CHANGING PLACES: Sebastián Yoffe, Steve Guillén, Christine Villanueva…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
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People change positions, get promoted or move to other companies. Portada is here to tell you about it.
According to Zenith’s Online Video Forecast, viewers will spend an average of 47.4 minutes a day watching videos online this year, up from 39.6 minutes in 2016. This is partly driven by a 35% increase in viewing on mobile devices, a total of 28.8 minutes a day. How The Story Room, Walton Isaacson, Havas and the community tackle the opportunity.
Miami-based music production company Animal Music has opened a studio in Los Angeles, California to meet an increasing demand for Multicultural talent.
In Europe Toyota announced a plan to create a more customer-centric business model by moving its creative, digital, content and media business from Publicis Groupe to WPP-backed The&Partnership. If Toyota were to make changes in the U.S., where it spent US $1.4 billion in advertising in 2015, what agencies and decision makers would be impacted? Let’s take a look.
Much must change in order for agencies to truly embrace the alternatives to “juggernauts” Facebook and YouTube.
Portada speaks to Walton Isaacson’s Rochelle Newman-Carrasco about the importance of social advertising to multicultural campaigns.
There’s no question that multicultural targeting has become a priority for every brand.We spoke to Martin Cerrí, the group creative director at advertising agency Walton Isaacson about their new Hispanic-targeted campaign for Lexus’s RX Crossover, “Intense.”
Walton Isaacson , an independently held, minority owned, full-service advertising and marketing agency, has bolstered its strong multicultural client offerings with the addition of Alice Rivera as Vice president, Hispanic Marketing.