Posts Tagged ‘Wired’

Wired

Nokia Does Not Tap an Agency but a Mag (Wired) for Content Marketing Campaign

What: WIRED and Nokia have launched #maketechhuman, a year-long initiative that examines technology’s impact on our future. The multimillion dollar deal which includes a new website (WIRED.com/maketechhuman),  print ads and events is, at the core, a content marketing project. The initiative has kicked off with a Reddit Ask Me Anything hosted by world wide web inventor Sir Tim Berners-Lee. It […]


CNET’s new Print Magazine, not in Spanish for now

CNET, which began life as a digital consumer portal of news, information and reviews largely generated from tech magazines that are barely still available in print, is now a print magazine. The publisher, which is now a part of CBS’ CBS Interactive division, has unveiled plans to launch a new quarterly print Cnet Magazine with a Nov. 3 premiere issue cover date, hitting newsstands in the U.S. and Canada now.


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Macy’s Improves Online Ranking in December Despite Disappointing Comparable Store Sales

Macy’s Improves Online Ranking in December Despite Disappointing Comparable Store Sales

We looked at the top 15 online retail sites visited by shoppers in the U.S. in December of 2018 and how they scored in numbers of visitors.



Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.