A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Portada reflects on the Super Bowl’s digital performance: Streaming viewership was at its highest ever, Facebook and Twitter generated less game-related activity than last year and Instagram got in on the Super Bowl video content bandwagon. And what Hispanic Audiences did…
A summary of this week’s most exciting news in online video in the U.S. and Latin America. If you’re trying to stay up-to-date with these constantly-evolving markets, look
What: 20% of agencies are likely to allocate between 11-25% of their ad budgets to paid social media, a 24% increase from the previous quarter.24% of
Through Youtube’s Partner Program, users that generate and upload original content can earn revenue from the ads that appear on their own channel. While this has happened for years already in the U.S., it is a relative novelty in the U.S. Hispanic market and Latin America…and not least in Spain, where Madrid headquartered MCN 2Btube has Pan-Latin ambitions.
Through Youtube’s Partner Program, users that generate and upload original content can earn revenue from the ads that appear on their own channel. While this has happened for years already in the U.S., it is a relative novelty in the U.S. Hispanic market and Latin America…and not least in Spain, where Madrid headquartered MCN 2Btube has Pan-Latin ambitions.
Last week Julie Diaz-Asper, Founding Partner & CEO at Social Lens Research analyzed ways through which marketers can leverage their presence in Twitter and Snapchat.
YouTube and other social media channels could make TV buys less critical, as Millennial consumers move to over-the-top viewing. Find out why earned views on YouTube help movie marketers gain an effective cost-per-view below that of AdWords campaigns.
Hispanic Online Video Consumption is huge and getting even larger. The executives behind General Mills Hispanic Que Rica Vida (QRV) digital property know it. “Consumers today are spending 40% of their digital time on YouTube. As a digital platform that prides itself on consumer-intimacy, it was a clear next step for QRV to invest more heavily on YouTube”, Natalia Ortega, Media site planner of General Mills tells Portada.
European Media Company RTL Group has acquires video Youtube’s lifestyle network StyleHaul for US$107 million to take control of the company. The deal values StyleHaul at US$151 million.
Hispanic YouTube stars come out of nowhere … Una chica makes some videos in her bedroom. Two years later, maybe she’s talking to 15 other kids – or maybe she has 7.5 million subscribers to her YouTube channel. How Hispanic stars are born on YouTube and create content for a global audience.
The Multichannel Network (MCN) World is smoking hot. YouTube content has grown up – so much so that it’s growing off the platform, thanks to multichannel networks, or MCNs, that are investing in original content and investigating new distribution channels. Is this the future of TV? What major players told Portada Digital Media Correspondent Susan Kuchinskas.
Amazon has reached an agreement to acquire Twitch Interactive, Inc., a live video platform for gamers. , for US $970 million beating Google, which was said to had been in talks to acquire the platform in July. Variety first reported news of Google’s interest in May, citing sources claiming it would acquire the streaming video game company for YouTube.
Google is about to buy game-livestreaming firm Twitch for US $1 billion. Although further terms of the deal were not disclosed, the acquisition will definitely expand Google’s video ad inventory beyond YouTube. The deal underlines the value of live Internet streaming and the rise of competitive gaming as a spectator sport — something that attracts millions of viewers and provides millionaire opportunities for advertisers.
Google is about to buy game-livestreaming firm Twitch for US $1 billion. Although further terms of the deal were not disclosed, the acquisition will definitely expand Google’s video ad inventory beyond YouTube. The deal underlines the value of live Internet streaming and the rise of competitive gaming as a spectator sport — something that attracts millions of viewers and provides millionaire opportunities for advertisers.
The rise of YouTube and its attendant online celebrity millionaires has created new opportunities for venture investors to launch new marketing and advertising platforms.
The rise of YouTube and its attendant online celebrity millionaires has created new opportunities for venture investors to launch new marketing and advertising platforms.
According to the latest data from comScore, Inc. and comScore Video Metrix® , 186.1 million Americans watched online content videos in April 2014. Facebook ranked second video content property with 87 million viewers. BrightRoll Platform was the top video ad property, and VEVO topped the list of YouTube partner channels.
As it is expressed in the almost ubiquitous AOL ad, “Is TV dead? No, It’s connected” seems to be the spirit of the 2014 Digital Newfronts taking place in New York City this week. The four most striking news and trends from the 2014 Newfronts as seen by Portada’s editorial team.
Univision has launched TheFlama.com, an English-language video channel with an eye on Hispanics between ages 15 and 30, Ad Week reported. The Condom brand, Trojan, is the cross-programming launch partner and McDonald’s is sponsoring the¨Super Accurate Soccer History¨ show.