WPP and Waze have announced a collaboration that will make it easier for retail brands to run campaigns on Waze.
Posts Tagged ‘waze’
Waze opened its first office in Latin America a few weeks ago, with a team of eight led by Luis Ita, country manager for Mexico.
Google has acquired Waze. Terms of the deal have not been disclosed. Waze is a social traffic and navigation app that is based on a large community of tens of millions of drivers around the world sharing real-time road info and more to everyone else’s benefit. Waze has near 50 million users and in 2012 […]
Facebook is very interested in acquiring mobile app Waze. According to several Israeli media reports, executives of both companies have held meetings. It is estimated that the value of the deal will be between 800 million and one billion dollars. Apple has previously expressed interest in Waze. Six months ago it tried to buy Waze for 4oo million plus incentives […]
Traffic and navigation app Waze will be working with digital marketing company Internet Media Services (IMS) in Latin America. IMS will handle marketing of the app’s platform in the region. Waze’s advertising formats are based on location and include maps with pins and banners for brands. “Waze is one of the most important and innovative […]