Posts Tagged ‘WPP’

WPP

WPP Buys Stake in Digital Content Producer 88rising, Strengthens Multicultural Bet

WPP has made an startegic investment in 88rising, Inc. (“88rising”), a US-based producer of digital content catering to the Asian millennial market.The investment completes WPP’s other multicultural investment in companies such as Woven Digital, which creates content for the millennial male market in the US, and Mitú, the digital media company focused on developing content for Latino youth in the US and worldwide.


WPP Buys Zubi Advertising — finally :-)

WPP’s GTB has acquired hispanic-focused advertising agency Zubi Advertising Services, Inc in the U.S.
Zubi is headquartered in Coral Gables, Florida with offices in Los Angeles and Detroit and its’ client roster includes Ford Motor Company, J.P. Morgan Chase Bank, N.A., and Dunkin’ Donuts.


Xaxis Acquires Triad Retail Media

WPP’S global programmatic media and technology platform Xaxis has acquired Triad Retail Media, a leading digital retail media specialist in the US.Triad Retail Media recently launched a Hispanic owned ad network.


Sir Martin Sorrell: “LatAm has not Fulfilled its Potential but Neither have Most of the Other Regions.”

Sir Martin Sorrell, CEO of WPP, participated in a live cast out of New York City, with the Audience of the Festival of Media Latin America which took place in Miami last week. “Perhaps one of the most blunt statements of the British entrepreneur and agency maven occured when he said that “LatAm has not fulfilled the estimated potential but neither have most of the other regions.”


Hill+Knowlton Strategies Acquires Ideal in Brazil

What: WPP’s Hill+Knowlton Strategies has acquired Ideal, a Brazilian public relations, advertising, digital and content firm. Why it matters: Ideal will now be known as Ideal H+K Strategies, and will integrate 170 professionals in Brazil, more than doubling the size of Hill+Knowlton’s Latin American operation. The deal underlines how important Brazil has become to global Agencies (Only last week Accenture […]


Sales Leads LatAm: Hilton Garden Inn, Choya, WPP…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt […]


Xaxis Launches Outcomes based unit Light Reaction

What: WPP’s Xaxis has launched a pay-for-performance media model called Light Reaction. Why it matters: As performance marketing currently assumes about 10% of Xaxis’ more than US$700 million business, the new business is expected to outmatch its other revenue streams. WPP’s Xaxis has launched a pay-for-performance media model called Light Reaction.The new mobile-first performance advertising business will be […]


Global holding WPP Acquires Mobile Ad Platform Medialets

What: Global holding WPP has acquired mobile ad platform and campaign management firm Medialets as a wholly owned subsidiary for an undisclosed sum.As part of the agreement, WPP’s holdings clients will be able to use Medialets’ tech. However, Medialets will continue to run independently, with plans to expand internationally. Why it matters: WPP owns media buying conglomerate GroupM. Observers say […]


Do Agencies Like the ComScore-Kantar Partnership?

WPP’s stake in comScore no cause for concern among media agencies, who applaud the potential of the partnership. The recent partnership between Kantar Media and comScore could provide synergies in measurement and expand international scope. A look at how this new piece adds to the expanding puzzle in the Digital Media Measurement Ecosystem.


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