"As a result of RFPs offering subcontracting opportunities for small businesses, Draftfcb is pleased to announce the addition of D'exposito & Partners to the Census 2010 Communications Campaign contract. D'exposito will work alongside GlobalHue Latino to reach and motivate Hispanic to participate in the 2010 census. Draftfcb looks forward to the combined efforts of GlobalHue Latino and D'exposito to ensure that all Hispanic audiences participate in the 2010 Census."
Hard times? What hard times? This has got to be the mood at D’Exposito & Partners following its selection by DraftFCB to handle the Hispanic advertising campaign for the 2010 census.
The contract is purportedly worth $10 million, nothing to scoff at in this hard-scrabble economic landscape.
As Portada reported last year, Globalhue has also been tapped by Draftfcb for the Hispanic part of the Census campaign, and might still have a hand in the African American component, as well.
A statement sent to Portada regarding the structure of the Hispanic component reads:
Related Article: U.S. Census Choosing Regional Advertising Agencies
Author Editorial Staff @portada_online