Posts Tagged ‘Zach Rosenberg’

Zach Rosenberg

Zach Rosenberg: “Multicultural consumers definitely impact general consumers. They are trendsetters and highly influential.”

Zach Rosenberg, EVP Chief Growth Officer at Horizon Media  is one of the most experienced U.S. Advertising executives. In 2000 Zach joined Horizon Media as General Manager, In 2012 he became EVP, Chief Growth Officer. Zach will be one of the speakers at our upcoming Portada Evolving America Summit on Tuesday October 21 in the Ritz Carlton, Marina del Rey. We interviewed Zach on his views on Multicultural audiences, their impact on the general consumer and more.


MORE FROM PORTADA

FIFA Adds Women’s Soccer Strategy

FIFA Adds Women’s Soccer Strategy

For FIFA, increased participation will mean increased interest in the women's game, leading to more marketing opportunities for brands as well.


Nielsen’s Video Report: 66% of the General Population Pay for Subscription Video on Demand Service

Nielsen’s Video Report: 66% of the General Population Pay for Subscription Video on Demand Service

Nielsen has published its yearly Video 360 Report, meant to help marketers and advertisers understand audiences' motivations and behaviors around today's dynamic video landscape.


#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

Portada New York included two sports marketing panels, featuring Portada board member and Allstate Director of Sports Marketing Daniel Keats, Comcast’s Hispanic Marketing Director Alejandro Solorio, Portada board member and EVP, Managing Partner, Scout Sports and Entertainment Michael Neuman, and Jon Patricof, president of the New York City Football Club.