We are excited to announce that Sara Toussaint, Vice President, Sponsorships at Wells Fargo is joining the Portada Sports Marketing Board, one of the six units of Portada’s Council System.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
Wells Fargo’s campaign featuring Landon Donovan supporting Team Mexico in the World Cup has gained some attention amid some “controversy” regarding the spots. Marketers can use the window of Mexico’s success and popularity with an American figure who can transcend cultures and casual fans to draw needed awareness here.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
How well are multicultural agencies faring in meeting the increased demand for campaigns shaped by diversity and the inclusion of a wider audience?
Hello Friends in Hollywood and California! We are looking forward to see you for Portada’s Multicultural Influencer Forum at Digital Hollywood in the Ritz Carlton, Marina del Rey,CA on October 21. We are excited about the fact that key executives from Sony Music, Wells Fargo, Taco Bell, Sprint, StarcomMediaVest, Horizon Media and Acento Advertising will be part of the speaker roster.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
Slippery brands get entertaining, enticing Hispanic consumers to pay attention. Havas Goes Faux for DishLATINO To excite Hispanic consumers about subscribing to DishLATINO, Havas tapped
What: Wells Fargo has shifted its Media and Digital Business after a review that started in February and has not yet been finalized. OMD will pick up
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
Wells Fargo recently partnered with Telemundo for the 360 “Conversemos de tus Finanzas” Campaign. Mariela Ure, SVP Hispanic segment strategy lead for Enterprise Marketing, talked to Portada about the effort as well as about other Wells Fargo initiatives in the sports marketing realm.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
Social Media and its integration with digital and off-line marketing continues to be one of the main opportunities and challenges for marketers. In fact, Social Media Marketing is changing the way major brands advertise. Portada talked to the CMO’s of Chrysler and Wells Fargo and asked them how they go about it.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
Ford is launching ‘Mustang Countdown,’ an online video series to throw the spotlight on the legendary sports car and the culture that has formed around it all across the globe.
Wells Fargo announced the sponsorship of the Mexican National Team for the team’s annual U.S. Tour, beginning with yesterday’s game against Ivory Coast at MetLife