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What: Google sites led the explicit core search market in January with 13.2 billion searches.
Why it matters: Microsoft sites ranked second and Yahoo sites third, with 3.6 and 2 billion searches respectively.

google

ComScore has released its monthly comScore  Search analysis of the US search marketplace. According to the search:

 

  • Google Sites led the explicit core search market in January with 67.6 percent market share (up 0.3 percentage points).
  • Microsoft followed with 18.3 percent of search queries (up 0.1 percentage points).
  • Yahoo sites came in third with 10.4 percent of search queries conducted.
  • Ask Network was fourth and  accounted for 2.4 percent of explicit core searches.
  • AOL, Inc. came in fifth with 1.3 percent.

ComScore Explicit Core Search Share Report/January 2014 vs. December  2013:

Core Search Entity

Explicit Core Search Share (%)

Explicit Core Search Share (%)

Explicit Core Search Share (%)

Dec-13

Jan-14

Point Change

Total Explicit Core Search

100.0%

100.0%

N/A

Google Sites

67.3%

67.6%

0.3

Microsoft Sites

18.2%

18.3%

0.1

Yahoo Sites

10.8%

10.4%

-0.4

Ask Network

2.5%

2.4%

-0.1

AOL, Inc.

1.3%

1.3%

0.0

Source: comScore qSearch Total U.S. – Home & Work Locations.*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.

 

Explicit core searches

In all, 19.6 billion explicit core searches were conducted in January:

  • Google Sites ranked first with 13.2 billion (up 7 percent).
  • Microsoft Sites ranked second with 3.6 billion searches (up 8 percent)
  •  Followed by Yahoo Sites with 2 billion (up 3 percent)
  •  Ask Network with 477 million (up 5 percent)
  • AOL, Inc. ranked fifth with 253 million (up 8 percent).

ComScore Explicit Core Search Query Report /January 2014 vs. December 2013:

Core Search Entity

Explicit Core Search Queries (MM)

Explicit Core Search Queries (MM)

Explicit Core Search Queries (MM)

Dec-13

Jan-14

Percent Change

Total Explicit Core Search

18,281

19,561

7%

Google Sites

12,299

13,220

7%

Microsoft Sites

3,327

3,587

8%

Yahoo Sites

1,969

2,025

3%

Ask Network

452

477

5%

AOL, Inc.

234

253

8%

“Powered By” Reporting

 

Further results:

In January, 69.0 percent of searches carried organic search results from Google (up 0.4 percentage points), while 27.0 percent of searches were powered by Bing.

 

 

What? Google sites,driven by video viewing at YouTube.com, ranked first as online video content property.AOL, Inc. came in second.
Why it matters?comScore Video Metrix data showed that 189.2 million Americans watched 47.1 billion online content videos in November, while the number of video ad views totaled 26.8 billion.

According to comScore Video Metrix service  189.2 million Americans watched 47.1 billion online content videos in November, while the number of video ad views totaled 26.8 billion.

Top 10 Video Content Properties by Unique Viewers

  • Google Sites, driven by video viewing at YouTube.com, ranked first as online video content property in November with 163.5 million unique viewers.
  • AOL, Inc. ranked second with 73 million viewers.
  •  Facebook followed with 66.2 million
  • NDN with 51 million
  •  Yahoo Sites with 45.8 million.

In total,  47.1 billion video content views occurred during the month with:

  • Google Sites generating the highest number at 14.7 billion
  •  AOL, Inc. followed with 1.3 billion
  •  Facebook with 1.2 billion.

Google Sites had the highest  engagement among the top ten properties.

Property

Total Unique Viewers (000)

Videos (000)*

Minutes per Viewer

Total Internet : Total Audience

189,178

47,148,046

1,177.3

Google Sites

163,504

14,737,686

387.9

AOL, Inc.

73,022

1,339,830

70.2

Facebook

66,194

1,233,234

28.1

NDN

51,039

576,699

78.0

Yahoo Sites

45,833

343,751

62.0

VEVO

43,696

649,705

47.8

Amazon Sites

42,204

182,511

19.6

Microsoft Sites

40,264

653,773

41.1

Vimeo

35,087

132,145

29.1

Turner Digital

30,616

248,230

39.2

Source: comScore Video Metrix.Top U.S. Online Video Content Properties Ranked by Unique Video Viewers.November 2013.Total U.S. – Home and Work Locations.Content Videos Only (Ad Videos Not Included)

Top 10 Video Ad Properties by Video Ads Viewed

Nearly 26.8 billion video ads were viewed by americans in November:

  • AOL, Inc. maintained  the #1 position with 4 billion ad impressions.
  • Google Sites came in second with 3.6 billion ads
  •  LiveRail.com followed with 3.1 billion,
  • BrightRoll Platform with 2.7 billion
  •  SpotXchange Video Ad Marketplace with 2.4 billion.

Time spent watching video ads totaled 10.2 billion minutes.AOL, Inc. delivered the highest duration of video ads at 1.8 billion minutes. Video ads reached 55.8 percent of the total US population an average of 155 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 89.

Property

Video Ads (000)

Total Ad Minutes (MM)

Frequency (Ads per Viewer)

% Reach Total U.S. Population

Total Internet : Total Audience

26,757,722

10,234

154.6

55.8

AOL, Inc. (including Adap.tv)

3,999,297

1,815

24.7

52.2

Google Sites

3,643,330

365

31.7

37.0

LIVERAIL.COM†

3,054,165

1,287

19.0

51.8

BrightRoll Platform**†

2,683,286

1,268

15.9

54.4

SpotXchange Video Ad Marketplace†

2,377,879

804

18.9

40.7

Specific Media**

2,179,024

882

13.7

51.3

TubeMogul Video Ad Platform†

2,094,286

642

17.5

38.5

Hulu

1,419,197

572

88.7

5.2

Tremor Video**

1,133,362

526

10.8

33.7

Videology†

784,752

354

8.4

30.2

Source:comScore Video Metrix.Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed.November 2013.Total U.S. – Home and Work Locations.Ad Videos Only (Content Videos Not Included)*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.

Top 10 YouTube Partner Channels by Unique Viewers

November 2013 Youtube partner data revealed that:

  • video music channel VEVO maintained the first position in the ranking with 42.6 million viewers.
  • Fullscreen ranked #2 spot with 30.5 million unique viewers
  • Maker Studios Inc. folowed  with 27.4 million
  • Warner Music with 25.3 million
  • ZEFR with 23.4 million.

Maker Studios Inc. demonstrated the highest engagement (71 minutes per viewer) among Youtube partners, followed by VEVO (48 minutes per viewer). VEVO streamed the highest  number of videos (639 million), followed by Maker Studios Inc. (527 million).

 

Property

Total Unique Viewers (000)

Videos (000)

Minutes per Viewer

VEVO @ YouTube

42,621

638,583

48.0

Fullscreen @ YouTube

30,509

354,729

37.7

Maker Studios Inc. @ YouTube

27,384

526,502

71.4

Warner Music @ YouTube

25,273

157,061

18.5

ZEFR @ YouTube

23,371

112,745

13.3

warnerbros vfp @ YouTube

20,824

64,893

5.4

The Orchard @ YouTube

19,874

82,318

11.4

rumblefish @ YouTube

18,517

47,816

6.9

UMG @ YouTube

18,102

68,245

10.4

Disney Online @ YouTube

15,913

65,344

5.2

Source:comScore Video Metrix.Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed.November 2013.Total U.S. – Home and Work Locations.Ad Videos Only (Content Videos Not Included)*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.

Other findings from November 2013 include:

  • 87.1 percent of the US Internet audience viewed online video.
  •  duration of the average online content video was 4.7 minutes
  • average online video ad was 0.4 minutes.
  • Video ads accounted for 36.2 percent of all videos viewed and 4.4 percent of all minutes spent viewing video online.

What? Google Sites led the explicit core search market last November according to ComScore monthly qSearch analysis of the US search marketplace.
Why it matters? Google came first with 66.7 percent of search queries conducted (12.1 billion searches)  triplicating Microsoft sites which came second with 18.1 percent (3.3 billion searches).

ComScore, Inc. has released its monthly comScore qSearch analysis of the US search marketplace. Google Sites led the explicit core search market in November with 66.7 percent of search queries conducted.

US explicit core search

  • Google Sites led the US explicit core search market in November with 66.7 percent market share.
  • Microsoft Sites followed with 18.1 percent.
  • Yahoo Sites came third with 11.2 percent (up 0.1 percentage points).
  • Ask Network accounted for 2.6 percent of explicit core searches
  •  AOL, Inc. came last with 1.4 percent (up 0.1 percentage points).

 

Core Search Entity

Explicit Core Search Share (%)

Oct-13

Nov-13

Point Change

Total Explicit Core Search

100.0%

100.0%

N/A

Google Sites

66.9%

66.7%

-0.2

Microsoft Sites

18.1%

18.1%

0.0

Yahoo Sites

11.1%

11.2%

0.1

Ask Network

2.6%

2.6%

0.0

AOL, Inc.

1.3%

1.4%

0.1

Source: comScore qSearch.November 2013 vs. October 2013.Total US.– Home & Work Locations.Excludes contextually driven searches that do not reflect specific user intent to interact with the search results.

In total, 18.1 billion explicit core searches were conducted in November.

  • Google Sites ranked first with 12.1 billion
  • Microsoft Sites  ranked second with 3.3 billion searches
  • followed by Yahoo Sites with 2 billion
  • Ask Network with 464 million
  • AOL, Inc. with 253 million.

 

Core Search Entity

Explicit Core Search Queries (MM)

Oct-13

Nov-13

Percent Change

Total Explicit Core Search

19,339

18,124

-6%

Google Sites

12,934

12,095

-6%

Microsoft Sites

3,495

3,285

-6%

Yahoo Sites

2,151

2,027

-6%

Ask Network

499

464

-7%

AOL, Inc.

260

253

-3%

Source: comScore qSearch.November 2013 vs. October 2013.Total US.– Home & Work Locations.“Powered By” Reporting.

 

 

What? Google Sites, driven primarily by video viewing at YouTube.com, ranked first as online video content property in October exceptionally with 164.8 million unique viewers and AOL, Inc. came in #1 in the Top 10 Video Ad Properties.
Why it matters? Video ads accounted for 33.3 percent of all videos viewed and 3.5 percent of all minutes spent viewing video online.

According to comscore, 189 million Americans watched 49.1 billion online content videos in October, while the number of video ad views totaled 24.5 billion.

Other prominent findings from October 2013 include:

  • 87.1 percent of the U.S. Internet audience viewed online video.
  • The duration of the average online content video was 5.1 minutes and the average online video ad was 0.4 minutes.
  • Video ads accounted for 33.3 percent of all videos viewed and 3.5 percent of all minutes spent viewing video online.

Top 10 Video Content Properties by Unique Viewers

  • Google Sites, driven primarily by video viewing at YouTube.com, ranked first as online video content property in October exceptionally with 164.8 million unique viewers.
  • 70.1 million viewers chose Facebook which ranked second
  • AOL, Inc. followed in number with 62.3 million
  • NDN  ranked #4 with 50.6 million
  • And VEVO #5 with 49.6 million.
  • Maker Studios Inc debuted in the ranking #10 with 30.5 million unique viewers.

49.1 billion video content views occurred thoughout October with :

  • Google Sites generating the highest number at 16.6 billion
  • followed by Facebook with 1.4 billion
  • and AOL, Inc. with 1.3 billion.

Google Sites had the highest average engagement among the top ten properties.

Top U.S. Online Video Content Properties Ranked by Unique Video Viewers / October 2013

 

Property

Total Unique Viewers (000)

Videos (000)*

Minutes per Viewer

Total Internet : Total Audience

188,976

49,080,851

1,330.1

Google Sites

164,819

16,595,857

506.5

Facebook

70,055

1,365,771

33.5

AOL, Inc.

62,273

1,276,425

79.5

NDN

50,555

603,047

86.9

VEVO

49,608

650,227

42.5

Amazon Sites

44,287

191,849

25.6

Yahoo Sites

42,334

357,063

69.5

Microsoft Sites

38,895

697,377

49.6

Vimeo

32,851

131,600

31.1

Maker Studios Inc.

30,475

517,104

62.7

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.Source: comScore Video Metrix .Content Videos Only (Ad Videos Not Included)

Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed/October 2013

 

Top 10 Video Ad Properties by Video Ads Viewed

More than 24.5 billion video ads were viewed in October by Americans, with:

  • AOL, Inc. sustaining the #1 position with 4 billion ad impressions.
  • Google Sites came in second with 3.6 billion ads
  • followed by BrightRoll Platform with 2.6 billion
  • LiveRail.com with 2.5 billion
  • TubeMogul Video Ad Platform with 2 billion.

9.2 billion minutes was the Time spent watching video ads, with :

  • AOL, Inc. conveying the highest duration of video ads at 1.8 billion minutes.

Video ads reached 56 percent of the total U.S. population an average of 141 times during the month, with :

  • Hulu delivering the highest frequency of video ads to its viewers with an average of 81.

 

Property

Video Ads (000)

Total Ad Minutes (MM)

Frequency (Ads per Viewer)

% Reach Total U.S. Population

Total Internet : Total Audience

24,489,895

9,200

141.2

56.0

AOL, Inc. (including Adap.tv)

4,008,110

1,838

25.9

49.8

Google Sites

3,588,124

371

31.2

37.1

BrightRoll Platform

2,609,688

1,253

15.5

54.3

LIVERAIL.COM

2,524,323

993

23.0

35.4

TubeMogul Video Ad Platform

2,028,732

592

21.1

31.0

SpotXchange Video Ad Marketplace

1,874,696

629

17.0

35.6

Specific Media

1,492,130

583

13.7

35.0

Hulu

1,415,577

571

80.7

5.7

Tremor Video

799,983

336

10.6

24.3

NDN

651,262

209

13.8

15.2

comScore Video Metrix .Content Videos Only (Ad Videos Not Included)
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.**Indicates video ad network
†Indicates video ad exchange/DSP/SSP
Source: comScore Video Metrix.Ad Videos Only (Content Videos Not Included)

 

Top YouTube Partner Channels Ranked by Unique Video Viewers/October 2013

Video music channel VEVO sustained the top position in the Top 10 Youtube parter channel ranking with 47.8 million viewers in October

  • Fullscreen rose #2 spot with 31.5 million unique viewers
  •  Maker Studios Inc. followed with 30.5 million
  • Warner Music came in #$ with 26.1 million
  • ZEFR #5 with 23.7 million.

Maker Studios Inc. proved the highest engagement (63 minutes per viewer), followed by VEVO (41 minutes per viewer).
VEVO achieved the greatest number of videos (621 million)

  • followed by Maker Studios Inc. (517 million)
  • Fullscreen (335 million).

 

Property

Total Unique Viewers (000)

Videos (000)

Minutes per Viewer

VEVO @ YouTube

47,832

620,949

41.4

Fullscreen @ YouTube

31,510

335,127

33.8

Maker Studios Inc. @ YouTube

30,475

517,003

62.7

Warner Music @ YouTube

26,128

157,738

17.8

ZEFR @ YouTube

23,678

117,079

13.1

The Orchard @ YouTube

22,125

90,037

10.8

Crackle Media @ YouTube

20,804

54,124

4.8

rumblefish @ YouTube

19,653

52,254

7.2

UMG @ YouTube

17,849

63,577

9.8

BroadbandTV @ YouTube

16,546

160,745

32.4

Source: comScore Video Metrix . Content Videos Only (Ad Videos Not Included)

What: comScore released data from its Video Metrix service regarding online video consumption in the U.S., in August 2013.
Why is it important: Online video is an ever-expanding market, particularly among Hispanic audiences in the United States.

Hispanic audiences represent one of the strongest market segments in the United States, and regarding online video consumption, there’s a noticeable preference towards the contents that can be found on Google Sites. All in all, according to comScore and its online video ranking for the U.S. market, 188.5 million Americans watched 46.7 billion online content videos in August, while the number of video ad views totaled 22.8 billion.

U.S. Hispanic Market

Regarding the U.S. Hispanic Market, Google Sites (primarily YouTube) are driving the largest percentage of consumption by a wide margin: 22,354 unique views and over 2 million videos, while Facebook, the second largest source of video consumption among Hispanic viewers, totalled 9,071 unique views and 162,118 videos watched during August. Yahoo Sites popularity dropped below Microsoft Sites:

U.S. Hispanic Market (August 2013)

Total Unique Viewers (000)

Videos (000)

Google Sites

22,354

2,779,630

Facebook

9,071

162,118

VEVO

7,774

113,970

AOL, Inc.

7,119

88,706

Microsoft Sites

6,459

83,931

Viacom Digital

6,160

79,845

Yahoo! Sites

4,667

34,109

NDN

4,033

36,271

Amazon Sites

3,669

16,418

Turner Digital

3,249

26,190

 Source: comScore

US General Market

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in August. 46.7 billion video content views occurred during the month, with Google Sites generating the highest number with 17.4 billion. Google Sites had the highest average engagement among the top ten properties, with 166,966 unique viewers that watched over 17 million videos during that single month, in contrast with AOL, which ranked 71,202 total unique views and 991,800 videos.

Top U.S. Online Video Content Properties Ranked by Unique Video Viewers

Total Unique Viewers (000)

Videos (000)

Minutes per Viewer

Total Internet : Total Audience

188,499

46,746,596

1,294.3

Google Sites

166,966

17,437,897

521.6

AOL, Inc.

71,202

991,800

56.8

Facebook

62,183

803,148

21.6

NDN

50,650

569,815

92.0

VEVO

49,371

609,833

42.3

Microsoft Sites

48,894

689,704

33.0

Yahoo! Sites

45,049

368,975

79.2

Viacom Digital

44,434

452,938

45.2

Amazon Sites

34,499

133,380

22.5

Collective Video

31,857

149,318

29.1

August 2013 – Total U.S. – Home and Work Locations. Content Videos Only (Ad Videos Not Included). Source: comScore Video Metrix

Video Ad Properties by Video Ads Viewed

Americans viewed nearly 22.8 billion video ads in August, with Google Sites ranking #1 with 3.2 billion ad impressions. Time spent watching video ads totaled 8.5 billion minutes, with BrightRoll Platform and Adap.tv delivering the highest duration of video ads at 1.1 billion minutes each. Video ads reached 56 percent of the total U.S. population an average of 132 times during the month.

Property

Video Ads (000)

Total Ad Minutes (MM)

Frequency (Ads per Viewer)

% Reach Total U.S. Population

Total Internet : Total Audience

22,755,256

8,518

132.3

55.6

Google Sites

3,171,612

301

28.5

35.9

ADAP.TV†

2,448,969

1,126

18.0

44.0

BrightRoll Platform**†

2,392,855

1,103

14.4

53.7

LIVERAIL.COM†

2,203,060

859

28.4

25.1

Specific Media**

1,665,541

645

13.0

41.2

SpotXchange Video Ad Marketplace†

1,249,149

467

14.4

28.1

Hulu

1,247,868

475

71.4

5.6

TubeMogul Video Ad Platform†

1,148,595

380

15.0

24.7

Tremor Video**

846,112

390

13.2

20.7

Videology†

751,183

291

9.8

24.8

August 2013 – Total U.S. – Home and Work Locations – Ad Videos Only (Content Videos Not Included) – Source: comScore Video Metrix – **Indicates video ad network   †Indicates video ad exchange/DSP/SSP

YouTube Partner Channels

Video music channel VEVO maintained the top position in the ranking with 47.8 million viewers. Among the top 10 YouTube partners, Machinima demonstrated the highest engagement (91 minutes per viewer). VEVO streamed the greatest number of videos (580 million), followed by Maker Studios Inc. (521 million).

Property

Total Unique Viewers (000)

Videos (000)

Minutes per Viewer

VEVO @ YouTube

47,764

580,437

40.8

Fullscreen @ YouTube

34,541

361,302

32.7

Maker Studios Inc. @ YouTube

29,573

521,066

65.1

Warner Music @ YouTube

26,921

159,047

19.2

ZEFR @ YouTube

24,893

126,822

13.8

The Orchard @ YouTube

21,197

87,548

12.1

Blizzard @ YouTube

18,261

43,062

4.1

rumblefish @ YouTube

17,784

44,429

7.0

Machinima @ YouTube

17,050

391,755

90.9

UMG @ YouTube

16,311

55,998

10.5

August 2013 – Total U.S. – Home and Work Locations – Content Videos Only (Ad Videos Not Included) – Source: comScore Video Metrix