L.A. Care Health Plan New Marketing Initiatives, IPG’s Initiative Named Valvoline’s Media AOR & More Sales Leads

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

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  •  L.A. Care Health Plan

L.A. Care Health Plan and Blue Shield of California Promise Health Plan announced a five-year commitment to expand Community Resource Centers across Los Angeles County a month ago. Portada talked to Alex Gallegos, Senior Director, Sales & Marketing at L.A. Care, about the marketing initiatives and media mix in his mind for this enrollment season. According to Gallegos, the brand utilizes a lot of outdoor marketing to create product visibility – billboards, bus advertising, digital billboards, transit shelters. In addition, the brand is investing more and more in digital. “You can expect to see our digital advertising on Pandora, YouTube, Facebook, Instagram, Spotify and many leading websites,” added Gallegos. L.A. Care leverages its’ TV and radio partnerships to really drive calls to its’ enrollment call center. In addition, the brand leverages its’ medical group and broker partnerships to help create sales opportunities. Digital also creates plenty of conversion opportunities with lead generation and the use of the brand shopping website for L.A. Care Covered. According to Gallegos, the media mix of LA Care’s current campaign would break down as follows: 30% Outdoor, out of home; 10% Print and events, 30% Radio and television and 30% Digital.

  • Valvoline

Valvoline, leading worldwide marketer and supplier of premium branded lubricants and automotive services, has appointed IPG Mediabrands´Initiative as its media AOR. Initiative will work alongside Birmingham agency Big Communications, which will continue serving as Valvoline’s creative agency of record.Valvoline spent nearly US$10 million on marketing in the first six months of this year, up from a little under US$8 million over the first six months of 2018 and over US$14 million in total last year, according to Kantar Media. See also, Portada´s exclusive Interview with Tim Ferrell, Valvoline VP, on Sponsoring the 2019 Concacaf Gold Cup.

  • Denny’s

Denny’s , the American table service diner-style restaurant chain ,  has released a new campaign, in partnership with  its´media agency Blue 449, to raise awareness for the dining chain’s scholarship program Hungry For Education. The Campaign, featuring  former student athlete Sarunas J. Jackson, best known for his roles on HBO’s “Insecure” and BET Network’s “Games People Play, seeks to reach a multicultural audience, Mediapost reports. Agency Blue 449 collaborated with the BET Network to further develop the project.

2019/2020 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at [email protected].

  • Covered California 

Covered California, the state of California’s health insurance marketplace, has named an integrated Interpublic Group (IPG) PR agency team of Weber Shandwick, Golin and The Axis Agency, as its public relations agencies of record. The IPG agency team will also work with IW Group and LAGRANT COMMUNICATIONS to lead external communications strategy.Together, the agencies will take responsibility for Covered California’s external visibility, with a focus on raising awareness of health care coverage options for California residents, promoting enrollment and coverage retention The partnership comes at a historic time for health care in California, with two new affordability initiatives – the restoration of the individual mandate along with new state subsidies – that will lead to hundreds of thousands gaining health care coverage with lower premiums and more financial help. Working in partnership with Golin and the Axis Agency, Weber Shandwick will spearhead the account, which will be headquartered in Los Angeles with support from teams in Sacramento, San Francisco and Washington, D.C.

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.