PARTNER MESSAGE: 5.35 Billion Mobile Rich Media Impressions Were Wasted in Q1 2015 – Sizmek’s 2015 Mobile Index Report
It is no surprise to anyone that opportunities for mobile advertising continue to grow. Sixty percent of the global population is expected to use the internet via a mobile phone in 2015, totaling nearly 2 billion users. What is surprising is that despite these numbers, many advertisers remain technologicallyunprepared for mobile advertising inventory.