{"id":1645,"date":"2005-12-05T12:00:00","date_gmt":"2005-12-05T05:00:00","guid":{"rendered":"https:\/\/portada.wpengine.com\/2005\/12\/05\/where-will-cristina-la-revista-advertisers-turn\/"},"modified":"2012-11-08T22:38:59","modified_gmt":"2012-11-08T22:38:59","slug":"where-will-cristina-la-revista-advertisers-turn","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/where-will-cristina-la-revista-advertisers-turn\/","title":{"rendered":"Where Will Cristina La Revista Advertisers Turn?"},"content":{"rendered":"<p><em>Cristina La Revista<\/em>&#039;s closure as of its December publication did not come as a huge surprise to many industry insiders. Chiqui Cartagena, author of <em>Latino Boom<\/em> (Random House, 2005) and Managing Director of Multicultural Communications at Meredith Integrated Marketing in New York City,<img decoding=\"async\" height=\"1\" width=\"5\" border=\"0\" alt=\"\" src=\"https:\/\/PORTADA-ONLINE.COM\/IMAGE\/SPACER.GIF\" \/>sees the move as part of an effort by Editorial Televisa to narrow its focus and concentrate on the titles that have the most growth potential.<\/p>\n<p>After 15 years in circulation the publication had a circulation of only 88,000 monthly. Celebrity magazines are difficult to sustain in any market. Oprah&#039;s <em>O <\/em>Magazine has been able to do it, but she is still on television everyday. When <em>Cristina La Revista<\/em> was launched Cristina also had a talk show that aired every afternoon. Now, she&#039;s on only once a week. Cristina has also begun to expand into other areas including furniture and clothing lines, which some industry insiders say has diluted her brand.<\/p>\n<p><em>Cristina La Revista<\/em> had 280 ad pages for January through October 2005 (down 2.2% from same period in 2004), according to Hispanic Magazine Monitor. Ad revenues for the same period totaled $2.9 million (+0.1% from last year). In terms of ad dollars, <em>Cristina La Revista<\/em> ranked third behind <em>Vanidades<\/em> and <em>Cosmo en espa&ntilde;ol.<\/em> <em>Vanidades<\/em> had three times the ad revenues of <em>Cristina La Revista<\/em>, also according to Hispanic Magazine Monitor. The top three advertisers in <em>Cristina La Revista<\/em> were P&amp;G, Direct Response advertisers (mostly telephone fortune tellers) and Publix Supermarkets.<\/p>\n<p>In terms of advertising dollars, Franklin Mejias, Media Buyer at La Agencia de Orci, said he was planning to run ads in <em>Cristina La Revista<\/em> for clients in the Insurance and Telecommunications categories. Mejias says he will most likely reallocate those dollars to <em>Vanidades<\/em>, <em>Fama<\/em>, <em>Cosmo en espa&ntilde;ol<img decoding=\"async\" height=\"1\" width=\"5\" border=\"0\" alt=\"\" src=\"\/IMAGE\/SPACER.GIF\" \/><\/em>or <em>Vogue en espa&ntilde;ol<\/em><img decoding=\"async\" height=\"1\" width=\"5\" border=\"0\" alt=\"\" src=\"\/IMAGE\/SPACER.GIF\" \/>&ldquo;It&#039;s not necessarily the same content, but we can reach a similar demographic through these other titles.&rdquo; <\/p>\n","protected":false},"excerpt":{"rendered":"<p><I>Cristina La Revista<\/I>\u2019s closure as of its December publication did not come as a huge surprise to many industry insiders, who&nbsp;see the move as part of an effort by Editorial Televisa to narrow its focus and concentrate on the titles that have the most growth potential.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v22.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Where Will Cristina La Revista Advertisers Turn?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/where-will-cristina-la-revista-advertisers-turn\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Where Will Cristina La Revista Advertisers Turn?\" \/>\n<meta property=\"og:description\" content=\"Cristina La Revista\u2019s closure as of its 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