{"id":14239,"date":"2013-05-06T07:00:23","date_gmt":"2013-05-06T11:00:23","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=14239"},"modified":"2013-08-14T20:05:10","modified_gmt":"2013-08-15T00:05:10","slug":"newfronts-news-roundup-cnet-to-introduce-spanish-language-edition","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/digital-media\/newfronts-news-roundup-cnet-to-introduce-spanish-language-edition\/","title":{"rendered":"NewFronts roundup: CNET to introduce Spanish-language edition"},"content":{"rendered":"<p class=\"notice two\">There were many news last week at the NewFronts, the\u00a0weeklong series of presentations from digital content powerhouses in New York City.\u00a0 The focus on <a title=\"Online Video Creators focus on Spanish-speaking consumers\" href=\"https:\/\/www.nytimes.com\/2013\/05\/02\/business\/media\/online-video-creators-focus-on-spanish-speaking-consumers.html\" target=\"_blank\">Spanish-speaking consumers <\/a>was particularly, and somewhat surprisingly, strong.\u00a0 Below a roundup.<\/p>\n<ul>\n<ul>\n<ul>\n<li><strong>CNET to introduce Spanish-language\u00a0version<br \/>\n<\/strong>CBS Interactive (CBSi)\u00a0plans to introduce a version of CNET for Spanish-speaking consumers in the fall. Jim Lanzone, president of CBSi, said he wants to offer unique digital content for a Spanish-speaking audience of 50 million in the U.S., with more in Latin America and across the globe. The Spanish-language version of CNET &#8220;will not just be a machine translating our English content into Spanish,&#8221; Lanzone\u00a0said, &#8220;[it] will be its own distinct site.&#8221; CBSi\u00a0is also working on a Spanish-language version of GameSpot.<\/li>\n<\/ul>\n<\/ul>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<ul>\n<ul>\n<li><strong><strong><strong><strong>Hulu Latino<br \/>\n<\/strong><\/strong><\/strong><\/strong><img decoding=\"async\" class=\"alignleft size-thumbnail wp-image-14175\" alt=\"Newfronts\" src=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2013\/04\/Newfronts-144x156.jpg\" width=\"144\" height=\"156\" \/>Hulu <a title=\"Springtime in NYC\" href=\"https:\/\/blog.hulu.com\/2013\/04\/30\/springtime-in-nyc\/\" target=\"_blank\">announced\u00a0 \u201cEast Los High\u201d\u00a0<\/a>, the first English-language drama series produced by Hulu that specifically targets Hispanic audiences.\u00a0\u00a0\u00a0\u201cEast Los High\u201dwill \u00a0join the ten other Hulu Original Series and Hulu Exclusive Series that will be premiering as part of Hulu\u2019s Summer Slate 2013,According to Hulu, &#8220;Dance, sex, romance and mystery are at the heart of this inner city school in East L.A. where two teenage cousins, Jessie, a 16-year-old virgin, and Maya, a troubled runaway with a violent past, fall in love with Jacob, a popular football player.\u00a0 With this forbidden love triangle, Maya, Jessie and Jacob, along with their close friends, must face true-to-life decisions throughout a turbulent year that will mark their lives forever. A Hulu Exclusive Series, \u201cEast Los High\u201d features an all Latino cast, director, writers and creators\u2014many hailing from East L.A. More than 15 leading public health organizations such as Advocates for Youth, Voto Latino, California Family Health Council and Legacy LA, among others, advised on the scripts and content to address teen issues related to relationships and sexuality in a meaningful way.<\/li>\n<\/ul>\n<\/ul>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<ul>\n<ul>\n<li><strong>NBC Universal Telemundo<br \/>\n<\/strong>NBCUniversal&#8217;s\u00a0Telemundo\u00a0announced a partnership with The Weather Company to tailor weather coverage to a Hispanic audience. Telemundo\u00a0hopes to increase interaction between its broadcasts and social media by partnering with Zeebox, a second-screen viewing app for tablets and smartphones.<\/li>\n<\/ul>\n<\/ul>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<ul>\n<ul>\n<li><strong>Mundial Sports Network<br \/>\n<\/strong><img decoding=\"async\" class=\"alignleft\" alt=\"\" src=\"https:\/\/www.portada-online.com\/image\/dyn\/articles-2011\/soccer.gif\" width=\"186\" height=\"95\" \/><a title=\"Mundial Sports Online Ad Network claims market leadership\" href=\"https:\/\/www.portada-online.com\/2012\/02\/13\/sports-marketing-mundial-sports-online-ad-network-claims-market-leadership\/\" target=\"_blank\">The Mundial Sports\u00a0Network<\/a>, a digital network catering to the U.S. Hispanic sports fans announced\u00a0expanded digital video and branded content offerings at its New York City NewFront presentation. The network is offering branded audio\u00a0content to advertisers through digital radio.<\/li>\n<\/ul>\n<\/ul>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<ul>\n<ul>\n<li>\u00a0<strong>Univision<br \/>\n<\/strong>Univision Communications on Wednesday <a title=\"Univision to launch online destination targeting millennials\" href=\"https:\/\/www.portada-online.com\/2013\/05\/01\/univision-to-launch-online-destination-targeting-millennials\">unveiled plans to launch several\u00a0 web-only series;<\/a>\u00a0a new online destination for Hispanic millennials, and\u00a0 announced the addition of five new channels to its <a href=\"https:\/\/videos.univision.com\/\" target=\"_blank\">UVideos<\/a>\u00a0platform.Among the new initiatives, Univision\u00a0introduced Flama, a digital destination\u00a0 that promises &#8220;culturally relevant content&#8221; targeting Hispanic millennials.\u00a0 &#8220;This is the place for fun, irreverent content,&#8221; said\u00a0Camila Jimenez, VP,\u00a0 Strategy at Univision, at the presentation. Series concepts include\u00a0 <em>Salseras<\/em>, and <a href=\"https:\/\/corporate.univision.com\/one-for-all\/new-digital-network-back-home-trailer\/\" target=\"_blank\"><em>Back Home<\/em><\/a>,\u00a0a docu-series\u00a0that &#8220;takes young\u00a0 Hispanics on a journey back to their ancestral homelands with a small budget and\u00a0 a list of challenges.&#8221;\u00a0 Flama\u00a0is slated to launch in the fall.[ctahcb]<\/li>\n<\/ul>\n<\/ul>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>There were many news last week at the NewFronts, the\u00a0weeklong series of presentations from digital content powerhouses in New York City.\u00a0 The focus on Spanish-speaking consumers was particularly, and somewhat surprisingly, strong.\u00a0 Below a roundup. CNET to introduce Spanish-language\u00a0version CBS Interactive (CBSi)\u00a0plans to introduce a version of CNET for Spanish-speaking consumers in the fall. Jim [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[174,4,40,129],"tags":[862,863,865,864,416],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NewFronts roundup: CNET to introduce Spanish-language edition<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.portada-online.com\/digital-media\/newfronts-news-roundup-cnet-to-introduce-spanish-language-edition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NewFronts roundup: CNET to introduce Spanish-language edition\" \/>\n<meta property=\"og:description\" content=\"There were many news last week at the NewFronts, the\u00a0weeklong series of presentations from digital content powerhouses in New York City.\u00a0 The focus on Spanish-speaking consumers was particularly, and somewhat surprisingly, strong.\u00a0 Below a roundup. CNET to introduce Spanish-language\u00a0version CBS Interactive (CBSi)\u00a0plans to introduce a version of CNET for Spanish-speaking consumers in the fall. Jim [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.portada-online.com\/digital-media\/newfronts-news-roundup-cnet-to-introduce-spanish-language-edition\/\" \/>\n<meta property=\"og:site_name\" content=\"Portada\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-06T11:00:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-08-15T00:05:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2013\/04\/Newfronts-144x156.jpg\" \/>\n<meta name=\"author\" content=\"Editorial Staff @portada_online\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editorial Staff @portada_online\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.portada-online.com\/digital-media\/newfronts-news-roundup-cnet-to-introduce-spanish-language-edition\/\",\"url\":\"https:\/\/www.portada-online.com\/digital-media\/newfronts-news-roundup-cnet-to-introduce-spanish-language-edition\/\",\"name\":\"NewFronts roundup: CNET to introduce Spanish-language edition\",\"isPartOf\":{\"@id\":\"https:\/\/www.portada-online.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.portada-online.com\/digital-media\/newfronts-news-roundup-cnet-to-introduce-spanish-language-edition\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.portada-online.com\/digital-media\/newfronts-news-roundup-cnet-to-introduce-spanish-language-edition\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2013\/04\/Newfronts-144x156.jpg\",\"datePublished\":\"2013-05-06T11:00:23+00:00\",\"dateModified\":\"2013-08-15T00:05:10+00:00\",\"author\":{\"@id\":\"https:\/\/www.portada-online.com\/#\/schema\/person\/f3fb2347bd95efa69deaf2790defc3ec\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.portada-online.com\/digital-media\/newfronts-news-roundup-cnet-to-introduce-spanish-language-edition\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.portada-online.com\/digital-media\/newfronts-news-roundup-cnet-to-introduce-spanish-language-edition\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.portada-online.com\/digital-media\/newfronts-news-roundup-cnet-to-introduce-spanish-language-edition\/#primaryimage\",\"url\":\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2013\/04\/Newfronts.jpg\",\"contentUrl\":\"https:\/\/www.portada-online.com\/wp-content\/uploads\/2013\/04\/Newfronts.jpg\",\"width\":144,\"height\":164,\"caption\":\"Newfronts\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.portada-online.com\/digital-media\/newfronts-news-roundup-cnet-to-introduce-spanish-language-edition\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.portada-online.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"NewFronts roundup: CNET to introduce Spanish-language edition\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.portada-online.com\/#website\",\"url\":\"https:\/\/www.portada-online.com\/\",\"name\":\"Portada\",\"description\":\"Marketing and Business News and Intelligence\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.portada-online.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.portada-online.com\/#\/schema\/person\/f3fb2347bd95efa69deaf2790defc3ec\",\"name\":\"Editorial Staff @portada_online\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.portada-online.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/86255aae500874b73e4bd2f36ca9e38a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/86255aae500874b73e4bd2f36ca9e38a?s=96&d=mm&r=g\",\"caption\":\"Editorial Staff @portada_online\"},\"description\":\"Portada\u2019s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. 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