{"id":15927,"date":"2013-10-21T06:00:56","date_gmt":"2013-10-21T10:00:56","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=15927"},"modified":"2014-03-24T12:52:20","modified_gmt":"2014-03-24T16:52:20","slug":"analysis-why-are-hispanic-newspapers-in-san-diego-and-oc-expanding-circ","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/hispanic-media\/hispanic-newspapers\/analysis-why-are-hispanic-newspapers-in-san-diego-and-oc-expanding-circ\/","title":{"rendered":"Analysis:<\/b> Why Are Hispanic Newspapers in San Diego and OC Expanding Circ.?"},"content":{"rendered":"
Circulation increases among Spanish-language newspapers in the U.S. are not an exception. In fact, they are almost a norm. Just last week Portada heard about two Hispanic newspapers who are substantially increasing their circulation: The San Diego Union Tribune’s<\/em> Enlace<\/em> and Excelsior<\/em>, published by the OC Register<\/em> in Orange County. What is behind these circulation increases which are so contrary to the large circulation declines of general market metro newspapers? Two factors explain the growth of many Hispanic newspapers. The first is their strong appeal as community newspapers in areas where they almost have a monopoly on local information. The second factor, is the growth of the FSI (pre-print business), which is fueling the current growth in mostly home-delivered circulation. Home delivery is heavily favored by retail advertisers who place their inserts in them to make sure they reach household decision makers at home.<\/p>\n