{"id":13258,"date":"2013-02-06T12:01:20","date_gmt":"2013-02-06T17:01:20","guid":{"rendered":"https:\/\/www.portada-online.com\/?p=13258"},"modified":"2013-02-06T12:01:20","modified_gmt":"2013-02-06T17:01:20","slug":"google-to-buy-10-stake-in-vevo-2","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/digital-media\/google-to-buy-10-stake-in-vevo-2\/","title":{"rendered":"Google to buy 10% stake in Vevo"},"content":{"rendered":"<p>Google&#8217;s\u00a0<a title=\"Google Said in Talks to Invest $50 Million in Vevo Site\" href=\"https:\/\/www.businessweek.com\/news\/2013-02-05\/google-said-in-talks-to-invest-50-million-in-vevo-site\" target=\"_blank\">YouTube is negotiating a $50 million equity investment in music video service Vevo<\/a>, according to two people with knowledge of the situation. The deal would bring additional consolidation in the\u00a0<a title=\"Hispanic Online Video Advertising 5 things you need to know\" href=\"https:\/\/www.portada-online.com\/2012\/06\/28\/analysis-hispanic-online-video-advertising-5-things-you-need-to-know\/\">online video advertising market.<\/a><\/p>\n<p>Google would own less than 10 percent of the company, giving Vevo a valuation of at least $500 million, said the people, who asked for anonymity because negotiations are still early and an agreement may not be reached.<\/p>\n<p>The investment would be part of a broader contract to keep Vevo\u2019s music videos on YouTube, the people said. Vevo, formed in 2009 by Vivendi SA\u2019s Universal Music and Sony Corp.\u2019s Sony Music Entertainment, and Google last year extended their existing contract until April.<\/p>\n<p>\u201cWhile we don\u2019t comment on individual negotiations, we always hope to renew our relationships with valuable partners so we can continue to provide YouTube users with the best possible music experience,\u201d Chris Dale, spokesman for Google, said in an e-mailed statement.<\/p>\n<p>Vevo, which shows videos from artists signed to labels owned by Sony Music and Universal Music, drew 51.6 million unique U.S. viewers in December, according to ComScore Inc., the Reston, Virginia-based researcher. By comparison, Google\u2019s websites including YouTube had an audience of about 181.7 million.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google&#8217;s\u00a0YouTube is negotiating a $50 million equity investment in music video service Vevo, according to two people with knowledge of the situation. The deal would bring additional consolidation in the\u00a0online video advertising market. Google would own less than 10 percent of the company, giving Vevo a valuation of at least $500 million, said the people, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[174,4,6],"tags":[427,425,426],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google to buy 10% stake in Vevo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.portada-online.com\/digital-media\/google-to-buy-10-stake-in-vevo-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google to buy 10% stake in Vevo\" \/>\n<meta property=\"og:description\" content=\"Google&#8217;s\u00a0YouTube is negotiating a $50 million equity investment in music video service Vevo, according to two people with knowledge of the situation. 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