Domino’s® SuperBowl Winning Combination, Encanto to Expand Multicultural Products & More Sales Leads. A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now. Check out last week’s Sales leads here.

 

  • Domino’s®

Domino’s® SuperBowlDomino’s® SuperBowl combo worked for pizza lovers, salad enthusiasts or football fanatics. Domino’s® SuperBowl winning combination included two or more items for just US$5.99 each: medium two-topping pizzas, Bread Twists, salads, Marbled Cookie Brownies, Specialty Chicken, Oven Baked Sandwiches, Stuffed Cheesy Bread, eight-piece orders of boneless chicken wings or pasta in a dish. Every year, Domino’s in-store team members dominate game day by delivering Domino’s® SuperBowl hot pizza to millions of households across the U.S. The biggest football Sunday of the year is one of Domino’s top five busiest delivery days of the year in the U.S.Domino’s typically sells about 2 million pizzas on game day – about 40% more than on a normal Sunday.While Domino’s stores throughout San Francisco and Kansas City will see high sales at the beginning of the game, the city of the winning team will likely see higher sales at the end of the night.During last year’s game, Domino’s® SuperBowl menu sold enough pizzas to stretch across about 6,000 football fields.

  • Hasbro
Photo: Licensed creative commons

WPP’s MediaCom is now the global media agency for Hasbro. MediaCom will now handle all of Hasbro’s media duties after taking the U.S. account away from Omnicom Media Group’s OMD.  MediaCom will now handle all the brands under Hasbro in all the markets it has a presence in. Brands under Hasbro include MARVEL, Power Rangers, Transformers, PlayDoh, My Little Pony, Star Wars, Sesame Street, Trolls and more. Prior to the consolidation, OMD held the Hasbro account for 15 international markets including APAC and Europe, while MediaCom was overseeing Latin America. The WPP shop, which looks after the brand’s media in other markets including China and Latam, wooed Hasbro with a consolidation deal, according to people with knowledge of the matter. MG has held the account since 2013. Global media spend for the brand is around $210 million, according to COMevrgence. A spokesperson for Hasbro said: “We’ve made the decision to consolidate media buying for Hasbro under a single agency in order to both drive efficiencies and to provide the best tools and resources for our current collective needs across our global business.”After a thorough review of the agency landscape and our current partnerships, moving forward, all of our global markets will be resourced exclusively through GroupM.”

  • Chipotle Mexican Grill, Inc

Chipotle Mexican Grill announced the Chipotle Aluminaries Project 2.0, an accelerator program designed to support ventures from across the country that are advancing innovative solutions to empower the next generation of farmers. The industry-leading program is sponsored by the Chipotle Cultivate Foundation in partnership with Uncharted, both nonprofit 501(c)(3) organizations. From now until March 11, 2020, farmer-focused companies may submit applications to join a new cohort of ventures that will receive eight months of customized support, including mentorship from industry leaders.The Chipotle Aluminaries Project 2.0 is seeking applicants (both for and non-profits) that provide a solution to one of the top challenge areas faced by young farmers, including access to land, finance, and labor. Solutions in AgTech, education, and wellness—with a focus on the next generation of farmers—will also be considered. This week, the brand was hit by a US$1.3 million fine over more than 13,000 child labor violations at its Massachusetts restaurants.Attorney General Maura Healey ordered the largest child labor penalty ever issued by the state against the Mexican restaurant chain after finding an estimated 13,253 child labor violations in its more than 50 locations.

  • Northgate Market

SuperBowlNorthgate Market, the family-owned and operated supermarket chain, alongside its agency Circus (part of MediaMonks, S4Capital’s content practice), launched a digital campaign featuring “behind-the-scenes” pre-roll ads that anticipate some of the biggest Super Bowl spots, reminding viewers that the products showcased in the ads they’re about to see come from Northgate, “those big game ads start with us .” The clever campaign exemplifies Northgate Market’s status as a challenger brand, pouncing on opportunity to win attention among giants in one of the most competitive moments in advertising-and without spending millions.Taking inspiration from Super Bowl ads that had been publicly released just a week ahead of the game, Northgate Market partnered with Circus to efficiently produce short, pre-roll spots that pre-empt the content viewers are seeking out. The expert play and strategic media placement gives Northgate Market an opportunity to join in on the national conversation and engage local shoppers by showcasing its relevant stock. Lizette Gonzalez-Rodriguez,  Manager, Social & Digital Media at Northgate Markets, is  a member of Portada´s Council System Brand Star Committee that will meet at Portada LA, April 2.

JOIN PORTADA’S KNOWLEDGE-SHARING AND NETWORKING PLATFORM: To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Director Leslie Zambrano at Leslie@portada-online.com.

  • Woodward Corner Market

Woodward Corner Market opened in the Woodward Corners by Beaumont commercial development at Thirteen Mile Road and Woodward Ave. in Royal Oak, marking the first small format store opened by Meijer in Metro Detroit. The market is focused on bringing customers a mix of fresh, local and convenient food at low prices.The 41,000-square-foot store offers a wide assortment of fresh and prepared foods. It hosts a Great Lakes Coffee coffee shop that specializes in nitro brews, an extensive beer, wine and liquor counter and an expansive international food aisle with eight ethnic backgrounds, including Middle Eastern, kosher, Hispanic, European and Asian foods.Woodward Corner Market is a new neighborhood grocery store operated by Meijer that focuses on bringing fresh food and value to customers in a market-like setting.

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