Posts Tagged ‘World Cup’

World Cup

Colombia-Argentina Set for September in Greater New York

Argentina and Colombia will battle in East Rutherford, N.J., on Sept. 11 as part of a series of international soccer matches in the U.S. this summer into the fall. These events can follow on the heels of the excitement of World Cup competition, albeit seven or more time zones away and without the U.S. represented, and successful United 2026 bid to boost the sport for fans and marketers here moving forward.


United 2026 Wins FIFA World Cup Bid: What They’re Saying

The joint bid by the U.S., Canada and Mexico won the right to host 2026 FIFA World Cup, via voting results announced on Wednesday morning in Russia as World Cup kicks off this week. Especially with the U.S. and Canada not qualifying for this year’s event, this vote was critical to the future of soccer in North America. Dignitaries worldwide had plenty to say about the result.


5 Things You Need to Know About World Cup Marketing: Canvas, UM, Horizon Weigh In

With the FIFA World Cup 2018 about to start, Portada touched base with members of the Agency Star Committee to find out how to make the best of the media opportunity. Interviewees: UM’s David Queamante, Horizon’s Karina Dobarro, and Canvas Worldwide’s Cynthia Dickson. Russia 2018 is not just a sports competition; for brands and agencies worldwide, every soccer match is an opportunity to target audiences through an important passion point.


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GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

Do digital advertising standards and policies need to change in the light of fake news, transparency and ad fraud issues? Hear from the executive responsible for digital trading and implementation across all of GroupM’s agencies about what needs to be done so that brands demands are 100% met.


Mar-Tech Roundup: Alexa, Cortana virtual assistants team up to battle Apple, Google

Mar-Tech Roundup: Alexa, Cortana virtual assistants team up to battle Apple, Google

A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.


Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Although women are increasingly more visible in the industry, there’s still a long path to go towards women achieving their full potentials and pushing their untapped capabilities to the maximum, especially for Hispanic and African-American women, who feel their barriers are even higher.