What: Latin Music video network VidaPrimo has reached a distribution agreement onto branded channels with Roku and Amazon Fire, two of the world’s largest digital streaming platforms.
Why it matters: The expansion to new platforms is also vital to media buyers that need a vehicle to reach the Latin Millennial audience.
Latin Music video network VidaPrimo will distribute its library of music-related video content onto branded channels on both Roku and Amazon Fire, two of the world’s largest digital streaming platforms. The new launches are powered by ViewLift, a digital content distribution and monetization platform.
Last month, VidaPrimo took its first foray onto connected television distribution via a reciprocal agreement with Music Choice.A recent study that revealed over 20 million US households used Roku and Amazon Fire at least 15 times per month, with daily average use at 3.5 hours.
The expansion to new platforms is also vital to media buyers that need a vehicle to reach the Latin Millennial audience. “The various platforms give us more ways to connect brands and advertisers to their customers through the VidaPrimo extended network,” says VidaPrimo EVP & GM Stephen Brooks. And with our buying tools, agencies can run campaigns across our network in a single I/O.”
Roku is available in two of VidaPrimo’s top 3 markets, the U.S. and Mexico. Amazon Fire is growing rapidly, and integrates with Amazon Instant Video.