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What: WIRED and Nokia have launched #maketechhuman, a year-long initiative that examines technology’s impact on our future. The multimillion dollar deal which includes a new website (WIRED.com/maketechhuman),  print ads and events is, at the core, a content marketing project. The initiative has kicked off with a Reddit Ask Me Anything hosted by world wide web inventor Sir Tim Berners-Lee. It will run through November 2015.
Why it matters: Brands are increasingly going directly to media properties, sometimes bypassing the agencies, to do Content Marketing projects, where they leverage owned, paid and earned media.

descargaWIRED and Nokia, the technology supplier not the mobile phones unit which was sold to Microsoft, have launched #maketechhuman, a new initiative created to start a conversation about technology, its role in society, and whether it truly serves humanity. The goal of the initiative is to identify opportunities and challenges created by technology, and then shape the future in a positive direction through conversation, awareness, and content.

The initiative, which runs through November 2015, kicked-off with a Reddit Ask Me Anything (AMA) hosted by Sir Tim Berners-Lee, the inventor of the World Wide Web. The AMA, intended to give a passionate social community the once-in-a-lifetime chance to speak with a luminary in the WIRED world.

Wired’s Editor in Chief Scott Dadich was the keynote speaker at last year’s Portada LatAm Summit (read an interview with Dadich).

Also , WIRED and Nokia are launching a content hub-a first-of-its-kind narrative on WIRED.com. Throughout the duration of the initiative, the hub will serve as place for users to share their enthusiasm and concerns about technology. Based on user feedback, topics will be determined and content will be created. Videos, short web posts, and long form articles will be published regularly by WIRED’s Brand Lab, comprised of industry luminaries, experts, and notable writers.

Later in the fall, WIRED and Nokia will hold the first-ever maketechhuman Summit-an event that will highlight the innovative solutions for the important issues uncovered throughout the initiative. The program will wrap with a documentary recapping the key learnings.

“Although technology has ushered in an extremely exciting era of unprecedented productivity, convenience, collaboration, and creativity, it’s also shaken up our security, our privacy, and our jobs in many ways. As the role of technology continues to expand our lives, we feel it’s time to start a conversation to ensure that technology serves humanity and not the other way around,” says Barry French, Head of Marketing and Corporate Affairs, Nokia. “Nokia turns 150 years old in May of this year. Our aim is to expand the human possibilities of the connected world and, true to that vision, we look forward to the future with a desire to talk about both the challenges and the extraordinary potential of our technological path ahead.”

“We are very excited to launch this important and timely conversation with Nokia,” said Kim Kelleher, publisher and chief revenue officer. “WIRED has always been optimistic about the future of technology.”

People can begin submitting topics for consideration at WIRED.com/maketechhuman or via social media with the hashtag #maketechhuman.

Join us at PORTADA Mexico!

What: CNET, an online-first source of consumer technology news and reviews, will launch a new  print magazine that will be distributed through newsstands across the U.S. and Canada.The magazine,which will carry articles of its own rather than recycling content from cnet.com., has a cover price of US US$5.99.The arrival of CNET in print could begin a trend to go back to traditional forms. A Spanish-language magazine is not in the plans for now.
Why it matters:With this move CNET joins a small but growing list of digitally native publications that have plunged their toes in print like Pitchfork (that launched The Pitchfork Review) or Politico (that launched a free bimonthly magazine).

descargaCNET, which began life as a digital consumer portal of news, information and reviews largely generated from tech magazines that are barely still available in print, is now a print magazine. The publisher, which is now a part of CBS’ CBS Interactive division, has unveiled plans to launch a new quarterly print Cnet Magazine with a Nov. 3 premiere issue cover date, hitting newsstands in the U.S. and Canada now.

CNET Magazine has secured prominent placements with the country’s lead newsstand sellers, including Barnes & Noble, Hudson News, Walmart, Target and Costco, among many other retailers. The quarterly magazine’s premiere issue, which runs 128 pages and is dated winter 2014, features the rapper and actor LL Cool J on the cover and has a cover price of US $5.99.

CNET will print about 200,000 copies of the inaugural issue of the magazine, which will carry articles of its own rather than recycling content from cnet.com. The magazine is anchored around four main sections: You, Your Home, Your Ride and Your Work. Every section offers CNET’s accessible, eclectic and knowledgeable take on technology.Among the first issue’s articles are “The Ultimate Tech Gift Guide,” “Driving Reinvented: The 2014 Tesla Model S” and “Should You Wait for the Apple Watch — or Not?” Sources at CNET en español told Portada that there are currently no plans to produce a Spanish-language CNET magazine.

The issue includes ads from well-known brands in categories that include automobiles, electronics, packaged goods and technology; among them are AT&T, Ford, Gillette, GMC, Hewlett-Packard, HTC, Intel, Lenovo, LG, Porsche, Roku, Salesforce.com, Samsung, TiVo and Toyota. Saatchi & Saatchi was the Publicis Groupe agency that created the full-page ad in the premiere CNET issue from Toyota, for the 2015 Camry.

According to Lindsey Turrentine, editor-in-chief of CNET Reviews, the magazine “It’s complementary to what’s online,” as it gives readers things they can’t get online, such as bright photography, long form articles and a 24-page gift guide.

Digital-first magazines

With this move CNET joins a small but growing list of digitally native publications that have plunged their toes in print like Pitchfork (that launched The Pitchfork Review ) or Politico (that launched a free bimonthly magazine).
However, in general it is completely the opposite.These days, most publications are moving from print to web. The transition from print to digital has clearly hastened. Companies like International Data Group (IDG) (which this year shuttered Macworld Magazine) and Wired, are nowadays digital-first magazines.
Wired magazine, which started as a print only publication, now has approximately 50% of its revenue coming from digital sources.

With this move CNET joins a small but growing list of digitally native publications that have plunged their toes in print.

“The future for this brand is multiplatform. We know the audience wants to experience CNET in multiple ways. This is a project we talked about for a number of years, and it got momentum in 2013, the best year in the history of CNET,” said Jim Lanzone, president and chief executive of CNET parent company CBS Interactive.

“Cnet Magazine will extend the Cnet brand and leverage the print medium to showcase Cnet’s renowned reviews, storytelling, amazing photography and access to the people making a difference in the tech world,” stated Mark Larkin, Senior Vice President and General Manager of Cnet.

scott.dadich.feature-285x178Scott Dadich, Editor-in-Chief of Wired magazine, began his presentation with an interesting question: What is design?

“We can’t think of design as images alone,” Dadich stated, posing the question:  “How does the evolution of design affect technological development?” In his view, “connectivity is opportunity.”

Design, Dadich argued, affects the daily relations between people, including how we relate to each other through technology.

“Design, and its relation to technology, become invisible but are present in all our daily activities.”

For Dadich, a good design is not something that needs to keep changing; if it’s good, it’s good, and lasts for years. As an example, he cited the IBM logo. “Good design is also seen in the details.”

The panel ended with questions from the audience, in particular: How does Wired produce content about technological innovations?

“We go around a lot, we watch, we get a grasp of trends, and we also pay a lot of attention to conversations about technology on Facebook,” Dadich said.

The 7th Annual Portada Latam Advertising and Media Summit will take place on June 4 and 5 2015 in Miami

scott.dadich.feature-285x178Scott Dadich, Editor-in-Chief of Wired magazine, began his presentation with an interesting question: What is design?

“We can’t think of design as images alone,” Dadich stated, posing the question:  “How does the evolution of design affect technological development?” In his view, “connectivity is opportunity.”

Design, Dadich argued, affects the daily relations between people, including how we relate to each other through technology.

“Design, and its relation to technology, become invisible but are present in all our daily activities.”

For Dadich, a good design is not something that needs to keep changing; if it’s good, it’s good, and lasts for years. As an example, he cited the IBM logo. “Good design is also seen in the details.”

The panel ended with questions from the audience, in particular: How does Wired produce content about technological innovations?

“We go around a lot, we watch, we get a grasp of trends, and we also pay a lot of attention to conversations about technology on Facebook,” Dadich said.

We are kicking it up a notch to an even higher level at next week’s #Portadalat, the 6th Annual Edition of the Portada Latam Summit in Miami tomorrowTuesday June 3 and Wednesday June 4 and the Latin Online Video Forum which takes place on June 3 in the morning. Wired’s Editor in Chief Scott Dadich and Univision’s “El Presidente” star sports caster Fernando Fiore are  adding star power to a high quality program (DOWNLOAD IT HERE) studded with key brand marketing (latest addition is Denisse Guerra, Regional Marketing Director Latin America ESTÉE LAUDER), agency and media players. If you did not get your tickets yet, register at the special online promotional rate!

Scott DadichTo provide #Portadalat attendees first-hand insights and trends from the tech and media industries on the U.S. West Coast. Wired’s Editor-in-Chief Scott Dadich is flying in from San Francisco. Dadich’s keynote presentation will explore “what Design means to Technology”. Specifically, Dadich will introduce design as an essential framework for understanding why personal tech exists in its current form and what it might look like in the near term and beyond. According to Dadich, Design is a key force in shaping how we consume and understand technology. Dadich will provide real world examples of tech products and talk about what that means for media professionals and consumers. Key Trends to watch including Bluetooth Smart, Ultra-HDTV, Console War VIII, Biometrics, Quantified Cars and more.

Design as an essential framework for understanding why personal tech exists in its current form and what it might look like in the near term and beyond.

The biggest show in the world explained by “El Presidente”

Fernando Fiore
Fernando Fiore, Anchor  of Univision’s Republica Deportiva and Emmy® Award Winner

Only eight  days before the ‘brazuka’ starts rolling at the Soccer World Cup in Brazil, attendees will  be able to hear from Emmy Award Winner and soccer insider “presidente” of La Republica Deportiva (Univision) Fernando Fiore’s  about what he expects to happen on the soccer field. Who is going to win? Brazil, Spain, Germany, Argentina, Italy? Or is there going to be a surprise.

Fiore, who is also a soccer-marketing expert, will also share how he expects  the Soccer Marketing discipline to be impacted by the upcoming World Cup.

Other Key Players participating at #Portadalat include:

    • Josh Chasin, Chief Research Officer, Comscore
    • Annika Blockstrand, Regional Media Director,Mondelēz International
    • Carlos Espindola, eHub Manager Latin America, 3M
    • Felix Palau, Brand VP Global MKT Américas,  Heineken
    • Andrea Isaac, Head of Strategy, Havas Media International
    • Diego Fernandez-Martin, SVP/Managing Director, Starcom
    • Juan David Pinzon, president, Ariadna
    • Mark Larkin, General Manager, CNET
    • Mario Garello, Regional Marketing and Advertising Manager, Despegar
    • Ana Margarita Ramirez Zapata,Digital Marketing and Sales Manager, Americas, Melia Hotels International
    • Ricardo Rivera Alaniz, Director of Marketing, Volaris
    • Artie Bulgrin, SVP Global Research+Analytics, ESPN
    • Rebecca Drucker, CEO, Piccolo Artists
    • Luis Ortuzar, Regional Marketing Director, LVMH…and dozens more!

We are going to celebrate innovation and creativity in Latin Media and Marketing in a big way on June 3-4 in Miami. That is why we are very pleased to announce that Scott Dadich, Editor-in-Chief of the iconic Wired  digital and print magazine, will be the keynote speaker at Portada’s 2014 Latam Summit.

Scott Dadich, Editor-in-Chief, Wired
Scott Dadich, Editor-in-Chief, Wired

“We are thrilled to have Wired’s Scott Dadich keynoting the Summit”, says Marcos Baer, publisher of Portada. “Attendees from all over the U.S. and Latin America will profit from Dadich’s views on how emerging technologies will impact marketing, culture and politics in decades to come. What a great way to unite the very best of U.S. Tech and Media with hundreds of U.S. Hispanic and Latin American marketing and media executives that will gather at our events in early June in Miami!”, Baer adds.

The 2014 edition of the Latam Summit will take place in Miami’s InterContinental Hotel on June 3-4, 2014. It will be preceded by the Latin Online  Video Forum, which can be  attended separately or in combination with the Latam Summit. Register at early bird price here!

SPECIAL FREE HOTEL NIGHTS OFFER! Attend the Online Video Forum and the Latam Summit for US$ 699 and get 2 FREE HOTEL NIGHTS*!
* For nights of June 2nd and June 3rd, 2014. (Limited Time Offer).

The announcement about Scott Dadich’s participation is the first of many exciting news about the crafting of a very powerful agenda and innovative activities at the Portada events in Miami and during the weeks leading up to them.

About Scott Dadich, Editor-in-Chief-Wired

Scott Dadich was named Editor-in-Chief of Wired in November of 2012. Wired is the first word  on how ideas and innovation are changing the world. Each month in the magazine and every day online, Wired editors deliver a glimpse into the future of business, culture, innovation, and science. AdWeek named Wired to its 2011 Hot List and made Wired its first-ever “Magazine of the Decade” in 2010.   Prior to being named Editor-in-Chief of Wired, Dadich served as Vice President, Editorial Platforms & Design for Condé Nast. In this role, he oversaw the creative efforts to bring Condé Nast’s storied brand portfolio to emerging digital channels. From 2006-2010, Dadich was the award-winning creative director of Wired, where he initiated and led the development of Wired groundbreaking iPad app, which was introduced in May 2010, one month after the introduction of the revolutionary device. Building upon that success, Dadich and his team have led all of the company’s brands into monthly tablet publication across multiple digital platforms. Collectively, Dadich’s work has been recognized with 8 National Magazine Awards, including three General Excellence Ellies (Texas Monthly, 2003; Wired, 2007 & 2009).

 

We are going to celebrate innovation and creativity in Latin Media and Marketing in a big way on June 3-4 in Miami. That is why we are very pleased to announce that Scott Dadich, Editor-in-Chief of the iconic Wired digital and print magazine, will be the keynote speaker at Portada’s 2014 Latam Summit.

Scott Dadich, Editor-in-Chief, Wired
Scott Dadich, Editor-in-Chief, Wired

“We are thrilled to have Wired’s Scott Dadich keynoting the Summit,” says Marcos Baer, publisher of Portada. “Attendees from all over the U.S. and Latin America will profit from Dadich’s views on how emerging technologies will impact marketing, culture and politics in decades to come. What a great way to unite the very best of U.S. Tech and Media with hundreds of U.S. Hispanic and Latin American marketing and media executives that will gather at our events in early June in Miami!” Baer adds.

The 2014 edition of the Latam Summit will take place in Miami’s InterContinental Hotel on June 3-4, 2014. It will be preceded by the Latin Online  Video Forum, which can be attended separately or in combination with the Latam Summit. Register at early bird price here!

SPECIAL FREE HOTEL NIGHTS OFFER! Attend the Online Video Forum and the Latam Summit for US$ 699 and get 2 FREE HOTEL NIGHTS!*
* For nights of June 2nd and June 3rd, 2014. (Limited Time Offer).

The announcement about Scott Dadich’s participation is the first of many exciting news about the crafting of a very powerful agenda and innovative activities at the Portada events in Miami and during the weeks leading up to them.

About Scott Dadich, Editor-in-Chief-Wired

Scott Dadich was named Editor-in-Chief of Wired in November of 2012. Wired is the first word on how ideas and innovation are changing the world. Each month in the magazine and every day online, Wired editors deliver a glimpse into the future of business, culture, innovation, and science. AdWeek named Wired to its 2011 Hot List and made Wired its first-ever “Magazine of the Decade” in 2010. Prior to being named Editor-in-Chief of Wired, Dadich served as Vice President, Editorial Platforms & Design for Condé Nast. In this role, he oversaw the creative efforts to bring Condé Nast’s storied brand portfolio to emerging digital channels. From 2006-2010, Dadich was the award-winning creative director of Wired, where he initiated and led the development of Wired groundbreaking iPad app, which was introduced in May 2010, one month after the introduction of the revolutionary device. Building upon that success, Dadich and his team have led all of the company’s brands into monthly tablet publication across multiple digital platforms. Collectively, Dadich’s work has been recognized with 8 National Magazine Awards, including three General Excellence Ellies (Texas Monthly, 2003; Wired, 2007 & 2009).

 

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