Dentsu Aegis Network chief executive Jerry Buhlmann is to step down on 31 December after 9 years on the role. He will be succeeded by Tim Andree, executive chairman at DAN who is also an executive vice president of parent Dentsu and a member of its board of directors. Buhlmann will continue as a special advisor.
Starbucks has laid off an undisclosed number of senior executives since September. CEO Kevin Johnson said that the layoffs, which represent about 5% of Starbucks’s corporate workforce, were the result of shifting strategies. These included the removal of seven executives, including Pam Greer, SVP of global strategy, insights and analytics; and Aimee Johnson, SVP of customer relationship management. Meanwhile, five recent additions made to the leadership page included Emily Chang, listed as SVP of U.S. marketing. Chang had previously been CMO of Starbucks China since June 2017.
Telemundo 47 has added Rosarina Bretón and Eliecer Marte to its news reporting team. The hires were announced after the station dropped two other reporters. A spokesperson confirmed Fernando Gómez and Nadia Torres are no longer with the company.
Evelyn Adames is now Senior Sales Director at SABIO mobile. She previously filled the role of National Digital Account Director, Multicultural, at Mundo Hispanico.
DDB worldwide CEO Wendy Clark has stepped down from the Time’s Up Advertising steering committee, but remains a member of the group.
Luisa Fairborne is now Chief Revenue Officer at TuVisionCanal.com.
Group Nine Media has hired Jeff Siegel as its senior vice president of distribution. Siegel’s previous role was head of syndication for Verizon’s defunct streaming service Go90.
Airbnb has promoted Geoff Seeley to the role of global marketing director and appointed Musa Tariq as head of marketing for experiences. Seely previously held the role of media director and Tariq was most recently chief brand officer at Ford.
Ryan Linder has been promoted to executive vice president, CMO by MDC Partners. Linder joined MDC Partners in early 2013 and previously served as CMO for the U.S.
Vertical3 Media has launched Vertical3 Travel, a boutique agency dedicated to boost growth of the Miami Hospitality and Travel Business. Vertical3 Travel will be led by Juan José Núñez, founder & CEO of Vertical3 Media.
Jeff Nasi has been appointed senior vice president of marketing and sales by MotoAmerica. Prior to this, Nasi held the role of director of marketing for 4 Wheel Parts.
DDB worldwide CEO Wendy Clark will step down from the 10-woman Time’s Up steering committee. DDB Co-CCO Lisa Topol will take Wendy Clark’s place on the committee.
Tremor Video DSP just announced the appointment of Edward Shannon as the company’s new head of client success in an effort to further their commitment to client success and customer relationships.
Jason Riveiro has been appointed CMO of the National Association of Hispanic Real Estate Professionals (NAHREP) based in Columbus, Ohio. “As the first ever, Chief Marketing Officer for the organization, I will be leading all marketing efforts for NAHREP and its over 20,000 members. A strong focus will be placed on updating our digital properties and working toward providing content that speaks to Hispanics around economic empowerment and homeownership.” Riveiro will work until the end of this week as Multicultural Marketing Manager at Big Lots. At Big Lots, no replacement for Riverio has been annnounced so far. Brandi Ply, Director of Marketing Strategy at Big Lots, will be managing multicultural marketing until the company finds a replacement for Riveiro. NAHREP is based in San Diego, CA.
Alejandro Gomez, a former director of Mexican sports daily Record based in Mexico City, is in charge of both the U.S. Hispanic and the Mexican Edition of As. The newsdesk for the just launched U.S. Hispanic edition of As is located in Miami. It has 7 reporters, including sports journalist Daniel Hidalgo, who recently relocated from Spain.
Miami based C-Com Group, Inc. founder Luis Gonzalez and Miami based MGSCOMM founder Manuel Machado (photo) will Co-Chair the new growth strategy for the C-Com Group, HispanicAd reports.
Coke Veteran Wendy Clark debuts as Omnicom Group’s DDB agency new North American chief. She was tapped back in November. Her last agency post was at Omnicom’s GSD&M as director of client services from 2001 to 2004. She spent four years at AT&T (as an Interbrand client of Chuck Brymer, DDB Worldwide’s current CEO), before moving to Coca-Cola in 2008. Most recently, she served as the beverage giant’s president of sparkling brands and strategic marketing for North America.
The New Hampshire Liquor Commission has a new director of marketing, merchandising and warehousing.Nicole Brassard Jordan, a 27-year commission employee, previously served as a wine marketing specialist for the organization.She joined the commission in 1988 as a retail store clerk before being promoted to manage two of the commission’s liquor and wine outlet locations, in Bedford and Hooksett. Beginning in 1999, Jordan served as wine merchandising specialist for three years before she became wine marketing specialist.
For prior Changing Places editions, click here. Sara Timmins has joined Eclipse Marketing Services, Inc. as Director of Sales and Strategic Partnerships. She reports to Laurie Silverman, VP Strategic Partnerships & National Accounts. Sara will be responsible for cultivating client relationships and assuring they are provided with the insights, strategy, marketing partnerships and campaigns needed to maximize their growth and revenue. Sara comes to Eclipse from RLTV in Baltimore, Maryland, where she rose to become Director of Distribution.
Univision Communications Inc. (UCI), has named Dominic Fails senior vice president of Local Media Sales, effective immediately. He will report to UCI’s Chief Local Media Officer, John Eck.Fails most recently served as vice president and director of sales for Univision’s local media stations in Chicago. Before joining UCI, he served as vice president of corporate sales at Journal Broadcast Group. He holds an MBA from the McCombs School of Business at the University of Texas at Austin and a Bachelor of Arts from Coe College.
Estrella TV announced that Cathy Lewis Edgerton has joined the top-rated Spanish language television network as senior vice president of distribution and affiliate sales. Reporting to the Chief Operating Officer, Winter Horton, Cathy comes to Estrella TV from Viacom Media Networks where she was responsible for the distribution deals for a portfolio of networks including MTV, Vh1, Nickelodeon and Comedy Central. In her role at Estrella TV, Cathy is responsible for helping to attain and exceed the channel’s distribution goals by maximizing existing client partnerships and forging new ones.
Flavio Morales has been named Executive Vice President at Endemol Shine Latino, U.S. Initiatives.A longtime Telemundo programming executive, Morales will develop unscripted, scripted and digital content aimed at the U.S. Hispanic/English-speaking marketplace. Morales is based in Los Angeles and will work closely with the Endemol Shine Latino team in Miami. Most recently Morales was EVP at BIG VIDA Entertainment.Previously, he was a top programming executive at NBCUniversal¹s Telemundo¹s cable network mun2 (now NBCUniverso.
Wendy Clark has been named chief executive officer and president of DDB Worldwide‘s North American operations.Clark will join DDB in January from Coca-Cola North America, where she has been president of the beverage giant’s sparkling brands and strategic marketing. She has held several senior marketing positions since joining Coke in 2008. At DDB, Clark succeeds Mark O’Brien, who will move to executive vice president at Omnicom Group, the agency’s parent firm.
Humberto Duran has been named VP of news operations and production management at Telemundo. He was previously executive producer at CCTV America and prior to that was executive producer at NTN24. He also served as an executive producer at CNN en Español.
AHAA: The Voice of Hispanic Marketing announced Linda Lane Gonzalez, president of Viva partnership, as its new Board Chair. She succeeds Aldo Quevedo, who has completed his term. Gonzalez will lead the Board of Directors to deliver on the organization’s strategic plan that increases AHAA’s advocacy and thought leadership to underscore the pivotal role of Hispanic agencies in today’s marketplace.
In addition, AHAA announced that Maria Lopez-Knowles, CMO at Entravision, Isaac Mizrahi, SVP/Managing Director at Alma, and Isabella Sanchez, VP of Media Integration at Zubi Advertising have joined the Board of Directors each for a two-year term.
Entravision’s Chief Marketing Officer Maria Lopez-Knowles is an accomplished industry leader. Prior to Entravision, she served at Pulpo Media as Chief Marketing Officer, GlobalHue Latino as President, and founded MRM Worldwide’s (McCann Worldgroup) practice targeting the über-acculturated Hispanic both online and above-the-line, with a keen focus on brand influencers. Lopez-Knowles has worked on accounts such as Microsoft, Visa, HR Block, Verizon, MasterCard, Subway, General Electric, Diageo, and Avery Dennison (Office Products).
Isaac Mizrahi is a marketing master and economist who has spent more than 20 years honing his award-winning skills on behalf of international brands such as Coca-Cola, Bellsouth International, Sprint-Nextel and British American Tobacco in Latin America and the U.S. Since 2009, Mizrahi has held the position of SVP/Managing Director at Alma leading the agency’s business and operations
As Zubi Advertising’s Vice President of Media Integration, Isabella Sanchez oversees all integrated media for American Airlines, Dunkin’ Donuts, Ford Motor Company, Ford California Dealer Associations, JP Morgan Chase, and Lincoln Motor Company. With a career spanning more than 20 years, she has held leadership positions at Tapestry, a division of Starcom MediaVest Group, and The Bravo Group, a division of WPP. In 2003, Sanchez was honored by AHAA and HispanicAd.com as the “Media Planning Executive of the Year.”
Starcom MediaVest Group, a division of Publicis Groupe , has announced the appointment of Kim Kadlec to the newly created role of President, GNC Americas and the promotion of Jodie Stranger to the also newly created role of President, GNC EMEA. SMG’s Global Network Client (GNC) practice creates a seamless global organization for its clients that operate in multiple markets, providing brand growth and innovation. As GNC Presidents, Kadlec and Stranger will ensure leadership, strategy, top to top connections and greater consistency throughout their regions. Kadlec and Stranger will partner with market CEOs and global account leaders to drive GNC initiatives.
Kadlec will be based in SMG’s New York City office and report to Laura Desmond, SMG’s Global CEO. Kadlec joins SMG from AOL, where she was Global Head of Strategic Partnerships. Prior to AOL, Kadlec was Worldwide Vice President, Global Marketing Group at Johnson & Johnson.
Stranger will continue to be based in London and report to John Sheehy, President, Global Operations.A veteran of the media business with over 20 years of experience, Stranger was most recently Executive Director of Global Network Client Operations for SMG’s EMEA region. She joined SMG from Aegis, where she served as the New Business and Marketing Director, Vizeum EMEA. Prior to this position, Stranger was the Vice President of Aegis Media Global Clients.
Norberto Noriega is Y&R Peru new creative director. Noriega will handle Cristal beer account. He has worked for agencies such as Mayo, Draft FCB, JWT, DDB and TBWA. He also served as creative director at agency Causa Peru.
Wendy Clark will return to her position at Coca-Cola on April 6, after a three-month license. When that license was announced, Coca-Cola said Clark would return on March 31.
Mathias Harbek and Yago Fandiño are J. Walter Thompson new creative directors . Before joining the agency, Harbek and Fandiño were part of DraftFCB, TBWA and Don, where they worked for brands such as Personal, FiberTel, DirecTV, ICBC, Mini Cooper , Nissan, Medicus and Adidas, among others.
Cristina Omura has been promoted to FCB Brazil media director. In this new position, she will report to Alexandre Ugadin, vice president of media. She will lead a team of 15 professionals and its main objective will be to renovate digital and offline media offer. Omura worked for various agencies like Borghierh / Lowe, Giovanni + Draft FCB, J Walter Thompson and F / Nazca.
Marketing to Millennials was a key issue discussed by major brand marketers during the Annual Multicultural & Diversity Conference organized by the Association of National Advertisers in Miami. Perhaps the general sentiment was best expressed when Wendy Clark SVP, Global Sparkling Brand Center at The Coca-Cola Company said “you can’t understand Milennials unless you understand Multicultural Millennials”.
Millennials consumption is dramatically changing the way National Advertisers market themselves. Coca Cola’s Wendy Clark noted that “digital natives are changing the world.” As examples of how important the new digital native generation is, she said that 63% of Facebook’s audience checks in more than once a day into the social network. 1,000 selfies are being taken every second and there are 4 billion dailiy queries on Google.
If you can’t say it with a hashtag it is not concise enough.
Concise and in Context
Clark emphasized that in order to communicate effectively with the digital native Millennial, it is crucial to be concise and communicate in context: ” If you cant say what you intend to say in a hashtag it is not concise enough. It does not matter how good your content is if you don’t do it in context,” Clark concluded.