Posts Tagged ‘WPP’

WPP

Ford to Reexamine its Relationship with WPP

Ford & WPP’s global partnership is being reviewed and may be extended for 2018. However, a final decision have not been made yet.Ford is WPP’s biggest global client for both creative and media services. In February, WPP acquired US hispanic shop  Zubi Advertising to handle Ford multicultural account.


WPP Buys Stake in Digital Content Producer 88rising, Strengthens Multicultural Bet

WPP has made an startegic investment in 88rising, Inc. (“88rising”), a US-based producer of digital content catering to the Asian millennial market.The investment completes WPP’s other multicultural investment in companies such as Woven Digital, which creates content for the millennial male market in the US, and Mitú, the digital media company focused on developing content for Latino youth in the US and worldwide.


WPP Buys Zubi Advertising — finally :-)

WPP’s GTB has acquired hispanic-focused advertising agency Zubi Advertising Services, Inc in the U.S.
Zubi is headquartered in Coral Gables, Florida with offices in Los Angeles and Detroit and its’ client roster includes Ford Motor Company, J.P. Morgan Chase Bank, N.A., and Dunkin’ Donuts.


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.