{"id":16605,"date":"2013-12-10T10:42:08","date_gmt":"2013-12-10T15:42:08","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=16605"},"modified":"2013-12-10T10:43:53","modified_gmt":"2013-12-10T15:43:53","slug":"newscred-introduces-technology-to-help-advertisers-display-sponsored-content","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/digital-media\/newscred-introduces-technology-to-help-advertisers-display-sponsored-content\/","title":{"rendered":"NewsCred introduces technology to help advertisers display sponsored content"},"content":{"rendered":"
What?<\/strong> NewsCred is introducing the \u201cContent Marketing Cloud\u201d, the first end-to-end software for content workflow, sourcing, recommendations, publishing, distribution and analytics. The Marketing and Media world is facing a new set of challenges with the growth of sponsored, also sometimes called native content. To be “native\u201d an ad has to fit the look and feel of the publisher site and perhaps even its editorial tone.\u00a0As advertisers push to buy native campaigns at scale, a tech infrastructure is starting to emerge to help advertisers display sponsored content across many sites.<\/p>\n
\nWhy it matters?<\/strong> As advertisers push to buy native campaigns at scale, a tech infrastructure is starting to emerge to help advertisers display sponsored content across many sites.The new product will bring the processes involved in the creation of branded content and its amplification via native advertising networks, under one roof.<\/p>\n