WPP’S global programmatic media and technology platform Xaxis has acquired Triad Retail Media, a leading digital retail media specialist in the US.Triad Retail Media recently launched a Hispanic owned ad network.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
Sir Martin Sorrell, CEO of WPP, participated in a live cast out of New York City, with the Audience of the Festival of Media Latin America which took place in Miami last week. “Perhaps one of the most blunt statements of the British entrepreneur and agency maven occured when he said that “LatAm has not fulfilled the estimated potential but neither have most of the other regions.”
What: WPP’s Hill+Knowlton Strategies has acquired Ideal, a Brazilian public relations, advertising, digital and content firm. Why it matters: Ideal will now be known as Ideal H+K Strategies, and will
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
What: WPP’s Xaxis has launched a pay-for-performance media model called Light Reaction. Why it matters: As performance marketing currently assumes about 10% of Xaxis’ more than
What: Global holding WPP has acquired mobile ad platform and campaign management firm Medialets as a wholly owned subsidiary for an undisclosed sum.As part of the agreement, WPP’s holdings
WPP’s stake in comScore no cause for concern among media agencies, who applaud the potential of the partnership. The recent partnership between Kantar Media and comScore could provide synergies in measurement and expand international scope. A look at how this new piece adds to the expanding puzzle in the Digital Media Measurement Ecosystem.
Reston-based company ComScore, whose measures of Web, mobile and other digital consumer behavior are often used to track how ad campaigns perform, has announced a strategic alliance with WPP‘s data investment management division, Kantar to boost the companies’ cross-platform audience and ad measurement capabilities outside of the U.S.
Reston-based company ComScore, whose measures of web, mobile and other digital consumer behavior are used to track how ad campaigns perform, has announced a strategic alliance with WPP‘s data investment management division, Kantar to boost the companies’ cross-platform audience and ad measurement capabilities outside of the U.S.
Lots of news on the Sports Marketing side with yesterday’s Super Bowl match ads, NBC Universo launching, WPP betting big on Sports Marketing Firm Sports Capital and beinSports taking U.S. ad sales in-house.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
WPP‘s wholly-owned companies, GroupM, the global media investment management company and Kantar Media, its media research and analytics business, have partnered with Rentrak, the US-based film and television measurement company. The partnerships are designed to deliver new services in television measurement and consumer insights to clients in the United States.
WPP’s GroupM has acquired a 49% stake in independent media services agency Haworth Marketing + Media, according to Mediapost. Terms were not disclosed.
WPP ‘s wholly-owned operating company JWT , the global marketing communications agency, has acquired a majority stake of Mídia 123 Serviços de Publicidade Via Internet Ltda. (“Blinks“), a leading search engine marketing agency in Brazil strengthening its digital media market share.
Advertising and marketing agency Grey Group has wrapped up an agreement to acquire a majority stake in Circus Peru S.A., the largest independent advertising agency in Peru, for an undisclosed sum. Grey Group belongs to holding global communications services company WPP.
WPP’s GroupM to acquire majority stake in Vocanic
WPP’s GroupM to acquire majority stake in Vocanic
24/7, WPP digital’s marketing technology subsidiary, has announced that it will acquire advertising solutions provider Crystal Semantics.