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The Advance of MarTech in Latin Markets – #PortadaMIA The twelfth annual edition of Portada Miami will focus on how technological innovation is reshaping the Latin American and U.S. marketing space. The top-notch agenda will particularly place strong emphasis on panregional marketing as well as e-commerce and direct to consumer trends and their implications for brand marketers. Portada Miami will also be the meeting point for Portada’s Council System with the Portada Americas Board, the Travel Marketing Board and the Brand Star Committee Latin America holding their first 2019 in-person meetings during the event.
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SPEAKERS |
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 Izzy Gonzalez Director Cross Platform Sales, US CNN en Español @CNNEE |
 Marcos Baer President Portada @MarcosBaer |
 Janet Grynberg Lead Editorial Coordinator Portada @portada_online |
 Guillermo Arduino CNN Anchor and Correspondent for Encuentro CNN en Español @arduinoCNN |
 Ana Crandell Group Account Director OMD Multicultural @OMD_USA |
 Andrew W. Russo VP Data Science Starmark @StarmarkIntl |
 Seth Holladay VP of Digital Research & Analytics for CNN @seth_holladay |
 Cristina Esteve VP E-Commerce Carnival Cruise Lines @CarnivalCruise |
 Jaap Donath, Ph.D. Senior Vice President, Research & Strategic Planning The Miami-Dade Beacon Council @beaconcouncil |
 Andres Amezquita VP Digital and Commercial Excellence Stanley Black and Decker Latin America @StanleyBlkDeckr |
 Alejandro Clabiorne AVP Brand and Advertising Oppenheimer Fund @OppFunds |
Joseph Roisman EVP Perry Ellis International @PEICorp |
 Scott Farrell President Global Corporate Communications Golin @GOLINglobal |
 Valentin Bueno CEO Latcom @latcom_ooh |
 Ana Hoyos Director of Meltwater Latin America Meltwater @MeltwaterLATAM |
 Ana Cristina Rivadeneyra Senior Marketing Lead WeWork @WeWork |
 Andres Polo Global Head of Innovation & Strategic Partnerships Marketing at Visa @aepolo |
 Kate Canel Director, Performance Media The Shipyard @TheShipyardCrew |
 Carlos Leal Marketing Director Rappi @RappiColombia |
Carlo Espinoza Senior Marketing Manager, Latin America Beverages Pepsi @pepsi |
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AGENDA |
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| 8:15 am | REGISTRATION OPENS | ||||||||||
| 8:50 am | Join us for a special breakfast panel courtesy of CNN en Español 
WELCOME AND OVERVIEW
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| 9:10 am | HOW DATA AND CONTENT CONTINUE TO FUEL THE EVOLVING WORLD OF ADVERTISING
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| 10:10 am | CONTENT TO COMMERCE: THE LATIN STORY
Stanley Black & Decker is using Latin America as a major market to test innovations. As the end-user’s consumption and shopping behavior is changing by digital platforms, SB&D is proactively changing its marketing approach and producing content geared to ultimately increase sales. Learn why and how the manufacturing tools and household hardware giant is shifting from traditional commercialization strategies to an end user centered e-commerce approach to marketing.
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| 10:35 am | MARKETING-TECH IN LATIN AMERICA: THE OPPORTUNITIES AHEAD.
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| 11:00 am | HOW TECHNOLOGY IS TURNING EVENT EXPERIENCES UPSIDE DOWN
New and disruptive technologies like the use of biometrics for ticketing, artificial reality and smart stadiums are redefining the consumer experience at events. A myriad of opportunities are opening up for marketers.
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| 11:25 am |
 #PortadaMIA offers senior executives from tech, media and marketing firms the opportunity to interact with brand marketers through Portada’s three-eight minute one-on-one meetup offering. Check out this instructional VIDEO to see how it works! |
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| 11:35 am | ROPO: A DEEP DIVE
ROPO (Research online purchase off-line) by consumers has become a crucial determinant of sales. It has also impacted digital vs. offline marketing attribution. Get the latest insights from a major practitioner.
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| 1:00 pm | PANREGIONAL MARKETING CASE STUDY Adapting global campaigns to Latin American local markets Learn how Pepsico successfully launched a global marketing concept in Colombia and then expanded it throughout Latin America leveraging local relevance.
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| 1:25 pm | MIAMI’S EVOLVING ROLE AS A MARKETING HUB: A BRAND MARKETER’S VIEW Perry Ellis International’s roots in Miami are deep, with the Feldenkreis family establishing the company here in 1961. Over the last six decades the firm has evolved into a major global sportswear and clothing player, but has continued to call Miami home. Hear from one of the company’s top executives who, in a 40 year+ career with the company, has played a major role in its growth and expansion. Roisman will speak to the distinct advantages Miami provides, while Jaap Donath provides an overview of the business landscape and Miami’s evolution as a global marketing hub.
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| 1:50 pm | CONCLUDING REMARKS What we learned today. |
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| 1:55 pm | ADJOURNMENT Light Snacks and Beverages |
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PARTNERS |
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VENUE |
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EAST Hotel Miami EAST, Miami is the first Swire Hotels property in North America and the third hotel under the EAST brand. EAST, Miami is a design hotel with a prime location, located within Brickell City Centre, a superb mix of luxury retail, residential, office space and upscale amenities. EAST offers a unique mix of customized guest services, cutting-edge technology, and innovative restaurants and bars. Designed by award-winning architecture firm Arquitectonica, with interiors by New York-based Clodagh Design. EAST Miami will feature contemporary interiors, floor-to-ceiling windows and balconies with spectacular views of Miami and the Biscayne Bay. |
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