Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads US editions, click here.

  • TriAcura 

Mediahub has been appointed TriAcura Dealer Advertising Association new media AOR, Mediapost has reported. MullenLowe, TriAcura Dealer Advertising Association and Acura´s  national brand creative agency of record, wil work alongside Mediahub. TriAcura Dealer Advertising Association, which encompasses 25 Acura dealerships across Connecticut, New York and New Jersey.It is the largest Acura dealer association in the U.S.Mediahub will service its new client from the agency’s office in New York and will be supported by  the Mediahub local market broadcast planning and buying team in Winston-Salem.

  • Panda Express & The Coca-Cola Company     

Panda Express and The Coca-Cola Company announced their Get a Coke & Give Good Cheer initiative, a campaign created to inspire hope and spread joy to children and families going through difficult times this holiday season. From Nov. 25 through Dec. 28, when guests purchase any Coca-Cola beverage at their local Panda Express restaurant, the businesses will donate holiday gifts and cheer to thousands of children at Children’s Miracle Network Hospitals (CMN) across the nation (value up to $250,000*). Children’s Miracle Network Hospitals is a longtime partner of Panda Cares Foundation, the charitable arm of Panda Express, which supports the health and education of underserved children across the nation.The Get a Coke & Give Good Cheer campaign will unite the Panda Bear and the Polar Bear to help sick and injured kids treated at 170 children’s hospitals throughout North America. Each Coca-Cola beverage purchased at Panda Express will contribute to this important cause, meaning guests will help the two industry leaders support up to 10 million young lives by the end of the year.

  • Zing Zang

Zing Zang, America’s #1 Bloody Mary Mix!, has selected agency Madwell as AOR to handle the brand’s entire cocktail mix portfolio, according to Agency Spy. The agency will be in charge of social strategy and positioning, campaign platform development, media planning and buying, social media content and community management, digital advertising, and creative execution, along with a website refresh. Madwell will look after the entire portfolio of mixers. This includes Sweet & Sour, Pina Colada, Strawberry Daquiri, Bloody Mary and Margarita.

 

  • CENTURY 21

Karim Amadeo, a Portada Council System member, has recently been promoted from Manager, Hispanic National Hispanic Advertising, Century 21 Real Estate to Manager, Multicultural & Growth Market at Realogy and Century 21. As part of her expanded role, Karem will focus on managing Century 21´s industry partnerships and increasing the brand agent and broker engagement efforts. Additionally, she will continue to work with CENTURY 21 on its Empowering Latinas campaign, which launched in 2017 and has awarded more than 100 scholarships to Latinas in Miami and Houston markets, as well as the brand’s collaboration with the Eva Longoria Foundation.

 

  • LATAM Airlines Group

Interpublic Group announced that Graphene, a customized team of talent and resources from a range of Interpublic Group agencies, led by McCann Worldgroup and IPG Mediabrands, has been selected by LATAM Airlines Group to continue as its global marketing agency. Graphene has served LATAM since 2015 in 13 markets like Australia, Mexico, the United States and countries in South America and Europe, and the new multi-year assignment will cover all marketing needs from brand strategy and creativity, to digital marketing, performance, CRM and content development across all the airline group’s markets. The dedicated IPG team retained and expanded the relationship after a competitive pitch, which included multiple globally-integrated marketing firms.

2019/2020 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at [email protected]

 

  • Armor All, Rayovac

Energizer Holdings´ car care products brand  Armor All will expand the remit of IPG’s UM to include media agency of record in the U.S. Th agency has been Energizer’s North America media planning and buying incumbent since February 2019. In addition to Armor All, Energizer has also awarded media duties to UM for its battery and lights brand, Rayovac.UM will now handle strategy, planning, buying, research, and data and analytics duties for both Armor All and Rayovac.

 

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right n

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