Posts Tagged ‘Xavier Mantilla’

Xavier Mantilla

Changing Places LatAm: Sandra Valencia, Gravity4/Jorge Rodriguez/Xavier Mantilla…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. ::: Multiplica – Sandra Valencia ::: Gravity4 – Jorge Hernan Rodriguez, Xavier Mantilla  :::  Axis Communications – Francisco Ramirez ::: Santiago Martinez – McCann Spain ::: John Korman – BBDO Argentina ::: Havas Worldwide – Matt Howell, Toygar Bazarkaya ::: Click here for previous Latam Changing Places editions Multiplica […]


Xavier Mantilla to lead Gravity4’s LatAm Expansion

WHAT: Xavier Mantilla has been appointed as General Manager of Gravity4 in Latin America. He will lead the operation out of Sao Paulo, Brazil. Until recently Mantilla worked as SVP at UM in New York.Gravity4  last week acquired display ad retargeter Triggit and is on an acquisition spree to fulfill its vision to become the World’s […]


Changing Places LatAm: Xavier Mantilla, Roberto Lago, Gabriel Vázquez, Petra Malenicka…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.  ::: Xavier Mantilla – IPG MediaBrands :::  Roberto Lago – Publicitas ::: Gabriel Vázquez – J. Walter Thompson ::: CNN International – Petra Malenicka  ::: Unilever – Jay Altschuler  :::  British Airways (BA) – Sara Dunham ::: Yahoo – Prashant Fuloria ::: Rafael Carranza- MSN Latino at Microsoft ::: Xavier Mantilla has left IPG MediaBrands. […]


Changing Places: Xavier Mantilla, Alex Sanchez, Oscar Castro,Claudia L. Mercado,Jose Andres Martinez…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. Xavier Mantilla has been appointed as SVP Multicultural Media at UM Worldwide in New York. Mantilla will manage Multicultural clients across IPG Media Brands agencies (UM, J3, Initiative, BPN etc) to reach multicultural segments through a Total […]


A Big Opportunity to Level the Playing Field

What: There’s an opportunity for online video to drive Hispanic media, as, on average, Hispanics watch more online videos compared to the U.S. consumer. Cisco forecasts that by 2016 two-thirds of mobile traffic will be video viewing, and approximately 70% of advertising spending targeting Hispanics is spent in television. Why it matters: There’s such high […]


MORE FROM PORTADA

Consumer Insights Roundup: FMCG Up 2.6% From Previous Year, 98% of US Internet Users Agree: Shipping Impacts Brand Loyalty…

Consumer Insights Roundup: FMCG Up 2.6% From Previous Year, 98% of US Internet Users Agree: Shipping Impacts Brand Loyalty…

A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.