Posts Tagged ‘Young & Rubicam’

Young & Rubicam

U.S Census Bureau Awarded 2020 Census Integrated Communications to Y&R

The U.S. Census Bureau awarded its 2020 decennial census integrated communications contract to Young & Rubicam (Y&R), the global marketing and communications firm.The decennial census takes place every 10 years and is used to determine the number of seats each state is allotted in the U.S. House of Representatives and the amount of federal funds distributed to local communities.


Changing Places LatAm: Guillermo Melero, César Fuster, Jorge Soto, Carlos Fernández, Luis Alonso Vega…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. ::: Guillermo Melero – McCann Worldwide Chile ::: FCB Brazil – César Fuster ::: Young & Rubicam – Jorge Soto – Carlos Fernández – Luis Alonso Vega :::  Ed Erhardt – ESPN  ::: Michael Wall – agency Mother  ::: Click here for previous Latam Changing Places editions […]


Changing Places LatAm: Martín Goldberg, Gustavo Marioni, Helen Jurado…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. Martín “Nino” Goldberg – Young & Rubicam :::  Gustavo Marioni – Shackleton Chile ::: Helen Jurado – Cisneros Media Distribution ::: Priscyla Alves Laham – Microsoft ::: Martin “Nino” Goldberg has been appointed as regional creative director of Young […]


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BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?


Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.