{"id":16510,"date":"2013-12-02T07:32:02","date_gmt":"2013-12-02T12:32:02","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=16510"},"modified":"2014-01-08T12:05:37","modified_gmt":"2014-01-08T17:05:37","slug":"black-friday-walmart-among-top-3-offline-and-online-retailers","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/digital-media\/black-friday-walmart-among-top-3-offline-and-online-retailers\/","title":{"rendered":"Black Friday: Walmart among top 3 offline and online retailers"},"content":{"rendered":"
What:<\/strong> Walmart was among the top 3 retailers on Black Friday. Both in the brick and mortar retailers visit ranking as well as in the online retailer ranking, according to data revealed by research companies Placed and ComScore. Target and Best Buy also occupied leading positions in both the digital and off-line rankings. Amazon led in digital visits (see Tables in article below). For the holiday season-to-date, US$ 20.6 billion have been spent online, marking a 3% increase versus the corresponding days last year (with Thanksgiving falling so late this year\u00a0the season-to-date this growth rate is being artificially suppressed in the short-term). \nWhy it matters:<\/strong> Brick and mortar retailers are trying to optimize their off-line presence to increase both off-line and online sales.<\/p>\n