{"id":11056,"date":"2012-10-29T00:16:02","date_gmt":"2012-10-29T00:16:02","guid":{"rendered":"https:\/\/www.portadallc.com\/?p=11056"},"modified":"2013-01-12T14:46:32","modified_gmt":"2013-01-12T19:46:32","slug":"sales-leads-southwest-airlines-trader-joes-whole-foods-target-pampers-2","status":"publish","type":"post","link":"https:\/\/www.portada-online.com\/sales-leads\/sales-leads-southwest-airlines-trader-joes-whole-foods-target-pampers-2\/","title":{"rendered":"Sales Leads:<\/b> Southwest Airlines, Trader Joe\u2019s, Whole Foods, Target, Pampers\u2026"},"content":{"rendered":"
A summary for Marketing professionals, Media Sales executives and Advertising Agencies to see what clients are moving into the Hispanic market and\/or targeting Hispanic consumers right now.<\/em><\/p>\n GET ALL THE LEADS YOU NEED WITH PORTADA\u2019S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND MEDIA BUYERS!<\/strong><\/p>\n For detailed contact information on\u00a0\u00a0\u00a0Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies,<\/strong>\u00a0get access to\u00a0Portada\u2019s Interactive Directory of Corporate Marketers and Agencies targeting Hispanics<\/strong><\/a>\u00a0of more than 3,000 Leading Agency and Marketing\/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).\u00a0<\/p>\n\n
\nSouthwest Airlines has launched a new Spanish-language version of the company\u2019s website. Dallas-based Southwest is the leading carrier at\u00a0San Antonio International Airport. The company\u2019s subsidiary, Air Tran Airways flies to Mexico City, Cancun and Cabo San Lucas\/Los Cabos. Southwest will take over these flights in 2014. \u201cWith our new international service provided by AirTran Airways, and the imminent growth of our airline, we knew translating southwest.com into Spanish was the smartest way to enhance our website,\u201d says\u00a0Kevin Krone, vice president of marketing, sales and distribution for Southwest. \u201cThis enhancement will provide customers who prefer Spanish the same level of customer service provided by our regular website,\u201d Krone says.<\/li>\n<\/ul>\n\n
\nUVideos, UVideos,\u00a0Univision\u2019s new bilingual digital video network<\/a>\u00a0has\u00a0 Microsoft, Wendy\u2019s and Allstate as part of its charter advertisers. As part of the Univision Starcom Mediavest Group Upfront deal, UVideos is launching with many SMG advertisers including Allstate, Microsoft and Wendy’s. In addition,\u00a0Univision will promote UVideos with an advertising campaign<\/strong>\u00a0that will run on the network and online, including sites like Facebook, Yahoo and Pandora. The campaign, created by the Blanco Lorenz agency, will be rolled out in three phases, said Jennifer Ball, the senior vice president for distribution marketing.<\/li>\n<\/ul>\n\n
\n
\nPampers (P&G) has partnered with international superstar and mother of two, Thalia, to announce the launch of \u201cMi Musica, Mi Herencia\u201d an online initiative about the unique role music plays in celebrating and preserving Latino babies\u2019 cultural identity. The program was launched last week through an event in Miami and includes a call for entries for a baby video contest on the Pampers Latino Facebook page.<\/li>\n<\/ul>\n\n
\nAvocados from Mexico announced its marketing campaign for the 2012-2013 season.<\/a>\u00a0\u00a0\u201cTo drive retail sales, build the avocado category and sustain our strong brand momentum, Avocados from Mexico commits more funds to marketing support than any other avocado organization in the U.S.\u201d\u00a0according to a written statement to The Produce News from Eduardo Serena<\/a>, marketing director of the Avocado Producers & Exporting Packers Association of Michoac\u00e0n, commonly known by its acronym APEAM. For the 2012-13 season, \u201cour fully integrated marketing program targets both general market and Hispanic consumers,\u201d Eduardo Serena, Marketing director of the Avocado Producers & Exporting Packers Association said The program includes television and radio advertising in selected markets, national print advertising, consumer promotions, online and mobile advertising, public relations, social media engagement and in-store retail merchandising.<\/li>\n<\/ul>\n