A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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Chobani Greek Yogurt has launched its product in Mexico and brought on BodenPR to help develop its PR strategy in the market. Chobani has been in Mexico for over a month, but the brand’s official media launch takes place in mid-September. Mexico is the first major country to receive product exported from Chobani in the U.S. Chobani’s decision to launch in Mexico is in line with its strategy to move into markets that represent opportunities for the company but also fit a consumer need. The Mexico launch begins with Chobani’s Greek and Flip yogurt products, which can be purchased in 33 cities nationwide, including Mexico City, Guadalajara, and Monterrey. Nine retail chain stores will carry the products, including Comercial Mexicana, Costco, City Club, Fresko, HEB, La Comer, Soriana, Superama, and Walmart.
WeWork, a global platform that groups professional and creative community in 12 countries around the world, is opening its doors in Mexico City. Headquartered in New York and founded in 2010, WeWork is a physical and digital platform that provides collaborative workspaces, an inspiring community and services that add value to its growing network of members, ranging from entrepreneurs, startups and small businesses to large companies ranked in the Fortune 500 list. WeWork is an international network because by which members not only have access to their offices in Mexico City, but connect to a global community that promotes a new way of working in more than 112 locations in 30 cities, and the possibility of interacting with more than 65,000 members worldwide through its mobile app. WeWork expects to receive 650 members representing 200 companies.
Viceroy Hotel Group (VHG) unveiled initial plans for Viceroy Buenos Aires, expected to open in 2019. Viceroy Hotel Group has been selected by Gnvgroup to brand and manage the first and only hotel planned for Madero Harbour, the largest and most exclusive mixed-use development in Buenos Aires. Viceroy Buenos Aires’ 125 hotel rooms and 30 residences will be designed by the esteemed architect Carlos Ott and will anchor the upscale urban planned community, poised to be the most highly sought-after place to work, play and be entertained in the Puerto Madero district.The announcement of Viceroy Buenos Aires furthers VHG’s commitment to expansion into Latin America, the hottest and fastest growing market sector for hospitality. In fact, VHG just announced its arrival in Panama; the upcoming Viceroy Bocas del Toro Panama will be the first in the region to feature luxury overwater villas. VHG anticipates solid growth in this market and will remain one to watch.
The Body Shop International announces that it will open for trading in Chile starting August 2016. Chile is The Body Shop’s 66th global market and follows the expansion of Brazil in 2014. With a population of 17.8 million (UN Data), Chile is a stable and prosperous region of South America.The first store will open in Santiago, Plaza Egaña Mall; the most sustainable mall in Chile. It will offer The Body Shop’s global iconic products such as Shea body butter and the Vitamin E range, as well as new favourites like Oils of Life facial oil and Drops of Youth. The Body Shop has had strong connections to Latin America for many years, with nine of its Community Trade suppliers located in the region.
The countdown to Cuba is officially underway at United Airlines after the U.S. Department of Transportation (DOT) awarded the company final approval to launch service to Havana from two of its hubs this fall. Beginning Nov. 29, United will start daily nonstop flights to the Cuban capital from New York/Newark and Saturday nonstop service from Houston with both services subject to government approval. Customers can begin booking flights to Havana via united.com today.Since the DOT announced its preliminary Havana route awards in July, United has been working closely with the Cuban government to prepare for the start of its operation into José Martí International Airport. United’s services to Havana will mark the company’s 13th new international route launched in 2016. Since March, United has started nonstop service between the U.S. and Auckland, New Zealand; Tel Aviv, Israel; Xi’an, China; Singapore; Hangzhou, China;Athens, Greece; Barcelona, Spain; Providenciales, Turks and Caicos; Nassau, Bahamas, and Lisbon, Portugal.
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INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting Latin American consumers:
–New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
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Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
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