Posts Tagged ‘WPP’

WPP

Ford to Reexamine its Relationship with WPP

Ford & WPP’s global partnership is being reviewed and may be extended for 2018. However, a final decision have not been made yet.Ford is WPP’s biggest global client for both creative and media services. In February, WPP acquired US hispanic shop  Zubi Advertising to handle Ford multicultural account.


WPP Buys Stake in Digital Content Producer 88rising, Strengthens Multicultural Bet

WPP has made an startegic investment in 88rising, Inc. (“88rising”), a US-based producer of digital content catering to the Asian millennial market.The investment completes WPP’s other multicultural investment in companies such as Woven Digital, which creates content for the millennial male market in the US, and Mitú, the digital media company focused on developing content for Latino youth in the US and worldwide.


WPP Buys Zubi Advertising — finally :-)

WPP’s GTB has acquired hispanic-focused advertising agency Zubi Advertising Services, Inc in the U.S.
Zubi is headquartered in Coral Gables, Florida with offices in Los Angeles and Detroit and its’ client roster includes Ford Motor Company, J.P. Morgan Chase Bank, N.A., and Dunkin’ Donuts.


Sir Martin Sorrell: “LatAm has not Fulfilled its Potential but Neither have Most of the Other Regions.”

Sir Martin Sorrell, CEO of WPP, participated in a live cast out of New York City, with the Audience of the Festival of Media Latin America which took place in Miami last week. “Perhaps one of the most blunt statements of the British entrepreneur and agency maven occured when he said that “LatAm has not fulfilled the estimated potential but neither have most of the other regions.”


Hill+Knowlton Strategies Acquires Ideal in Brazil

What: WPP’s Hill+Knowlton Strategies has acquired Ideal, a Brazilian public relations, advertising, digital and content firm. Why it matters: Ideal will now be known as Ideal H+K Strategies, and will integrate 170 professionals in Brazil, more than doubling the size of Hill+Knowlton’s Latin American operation. The deal underlines how important Brazil has become to global Agencies (Only last week Accenture […]


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A summary of the most relevant consumer insight research in the US, US Hispanic and Latin American markets.


Block Chain Poised to Revolutionize Brands’ Connections with Customers

Block Chain Poised to Revolutionize Brands’ Connections with Customers

Customers can protect their personal data and monetize it, entering into a one-on-one relationship with brands through a technology called "smart contracts". Smart contracts allow users to enter into data sharing agreements with brands that are “securely stored on the block chain along with the detailed terms and conditions,”


Deloitte: Back to School is the Second Biggest Shopping Season, Touches 1 in 4 US Households

Deloitte: Back to School is the Second Biggest Shopping Season, Touches 1 in 4 US Households

According to a survey conducted by Deloitte, 50% of all school-related spend in 2018 will be made during the back-to-school season, which will involve 29 million households and about 54 million children.

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