UM was brought on following a competitive review, which was supported by MediaLink. Hulu’s media spend is in the hundreds of millions, according to people with knowledge of the matter.
Hulu brought all of its media planning and buying under one agency in an effort to unify its advertising strategy and planning across all channels.
Portada‘s 2017 Online Video Marketing Guide is out! Download it for free and get the latest in opportunities and challenges in the industry, video ad market forecasts and video audience development.
Representatives from incumbents Razorfish and Zenith declined to comment. Razorfish handled the digital side of the business, while Zenith was responsible for all other media buying and planning.
Join us at PORTADA Mexico!