{"id":1621,"date":"2005-11-14T12:00:00","date_gmt":"2005-11-14T05:00:00","guid":{"rendered":"https:\/\/portada.wpengine.com\/2005\/11\/14\/advertising-campaigns-cvs-pharmacy\/"},"modified":"2012-11-08T22:38:51","modified_gmt":"2012-11-08T22:38:51","slug":"advertising-campaigns-cvs-pharmacy","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/advertising-campaigns-cvs-pharmacy\/","title":{"rendered":"Advertising Campaigns: CVS-Pharmacy"},"content":{"rendered":"<p>CVS Pharmacy will increase its advertising in Spanish-language newspapers next year. The vast majority of this advertising happens in the form of Free Standing Inserts (FSI&#039;s). These are inserts, mostly coupons, in the Weekend\/Sunday editions of Spanish-language newspapers (e.g. Miami&#039;s <em>El Nuevo Herald<\/em>). These coupons are intended to increase store traffic.<\/p>\n<p>Miami-based Hill &amp; Holyday is CVS Hispanic advertising agency. Hill &amp; Holyday recently won the Liberty Mutual account.<\/p>\n<p>CVS Pharmacy&#039;s staff participates in a program called &ldquo;Retail Spanish&rdquo;, <img decoding=\"async\" height=\"1\" width=\"5\" border=\"0\" alt=\"\" src=\"\/IMAGE\/SPACER.GIF\" \/>a comprehensive, self-paced program which enables pharmacists, technicians and store managers to provide the ultimate in customer service by learning the basics of the Spanish language. <strong><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Details on the 2006 advertising campaign.<B> <\/B><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v22.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advertising Campaigns: CVS-Pharmacy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/advertising-campaigns-cvs-pharmacy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising Campaigns: CVS-Pharmacy\" \/>\n<meta property=\"og:description\" content=\"Details on the 2006 advertising campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/advertising-campaigns-cvs-pharmacy\/\" \/>\n<meta property=\"og:site_name\" content=\"Portada\" \/>\n<meta property=\"article:published_time\" content=\"2005-11-14T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-11-08T22:38:51+00:00\" \/>\n<meta name=\"author\" content=\"Editorial Staff @portada_online\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editorial Staff @portada_online\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/advertising-campaigns-cvs-pharmacy\/\",\"url\":\"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/advertising-campaigns-cvs-pharmacy\/\",\"name\":\"Advertising Campaigns: CVS-Pharmacy\",\"isPartOf\":{\"@id\":\"https:\/\/www.portada-online.com\/#website\"},\"datePublished\":\"2005-11-14T05:00:00+00:00\",\"dateModified\":\"2012-11-08T22:38:51+00:00\",\"author\":{\"@id\":\"https:\/\/www.portada-online.com\/#\/schema\/person\/f3fb2347bd95efa69deaf2790defc3ec\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/advertising-campaigns-cvs-pharmacy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/advertising-campaigns-cvs-pharmacy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/advertising-campaigns-cvs-pharmacy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.portada-online.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Advertising Campaigns: CVS-Pharmacy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.portada-online.com\/#website\",\"url\":\"https:\/\/www.portada-online.com\/\",\"name\":\"Portada\",\"description\":\"Marketing and Business News and Intelligence\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.portada-online.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.portada-online.com\/#\/schema\/person\/f3fb2347bd95efa69deaf2790defc3ec\",\"name\":\"Editorial Staff @portada_online\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.portada-online.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/86255aae500874b73e4bd2f36ca9e38a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/86255aae500874b73e4bd2f36ca9e38a?s=96&d=mm&r=g\",\"caption\":\"Editorial Staff @portada_online\"},\"description\":\"Portada\u2019s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. 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