{"id":16605,"date":"2013-12-10T10:42:08","date_gmt":"2013-12-10T15:42:08","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=16605"},"modified":"2013-12-10T10:43:53","modified_gmt":"2013-12-10T15:43:53","slug":"newscred-introduces-technology-to-help-advertisers-display-sponsored-content","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/digital-media\/newscred-introduces-technology-to-help-advertisers-display-sponsored-content\/","title":{"rendered":"NewsCred introduces technology to help advertisers display sponsored content"},"content":{"rendered":"

What?<\/strong> NewsCred is introducing the \u201cContent Marketing Cloud\u201d, the first end-to-end software for content workflow, sourcing, recommendations, publishing, distribution and analytics.
\nWhy it matters?<\/strong> As advertisers push to buy native campaigns at scale, a tech infrastructure is starting to emerge to help advertisers display sponsored content across many sites.The new product will bring the processes involved in the creation of branded content and its amplification via native advertising networks, under one roof.<\/p>\n

The Marketing and Media world is facing a new set of challenges with the growth of sponsored, also sometimes called native content. To be “native\u201d an ad has to fit the look and feel of the publisher site and perhaps even its editorial tone.\u00a0As advertisers push to buy native campaigns at scale, a tech infrastructure is starting to emerge to help advertisers display sponsored content across many sites.<\/p>\n

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Content Marketing<\/figcaption><\/figure>\n

Add in the systems needed to produce the content and one end up with a mess of “solutions” all working to solve similar problems with frustrating complexity.\u00a0In trying to solve this issue, NewsCred,which holds the position as the only SaaS (Software as a Service) company providing brands with both cutting-edge enterprise software and quality content, has announced a new product that will bring the processes involved in the creation of branded content and its amplification via native advertising networks, under one roof. The system works as a sort of content exchange and members have a seat at it.<\/p>\n

\u201cPublishers that offer native solutions and brands that are looking for distribution finally have a tool to manage their end to end native advertising needs,” said NewsCred CEO Shafqat Islam. Islam\u00a0\u00a0recently noted that NewsCred’s social mission “<\/a>is to drive as much revenue back to news & journalism as possible.”<\/p>\n

Features of the Content Marketing Cloud include:<\/h2>\n