Last Thursday at Portada Los Angeles, select speakers got together to discuss how all marketing is now multicultural marketing. Panels included varied topics ranging from taxes to Hollywood, attendees got a glimpse of what’s next for the Latino market.
Nowadays, apps are a big business opportunity. Marketers and data specialists need to work together to make the most of it. We talked to experts in app marketing to find out the ways in which the proliferation of apps has changed the marketing landscape in the last years.
As the US-Hispanic demographic evolves and grows, multicultural strategists and media planners are faced with the challenge of connecting with an audience that cannot be defined by a single language or set of behaviors.
It’s time to evaluate this year and set up plans for 2017. We asked major brand marketers and agency executives what they asking their partners to do more of next year and what they plan to invest in. Video/Social, Data-analytics, Owned Events and Talent are the main areas of investment.
The relentless multiculturalization of the U.S. and why it is indispensable for marketing and entertainment decision makers to incorporate a Multicultural lens was a key theme at the Kick-Off Star Panel moderated by Roberto Orci, CEO Acento Advertising.
Zach Rosenberg, EVP Chief Growth Officer at Horizon Media is one of the most experienced U.S. Advertising executives. In 2000 Zach joined Horizon Media as General Manager, In 2012 he became EVP, Chief Growth Officer. Zach will be one of the speakers at our upcoming Portada Evolving America Summit on Tuesday October 21 in the Ritz Carlton, Marina del Rey. We interviewed Zach on his views on Multicultural audiences, their impact on the general consumer and more.