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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • Gaucho Group Holdings, Inc.

Gaucho Group Holdings, Inc., a company with a collection of luxury assets, real estate holdings and premium wines in Argentina,  announced that they have reached an agreement with Compass Real Estate, in conjunction with Argentine Real Estate firm Ginevra Sotheby’s International Realty, to market and sell home sites at Algodon Wine Estates, a 4,138 acre luxury real estate development with over 400 estate lots for sale in San Rafael, Mendoza, Argentina. In addition to this, Algodon Wine Estates intends to leverage Ginevra Sotheby’s International Realty brand and network with more than 18,000 sales associates located in 825 offices in 61 countries and territories worldwide, while utilizing the local expertise of the GNV Group to form Ginevra Sotheby’s International Realty. Ginevra Sotheby’s International Realty is a leading luxury real estate firm in Buenos Aires, Argentina with listings in the most prestigious neighborhoods in the city of Buenos Aires and the rest of the country. Through Ginevra Sotheby’s International Realty’s website (ginevrasir.com), and Compass, Algodon Wine Estates’ listings will be marketed online at sothebysrealty.com to a global clientele.

 

 

  • Wyndham Hotels & Resorts

Wyndham Hotels & Resorts, one of the world’s largest hotel franchising company with approximately 9,200 hotels across more than 80 countries, announced the arrival of its Trademark Collection® by Wyndham soft-brand to Latin America and the Caribbean with the addition of the Costa Blu Beach Resort in Belize.The resort is owned by Sandy Point Group and will be managed by Wyndham Hotels & Resorts, making it the company’s 26th managed property in the region.With more than 100 hotels globally, Trademark Collection by Wyndham is a soft-branded, independently-minded collection of upper-midscale and above properties.

 

  • Heineken

Dutch brewing company Heineken has entered Ecuador by buying a majority stake in the local brand Biela from mainly local investors for an undisclosed amount.The Belgian-based brewer AB InBev relaunched Biela in 2014 and “has established its place in the Ecuadorian beer market,” Heineken said in a press release.Heineken will also sell its own brands in Ecuador and eventually brew Heineken beer at Biela’s facility in Guayaquil.E cuadorians drink 6m hectoliters of beer per year, or roughly 39 liters per person, lower than other countries in South America, Heineken said.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Viva Air

Viva Air, the Latin American group of carriers owned by a founder of Ryanair, has plans for a third airline in the region plus an initial public offering, to cash in on strong demand for discount air travel. The company aims to sell shares in New York within two years, Viva’s biggest shareholder, Declan Ryan, said in an interview. The shares could also be listed on another exchange, such as Colombia’s.Low cost carriers are disrupting the transport industry across Latin America by luring travelers away from long bus journeys while forcing older airlines to cut prices. Viva has become the third-biggest carrier in Colombia, where it started seven years ago, and the number two operator in Peru where Viva Air Peru started operations in 2017.The company is considering Ecuador or Central America as the base for the third airline

 

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

 

 

  • Heineken USA

Heineken USA has appointed Canvas Worldwide as its media Agency of record following a review. The appointment will be effective as of January 1, 2019.In 2012, the brand consolidated its´media business with Publicis Groupe’s Starcom Mediavest. Publicis will continue overseeing Heineken’s creative brand globally. Heineken USA’s brand roster include Heineken lager, Dos Equis, Tecate and Strongbow cider. Heineken ad spending reached US$476 million in U.S. last year,  according to Ad Age Datacenter’s 200 Leading National Advertisers report. Felix Palau and Gustavo Guerra from Heineken are part of Portada´s Council System. 

 

 

  • Curacao

Curacao, one of the largest Hispanic-centric retailer on the West Coast serving diverse communities in Los Angeles, Las Vegas, Tucson and Phoenix, continues supporting and strengthening its ties to millions of Latino families and millennials across the nation by offering a sneak peek of its unparalleled Black Friday’s deals in the U.S. market, which include further discounting all competitors Black Friday Deals with their exclusive Price Beat Guarantee. During its Ultra Super Mega Black Friday Weekend Sale Curacao will offer customers the hottest products at the lowest prices. Unlike any other store, Curacao will guarantee inventory stock on all advertised door buster promotions and will offer on-demand, same day delivery service that includes installation and set-up for a fee lower than competitors, extended easy returns by 1/15/19, and free shipping with a minimum online purchase.As part of its continued efforts and demonstrated commitment to the Hispanic community, Curacao will also donate a percentage of all Black Friday sales to the Curacao Foundation —a nonprofit organization founded in 2002 by retailer Curacao.

 

  • Mahou  

Mahou San Miguel, a 100% Spanish-owned family-run company and Spain’s leading brewing company, is sharing its hometown heritage with beer lovers from the USA through its new campaign, “This is Madrid”. When you travel to a new city, you delve into its customs, its gastronomy, its people, and very often, its beer. When in Madrid, that beer will surely be Mahou, produced in the heart of Spain since 1890. With a series of short videos, Mahou Cinco Estrellas unveils the keys to living like a local in Madrid through its beer: including simple tricks for proper pronunciation of the language, dishes that must be sampled, must see sights and of course, how to enjoy a delicious Mahou.  The campaign will feature eight pieces of content over three months across the brand’s digital platforms, alongside various promotions for international consumers to experience Mahou’s true Madrid.In addition, travellers passing through Madrid will also be able to share their photos with the hashtag #ThisIsMadrid.

 

2018/2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

 

  • Deutsch Family Wine & Spirits

The Deutsch Family Wine & Spirits has expanded its relationship with Brooklyn-based agency The BAM Connection, Mediapost has reported. The agency will now be responsible for Redemption Rye Whiskey, Joseph Carr Wines, Barone Fini and Layer Cake Wines brands in addition to its continued AOR duties for Yellow Tail.  The scope of work on the account includes strategy, creative, digital, social media, videos, print, in-store, experiential, OOH, and trade.

 

 

 

  • La Quinta by Wyndham

Wyndham Hotels & Resorts, one of the world’s largest hotel franchisor with more than 9,000 hotels and 20 iconic brands, bolstered its leading network of midscale offerings in the third quarter of 2018 and strengthened the presence of its La Quinta by Wyndham brand with the opening of seven hotels across the U.S. The latest La Quinta additions in South Jordan and Kanab, Utah; Opelika and Tuscaloosa, Ala.; Aberdeen, Md.; Duncanville, Texas; and Columbus, Miss., bring the brand’s growing U.S. footprint to nearly 900 hotels. Six of the seven are newly built destinations.La Quinta’s roster of openings in its first full quarter since being acquired by Wyndham earlier this year demonstrates the Company’s steadfast commitment to expanding its newest flag in key markets, largely through new construction. Wyndham’s May 2018 acquisition of La Quinta strengthened the Company’s position as a midscale lodging leader with approximately 37 percent of branded rooms in the segment in the U.S.

 

2018/2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.