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WPP

WPP to acquire Crystal Semantics

24/7, WPP Digital’s marketing technology subsidiary, has announced that it will acquire advertising solutions provider Crystal Semantics.

Specialist mobile apps developer Bottle Rocket is acquired by WPP

Bottle Rocket, whose clients are National Geographic and ABC News and NBCUniversal among others, has taken in $17m profits for its 2013 fiscal year. This company produces apps for iPhone, Android and iPad devices and has around 170 people actively working. Although it will become part of WPP portfolio, the company will keep its brand.

Sales Leads: Honda, SABIC, Monsanto, WPP

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into Latin America and/or targeting Latin American consumers