We are excited to announce we’ve been working hard in our website features, which is why we’re sending our newsletter today. Stay tuned for our expanded offering of content for brand marketers in 2020, which we’ve outlined below.
Dear Portada Audience Member,
Just a quick note to apologize for sending out our weekly newsletter on Friday, December 13 instead of on our regular Monday schedule. The reason is that we have been busy updating our website features and this temporarily made it impossible to send the newsletter. This is part of our ongoing efforts and investment to provide best-in-class content for the brand marketing community and benefit our audience and business partners. Our program includes a complete website revamp, SEO strategy and implementation, expanded use of images, social media amplification as well as paid and earned marketing campaigns.
Stay tuned for our expanded content offering for the brand marketing community in January, which complements Portada’s year-round knowledge-sharing and networking platform; the Portada Council System and events.
A Whole New Way of Delivering Content for Brand Marketers
- A brand new website we have been working on over the last 6 months.
- Social Amplification processes, tools and content to better serve our audience and partners
- More Portada Insight Reports on particular topics of interest to the brand marketing community. Check out the two we have already published this year on Innovative Approaches to Property and Media Rights Evaluation and How Brands Engage U.S. Hispanics: New Segmentation Approaches.
- Additional targeted newsletters, including:
Passion Point Marketing News:
The latest content for brand marketers, including the members of Portada’s Sports & Entertainment Marketing Board. How brand marketers are leveraging sports, music and lifestyle content to engage consumers throughout the Americas. What you need to know. Subscribe here!
Innovation: What’s next for Brands:
A holistic cross-industry, cross-discipline approach to effective and authentic marketing driven by innovation. Key insights about how brand marketers, including the members of Portada’s Council System, reap the advantages of technological innovation to unlock ROI. Subscribe here!
Thank you for being part of our engaged audience. Have a wonderful Holiday Season!