire the database, please call Matt [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12670,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5896,5948],"tags":[7624,7625,4834,7626,7627,1820,7628,7629,7630],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sales Leads LatAm:  Dell, Mullen Lowe Group, Citi...<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.portada-online.com\/latin-america\/sales-leads-latam-dell-mullen-lowe-group-citi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales Leads LatAm:  Dell, Mullen Lowe Group, Citi...\" \/>\n<meta property=\"og:description\" content=\"A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and\/or targeting Latin American consumers right now. CHECK OUT PORTADA&#8217;S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to\u00a0acquire the database, please call Matt [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.portada-online.com\/latin-america\/sales-leads-latam-dell-mullen-lowe-group-citi\/\" \/>\n<meta property=\"og:site_name\" content=\"Portada\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-11T16:23:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2012\/12\/lists-icon.png\" \/>\n\t<meta property=\"og:image:width\" content=\"50\" \/>\n\t<meta property=\"og:image:height\" content=\"50\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Editorial Staff @portada_online\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editorial Staff @portada_online\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.portada-online.com\/latin-america\/sales-leads-latam-dell-mullen-lowe-group-citi\/\",\"url\":\"https:\/\/www.portada-online.com\/latin-america\/sales-leads-latam-dell-mullen-lowe-group-citi\/\",\"name\":\"Sales Leads LatAm: Dell, Mullen Lowe Group, Citi...\",\"isPartOf\":{\"@id\":\"https:\/\/www.portada-online.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.portada-online.com\/latin-america\/sales-leads-latam-dell-mullen-lowe-group-citi\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.portada-online.com\/latin-america\/sales-leads-latam-dell-mullen-lowe-group-citi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2012\/12\/lists-icon.png\",\"datePublished\":\"2015-05-11T16:23:07+00:00\",\"dateModified\":\"2015-05-11T16:23:07+00:00\",\"author\":{\"@id\":\"https:\/\/www.portada-online.com\/#\/schema\/person\/f3fb2347bd95efa69deaf2790defc3ec\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.portada-online.com\/latin-america\/sales-leads-latam-dell-mullen-lowe-group-citi\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.portada-online.com\/latin-america\/sales-leads-latam-dell-mullen-lowe-group-citi\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.portada-online.com\/latin-america\/sales-leads-latam-dell-mullen-lowe-group-citi\/#primaryimage\",\"url\":\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2012\/12\/lists-icon.png\",\"contentUrl\":\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2012\/12\/lists-icon.png\",\"width\":50,\"height\":50},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.portada-online.com\/latin-america\/sales-leads-latam-dell-mullen-lowe-group-citi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.portada-online.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sales Leads LatAm: Dell, Mullen Lowe Group, Citi&#8230;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.portada-online.com\/#website\",\"url\":\"https:\/\/www.portada-online.com\/\",\"name\":\"Portada\",\"description\":\"Marketing and Business News and Intelligence\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.portada-online.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.portada-online.com\/#\/schema\/person\/f3fb2347bd95efa69deaf2790defc3ec\",\"name\":\"Editorial Staff @portada_online\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.portada-online.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/86255aae500874b73e4bd2f36ca9e38a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/86255aae500874b73e4bd2f36ca9e38a?s=96&d=mm&r=g\",\"caption\":\"Editorial Staff @portada_online\"},\"description\":\"Portada\u2019s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. 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