WPP

WPP Buys Stake in Digital Content Producer 88rising, Strengthens Multicultural Bet

WPP has made an startegic investment in 88rising, Inc. (“88rising”), a US-based producer of digital content catering to the Asian millennial market.The investment completes WPP’s other multicultural investment in companies such as Woven Digital, which creates content for the millennial male market in the US, and Mitú, the digital media company focused on developing content for Latino youth in the US and worldwide.

WPP Buys Zubi Advertising — finally :-)

WPP’s GTB has acquired hispanic-focused advertising agency Zubi Advertising Services, Inc in the U.S.
Zubi is headquartered in Coral Gables, Florida with offices in Los Angeles and Detroit and its’ client roster includes Ford Motor Company, J.P. Morgan Chase Bank, N.A., and Dunkin’ Donuts.

Xaxis Acquires Triad Retail Media

WPP’S global programmatic media and technology platform Xaxis has acquired Triad Retail Media, a leading digital retail media specialist in the US.Triad Retail Media recently launched a Hispanic owned ad network.

Hill+Knowlton Strategies Acquires Ideal in Brazil

What: WPP’s Hill+Knowlton Strategies has acquired Ideal, a Brazilian public relations, advertising, digital and content firm. Why it matters: Ideal will now be known as Ideal H+K Strategies, and will

JWT Brazil acquires majority stake in digital agency Blinks

WPP ‘s wholly-owned operating company JWT , the global marketing communications agency, has acquired a majority stake of Mídia 123 Serviços de Publicidade Via Internet Ltda. (“Blinks“), a leading search engine marketing agency in Brazil strengthening its digital media market share.