{"id":13030,"date":"2013-02-01T17:50:45","date_gmt":"2013-02-01T17:50:45","guid":{"rendered":"https:\/\/latam.www.portada-online.com\/?p=13030"},"modified":"2013-02-01T17:50:45","modified_gmt":"2013-02-01T17:50:45","slug":"natpe-latin-american-tv-and-spanish-language-content-shine","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/latin-america\/natpe-latin-american-tv-and-spanish-language-content-shine\/","title":{"rendered":"NATPE: Latin American TV and Spanish-language Content shine"},"content":{"rendered":"
From old-fashioned telenovelas to action-packed series and reality shows featuring bikini-clad reporters, Spanish-language producers, broadcast and cable networks gathered this year at the Fontainbleau Hotel in Miami Beach to pitch their content at the annual National Association of Television Program Executives (NATPE) convention, which this year turned 50. A review of the different deals that were struck.<\/p>\n
While organizers failed to give out specific figures, NATPE President and CEO Rod Perth said the percentage of attendees from the Spanish-speaking world was \u201chuge,\u201d and reaffirmed the importance of Miami as a hub for Hispanic content. \u201cMiami is a Latin American city in many ways,\u201d Perth told journalists at a Wednesday press conference wrapping the 3-day gathering.<\/p>\n
Indeed, most companies offering Spanish-language content to audiences in the U.S. and Latin America were present at NATPE, whether on the Exhibitor floor (almost 40 of the 300 exhibitors offered Spanish-language content) or at the executives suites, including heavyweights like Globo TV, Televisa, Telemundo, TV Azteca and Venevision International. And while many of the deals closed during the gathering involved sales to Latin America, there was a lot of action involving buyers and sellers targeting U.S. Hispanic audiences.<\/p>\n