Posts Tagged ‘Young & Rubicam’

Young & Rubicam

U.S Census Bureau Awarded 2020 Census Integrated Communications to Y&R

The U.S. Census Bureau awarded its 2020 decennial census integrated communications contract to Young & Rubicam (Y&R), the global marketing and communications firm.The decennial census takes place every 10 years and is used to determine the number of seats each state is allotted in the U.S. House of Representatives and the amount of federal funds distributed to local communities.


Changing Places LatAm: Guillermo Melero, César Fuster, Jorge Soto, Carlos Fernández, Luis Alonso Vega…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. ::: Guillermo Melero – McCann Worldwide Chile ::: FCB Brazil – César Fuster ::: Young & Rubicam – Jorge Soto – Carlos Fernández – Luis Alonso Vega :::  Ed Erhardt – ESPN  ::: Michael Wall – agency Mother  ::: Click here for previous Latam Changing Places editions […]


Changing Places LatAm: Martín Goldberg, Gustavo Marioni, Helen Jurado…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. Martín “Nino” Goldberg – Young & Rubicam :::  Gustavo Marioni – Shackleton Chile ::: Helen Jurado – Cisneros Media Distribution ::: Priscyla Alves Laham – Microsoft ::: Martin “Nino” Goldberg has been appointed as regional creative director of Young […]


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Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.


Loyalty, Brand Preference and the Economy Segment Traveler  

Loyalty, Brand Preference and the Economy Segment Traveler  

With the tremendous growth of economy segment hotels and low-cost air carriers, hotel and travel companies as well as the airlines, have begun to take notice and adapt to this expanding segment of travelers. To ensure that their brands stand out and become the best choice for these travelers, players in the travel industry are delving deeper into loyalty, personalization and brand preference in the economy travel segment.


Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that's also aware of consumer's individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.