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Learn about the latest trends of Hispanic mobile app perceptions and preferences and understand why Hispanics are using apps in this insightful White Paper. Mobile App Diversity across Total Hispanic Market, the result of the collaboration between ThinkNow Research and Entravision Communications Corporation, is an in-depth study that thoroughly analyzes Hispanic market mobile app behavior across acculturation levels.
What You will Learn:
- How to use modern marketing analytics to get a holistic view of the Multicultural consumer.
- Benchmarks:What You need to know to measure your success against the Hispanic consumer.
- How off-line analytics can help you increase digital precision.
This year—after nearly 3,000 marketers, service providers and other global industry participants lent their insights to help us understand how that practice is changing amidst a constant stream of technological, macroeconomic and media change.
Un análisis comparativo de sobre cómo las empresas en todo el mundo aprovechan los datos para interactuar con los clientes, generar relaciones rentables con los mismos y desarrollar un valor duradero para ambas partes sobre dicha interacción
The pay-offs of Big Data and advanced analytics are no longer in doubt, but the impact to Hispanic marketing is still being discovered. In this session you’ll learn how Luminar is applying Big Data and advanced analytics tools to advance how Hispanics are being targeted in more precise and relevant ways. Through a case-study approach, attendees will gain a greater understanding of the process and the platform that is driving greater accuracy, more actionable insights, and improved proactive analysis for marketers.
Digital advertising has moved from a nice-to-have to an essential part of every multicultural marketer’s communication strategy. But as multicultural consumers become more digitally minded and media budgets shift to mobile, display, and video advertising, marketers find themselves asking the same question: how can I leverage digital strategies in a meaningful way for my consumers without sacrificing precision and efficiency?
– Por qué la publicidad móvil es un factor crucial para el éxito de una marca
– Qué quiere decir RTB móvil y como está revolucionando la publicidad en móviles
– Cómo funciona el nuevo ecosistema de la publicidad móvil en Latinoamérica
– En qué deben fijarse las agencias y marcas al elegir a un proveedor de AD-Tech de móviles