{"id":16164,"date":"2015-01-06T15:24:29","date_gmt":"2015-01-06T18:24:29","guid":{"rendered":"https:\/\/latam.www.portada-online.com\/?p=16164"},"modified":"2015-01-06T15:24:29","modified_gmt":"2015-01-06T18:24:29","slug":"ibope-medias-antonio-wanderley-technology-and-kantar-medias-investment-will-accelerate-our-expansion","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/latin-america\/ibope-medias-antonio-wanderley-technology-and-kantar-medias-investment-will-accelerate-our-expansion\/","title":{"rendered":"IBOPE Media&#8217;s Antonio Wanderley: &#8220;Technology and Kantar Media&#8217;s investment will accelerate our expansion&#8221;"},"content":{"rendered":"<p class=\"notice three\">Late last year\u00a0consultancy group <a title=\"Kantar buys majority stake in IBOPE Media\" href=\"https:\/\/latam.www.portada-online.com\/2014\/12\/17\/kantar-buys-majority-stake-in-ibope-media\/\">Kantar acquired the majority interest and control of Latin America\u2019s leading media measurement business, IBOPE Media <\/a>\u00a0for an undisclosed amount of money.Portada talked to\u00a0Antonio Wanderley, COO of IBOPE Media, on the acquisition\u00a0\u00a0and its implications for the\u00a0Latin American research space.<\/p>\n<p><strong>Portada: What does the majority stake of Kantar in Ibope mean in terms of future offerings?<\/strong><\/p>\n<p><strong> <a href=\"https:\/\/latam.www.portada-online.com\/files\/2014\/12\/347198f.jpg\"><img decoding=\"async\" class=\"alignleft size-thumbnail wp-image-16177\" src=\"https:\/\/latam.www.portada-online.com\/files\/2014\/12\/347198f-156x156.jpg\" alt=\"347198f\" width=\"156\" height=\"156\" \/><\/a>Antonio Wanderley:<\/strong>\u00a0&#8220;Kantar has already been participating in the decisions of IBOPE Media in Latin America for 17 years. In the last three years, Kantar Media increasingly assumed a leading role in this process. Through technological support of the company, IBOPE Media might include solutions in the portfolio like the inclusion of search engines in monitoring advertising investment and the measurement of television viewing on PCs. This acquisition does not represent a strategic realignment of the company, but it\u00a0accelerates the implementation of our strategy.&#8221;<\/p>\n<p>[comillas]Kantar has\u00a0already been participating in the decision making process at \u00a0IBOPE Media in Latin America for 17 years[\/comillas]<\/p>\n<p><strong>Portada: How will Kantar and Ibope&#8217;s presence evolve in Latin America in terms of \u00a0the physical location of offices?<br \/>\n<\/strong><strong style=\"font-size: 13px\">Antonio Wanderley:<\/strong><span style=\"font-size: 13px\">\u00a0&#8220;Today, IBOPE Media has a wide coverage, with operations in 16 countries in Latin America. The combination of technology with the investment of Kantar Media will enable the expansion of coverage within each country.&#8221;<\/span><\/p>\n<p><strong>Portada: \u00a0Question 2 but referred to the Miami space.<br \/>\n<\/strong><strong>Antonio Wanderley:<\/strong>\u00a0&#8220;The performance of IBOPE Media in Miami is well established and has been very successful for 15 years. Customers are satisfied with our services and there are no plans to introduce\u00a0changes.&#8221;<\/p>\n<p><strong>Portada: Do you see more consolidation happening in the research services space? Yes, no, and why?<br \/>\n<\/strong><strong style=\"font-size: 13px\">Antonio Wanderley:<\/strong><span style=\"font-size: 13px\">\u00a0&#8220;The demand\u00a0of global customers for integrated services and a global approach in combination\u00a0with the need for substantial\u00a0investments in technology are the main drivers of\u00a0\u00a0market consolidation trend.&#8221;<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Late last year\u00a0consultancy group Kantar acquired the majority interest and control of Latin America\u2019s leading media measurement business, IBOPE Media \u00a0for an undisclosed amount of money.Portada talked to\u00a0Antonio Wanderley, COO of IBOPE Media, on the acquisition\u00a0\u00a0and its implications for the\u00a0Latin American research space. Portada: What does the majority stake of Kantar in Ibope mean in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5896],"tags":[7343,7286,4511],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v22.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IBOPE Media&#039;s Antonio Wanderley: &quot;Technology and Kantar Media&#039;s investment will accelerate our expansion&quot;<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.portada-online.com\/latin-america\/ibope-medias-antonio-wanderley-technology-and-kantar-medias-investment-will-accelerate-our-expansion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IBOPE Media&#039;s Antonio Wanderley: &quot;Technology and Kantar Media&#039;s investment will accelerate our expansion&quot;\" \/>\n<meta property=\"og:description\" content=\"Late last year\u00a0consultancy group Kantar acquired the majority interest and control of Latin America\u2019s leading media measurement business, IBOPE Media \u00a0for an undisclosed amount of money.Portada talked to\u00a0Antonio Wanderley, COO of IBOPE Media, on the acquisition\u00a0\u00a0and its implications for the\u00a0Latin American research space. 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