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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Coca-Cola

Following a pan-regional pitch, Coca-Cola has selected Starcom, a Publicis Media agency, to continue to  manage their business in Colombia, Ecuador and Venezuela while expanding  the relationship in nine additional markets including Costa Rica, Panama,  Guatemala and Dominican Republic. As part of this new partnership, Starcom will continue to ensure excellence in media planning and buying  while transforming and accelerating Coca-Cola’s business growth  regionally.  Starcom will service the business through a data-driven model as well as  other customized tools for the brand and market. There will be a regional  hub in Colombia dedicated to centralizing all planning, integration and  digital transformation. In addition, each local market will have a team that  specializes in data, analytics and digital transformation. This expansion will continue to strengthen a global relationship that has existed for almost 25 years.

 

  • Wyndham

The Wyndham hotel chain is planning to open eight new properties in Mexico next year including one under its most luxurious brand. Alejandro Moreno, the company’s general manager for Latin America and the Caribbean, said Wyndham is expanding in Mexico because the country is a rising power in tourism and the sector is expected to continue to grow in the coming years.With the eight new properties, the number of Wyndham hotels in Mexico will increase from 52 to 60.The most-hyped upcoming opening is that of a Wyndham Grand Hotel in Mexico City.The Mexico City Wyndham Grand will become the company’s 11th brand with a presence in the country.

 

 

  • PepsiCo Latin America

As consumers in Latin America increasingly demand more nutritious food options, PepsiCo has continued to expand its portfolio to meet the evolving preferences of consumers towards more nutritious options.To satisfy these changing consumer preferences, PepsiCo has embarked on an ambitious expansion of its Latin American portfolio of more nutritious foods and beverages through brands like Tropicana, Naked, Kero Coco and Quaker, with the aim of reducing the amount of artificial ingredients and other additives, such as sugars, saturated fats, sodium and calories, in its products.To help meet these goals, PepsiCo has invested in research and development (R&D) centers in key countries in the region.These hubs are responsible not only for driving innovation for the company in Latin America, but also contributing to research and development projects that accelerate innovation for PepsiCo in other parts of the world.PepsiCo Latin America has also invested in its “Nutrition for the Future” platform, a hub of programs focused on increasing access to nutritious food and beverages, education for healthy lifestyles and balanced nutrition, and support for agro-economic self-sufficiency.PepsiCo has already reached 20,000 people in Argentina, Colombia, Chile, the Dominican Republic, Guatemala, Mexico, Uruguay, and Venezuela, with these programs, and expects to reach another 10,000 by 2020.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Azul/ Copa Airlines

Azul Brazilian Airlines and Copa Airlines have announced a broad cooperation agreement that will connect the two largest route networks in Latin and South America. As part of this agreement, customers can conveniently connect to Azul’s unrivaled domestic network when flying Copa into and out of Brazil. This agreement means that Copa customers can now potentially access all of Azul’s 101 domestic destinations in Brazil, including 52 destinations not served by any other airline. In the near future, Azul will also place its code on Copa flights into and out of its Panama city hub, allowing Azul’s domestic customers to take advantage of the broadest network in Latin America.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

 

  • CrowdStrike

CrowdStrike® Inc., cloud-delivered next-generation endpoint protection, announced the launch of its operations in Latin America to expand regional sales, marketing, and partner and business development support. The company is rapidly growing its customer base across the region, attracting new customers in sectors such as retail, telecommunications and manufacturing.The opening of CrowdStrike’s new office in Mexico City will accelerate its go-to-market strategy in the region and expand opportunities for new business development and partnerships. This strategic expansion comes on the heels of the company’s global growth of 2,665 percent over the past three years and an impressive customer portfolio of Fortune 1000 companies, government agencies, and small and medium-sized (SMB) organizations.In addition to opening a new office in Mexico City and appointing Carlos Gonzalez, CrowdStrike is also expanding its in-region sales, channel, and marketing teams. CrowdStrike will be exhibiting at Infosecurity Mexico at booth 420 from April 25 — April 27, 2017.

  • Michelin

The Argentine headquarters of Michelin, a French tire company, has chosen media agency Quiroga Medios for media planning and buying. Nicolás Salzamendi, accounts director of the agency, will be responsible for this new client.

 

 

 

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Copa Airlines & Turkish Airlines

Copa Airlines, subsidiary of Copa Holdings, S.A., and Turkish Airlines, both members of Star Alliance, signed a Codeshare Agreement which will offer passengers more flight options with seamless connections through Copa’s Hub of the Americas, in Panama City, and Turkish’s seamless gateway to Europe through the company’s Hub, in Istanbul, Turkey.The strategic Hub of the Americas of Copa Airlines, in Panama City, will allow passengers coming from Istanbul fast and efficiently connect to 74 destinations in America and the Caribbean, including the most important cities of the region. Also with this codeshare agreement, the Latin American passengers traveling with Turkish Airlines through its uniquely positioned hub, Istanbul, that bridges the East and the West, will have more entry options to Europe also Africa, Asia/ Far East and Middle East. This agreement, which complements and expands the route networks of both airlines as well as the connectivity between the continents, will also improve and promote bilateral opportunities for tourism and commercial developments between two countries.

 

 

  • Wyndham

Wyndham Opens Two Wyndham Grand Hotels in Paraguay and Uruguay.With the debut of its upper-upscale Wyndham Grand brand in Asunción, Paraguay, and Montevideo, Uruguay, 10 of the company’s 18 brands operate in 11 countries across the continent.Situated in the centers of these two capital cities, the newly constructed Esplendor Asunción – A Wyndham Grand Hotel and Esplendor Montevideo – A Wyndham Grand Hotel offer business and leisure travelers the signature Wyndham Grand experience.

 

 

  • IHG

InterContinental Hotels Group (IHG) announces the signing of a new-build Holiday Inn hotel in Lima, the capital of Peru. The 19-story, 200-room property will be owned by Grucaba SAC and managed by IHG. The hotel will be situated on Avenida Ricardo Palma in the Miraflores District, an affluent residential area south of downtown Lima known for its upscale dining and shopping.It is scheduled for a Q3 2019 opening.IHG has nearly 1,250 Holiday Inn hotels worldwide, 29 of which are located throughout Latin America. IHG has hotels in nearly 100 countries, with 225 hotels and more than 38,000 rooms throughout Mexico, Latin America and the Caribbean.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

 

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