Ya Sabe


Listas Locales, the company founded by Hispanic Yellow Page veteran Jeff Devin and who just named Jesus Machuca as its CEO, is one of the few companies, another one being Yasabe,  specifically catering to the needs of Hispanics in  local search.

Listas LocalesListas Locales just launched a new app and strengthened its teams in its Tampa headquarters as well as in its field operations in Arizona, California, Colorado, Florida, Georgia, Illinois, Nevada and New York and Texas. We talked with Jesus Machuca, CEO, Listas Locales,  about his company and the Hispanic Local Search Sector. One of the key questions when talking about local search is what can local search companies provide that Google doesn’t? According to Machuca, Listas Locales provides a true  “bridge” between general market advertisers and the ever-growing Hispanic communities.  “Technically, we also utilize a proprietary technology that allows our users and our businesses to search and be searched by proper, regional and slang Spanish terms, like tinto Colombiano , café Venezolano or  cortadito Cubano.   We consider this to be the ultimate advantage as we have multiple nationalized Spanish languages in the US.  We specialize in the Hispanic community and Hispanic is all we do.”

We utilize a proprietary technology that allows our users and our businesses to search and be searched by proper, regional and slang Spanish terms.

Machuca notes that Listas Locales’  data for business listings about local businesses in the major DMA’s  comes from multiple assets to ensure each listing is up to date and optimized.  “We utilized API’s from companies like Google (places) and Factual to ensure reliability and usability within our platforms.” Listas Locales currently has DMA local data  for most markets where Hispanic population is either prevalent or emerging.  We focus primarily where Hispanics live and markets that have a propensity of Hispanic growth.” That amounts to where 80% of the Hispanic consumers live. “We are a national brand with a hyper local audience,” Machuca asserts.

Listas Locales offers multiple advertising opportunities within its platforms.  “We provide optimized listings, display ads, email and mobile blasts, website builds and mobile applications, as well as a full digital agency that can handle the customers social media and reputation management.  Our pricing is extremely competitive within the industry, with packages as low as $45 per month.”

For national advertisers, Machuca claims, that Listas Locales  has the ability to reach every Hispanic in the U.S. that has either a mobile phone, a PR or a mobile tablet. ” We have the ability to optimize our packages, geo target our campaigns and include our national advertisers in our own grass-roots initiatives,” he concludes.

New App

appListas Locales just introduced a new app, free on iTunes and Google Play, that assists users in finding local businesses in their community and in their own language. The app is powered by AWS servers and has GPS capabilities to find local services, contact info, map directions and suggestion for similar businesses, all within the users’ location, whether at home or on the road.
The application proprietary search algorithms are not limited to basic Spanish. Users can find nearby businesses using proper, informal and slang Spanish from many Hispanic countries like  “tinto Colombiano” “café Venezolano” or “cortadito Cubano.” By using “Mi Listas” option, users can save their search history and add favorite categories for a personal and unique experience. They can also review local businesses for other users to see.

Beyonce SuperbowlTaco Bell’s ‘Viva Young’ spot that aired during the second quarter of the game was the most popular commercial of the  Superbowl night, according to a poll conducted by YaSabe.com. Second place with the Hispanic demographic went to Doritos and its first quarter ‘Goat 4 Sale’ spot. Taco Bell’s winning spot was the only commercial of the night that featured Spanish language content.

For the overall U.S. market, according to  USA Today’s Ad Meter, the  Anheuser-Busch ad won the first position as the most popular commercial of the night. The spot chronicled the relationship between a trainer and the horse he raised. Anheuser Busch was followed by P&G’s Tide and RAM in USA Today’s Ad Meter.

26% of Hispanics cared more about the Commercials than the Game

YaSabe’s polling suggests that 48% of Hispanic adults in the US tuned in to watch this year’s Super Bowl, and 26% of those indicated that they cared more about the commercials than the game itself – so the advertisers did make an impression on Hispanic consumers. But Taco Bell showed that it is possible to use Spanish language content to make special connections with Hispanic consumers, who after all are the fastest growing consumer demographic in the United States.

[youtube http://www.youtube.com/watch?v=KvxZcULxfKw]