“Getting Ready for the Big Game”
That is the theme of this year’s Latin American Advertising and Media Summit. With the 2014 Soccer World Cup and 2016 Olympics taking place in Brazil, the theme reflects marketers’ opportunity of using sports content as a key connector to Latin American audiences. Portada’s Latin American Advertising and Media Summit will take place in Miami’s Intercontinental Hotel on June 4 and 5.
“Our 2013 Latam Summit theme also reflects that in today’s competitive Latin American marketplace, only marketers that adapt to changing consumer behavior through innovation will build the most valuable brands,” says Portada publisher Marcos Baer. In this context, the Summit’s agenda will emphasize the role of new digital marketing tools and the value of data to best connect with the Latin American consumer.
Major Speakers will include:
Nick Denton, CEO and Founder, Gawker Media
Leonardo Loisa, Sr. Regional Marketing Leader, AMD
Fernando Maroniene, Senior Marketing Manager, Adobe Systems Latin America
Claudio Ferreira, publisher, Veja Magazine
More Key Thought Leaders to be announced soon!
Portada’s Latam Summit is the Annual Meeting point for several hundred key corporate marketing, advertising and media executives from all over the Latin world (Latin America, U.S. Hispanic, Spain). Attendees will walk away with great new business contacts and actionable insights to take back to their organizations.
Other Key Topics to be explored:
- Latam Brand Marketing Stars: What do they now need from their agency and media partners?
- Brazil: New developments in the advertising and media market of the worlds sixth largest economy.
- New Research Findings on Latin American consumer attitudes
- Mobile Marketing –Video: Will 2014 mark the coming of age of these relatively new media innovations?
- Country Focus Colombia: Reaching higher and higher
- Meet Panregional Marketers (“Speed Networking”)
Latin Content Marketing Forum
This year the Summit will be preceeded, on the morning of June 4 2013 and in the same venue, by the Latin Content Marketing Forum (https://www.portada-online.com/conferences/latin-content-marketing-forum/) which can be attended in combination with the Summit. The Forum will analyze the enormous role content marketing can play in the Latin American and U.S. Hispanic space.
To register to these major events and take advantage of the early bird , go to https://www.portada-online.com/conferences/2013-latam-advertising-and-media-summit/ or call 1-800-397-5322.
Already confirmed Sponsors
Evening Reception: Batanga Media (www.batangamedia.com)
Leader Sponsor: Alcance Media (www.alcancemg.com)
Distinguished Sponsor: Publicitas (www.publicitas.com)
Attendee Bag Sponsor: Latcom (www.lat-com.net)
To inquire about sponsorship opportunities, call Business Development Director Bob Oliva at (305) 546-1515 or email him at [email protected]