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Xavier Mantilla

How Social Advertising is Becoming Huge in LatAm

Paid Social or Social Advertising is becoming a key media type for marketers to use to engage Latin American audiences. An in-depth feature about the high rate the Paid Social market is growing and why. The new Entrants into the sector and the wide array of Social Ad Types, and more…

Kraft Heinz Company: Synergies for Hispanic Marketing

A nice brand mix and media clout, for sure. But will accounts go back for another round of reviews? Two food giants are merging to form The Kraft Heinz Company. The merger likely means brand expansion into Latin America, tighter screws on media agencies, and account reviews.

NYC Advertising week: When it comes to mobile start with Multicultural

Xavier Mantilla, Stacey Abreu, Isabel Rafferty, Marla Skiko, Scott Kellstedt, Xavier Mantilla, Stacey Abreu established during a panel held a the MobileMediaSummit during NYC’s Advertising Week. The panel was moderated by Jon Suarez-Davis – VP, Global Media & Digital Strategy, Kellogg Company.

What Facebook’s new Mobile Ad Network means for the Hispanic market

Facebook launched the Facebook Audience Network, a mobile advertising network that provides the ability to target users across the applications they use while targeting them based on the information they have shared with Facebook. The new product will allow brands to advertise on third-party apps using Facebook’s detailed targeting data.