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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • Gaucho Group Holdings, Inc.

Gaucho Group Holdings, Inc., a company with a collection of luxury assets, real estate holdings and premium wines in Argentina,  announced that they have reached an agreement with Compass Real Estate, in conjunction with Argentine Real Estate firm Ginevra Sotheby’s International Realty, to market and sell home sites at Algodon Wine Estates, a 4,138 acre luxury real estate development with over 400 estate lots for sale in San Rafael, Mendoza, Argentina. In addition to this, Algodon Wine Estates intends to leverage Ginevra Sotheby’s International Realty brand and network with more than 18,000 sales associates located in 825 offices in 61 countries and territories worldwide, while utilizing the local expertise of the GNV Group to form Ginevra Sotheby’s International Realty. Ginevra Sotheby’s International Realty is a leading luxury real estate firm in Buenos Aires, Argentina with listings in the most prestigious neighborhoods in the city of Buenos Aires and the rest of the country. Through Ginevra Sotheby’s International Realty’s website (ginevrasir.com), and Compass, Algodon Wine Estates’ listings will be marketed online at sothebysrealty.com to a global clientele.

 

 

  • Wyndham Hotels & Resorts

Wyndham Hotels & Resorts, one of the world’s largest hotel franchising company with approximately 9,200 hotels across more than 80 countries, announced the arrival of its Trademark Collection® by Wyndham soft-brand to Latin America and the Caribbean with the addition of the Costa Blu Beach Resort in Belize.The resort is owned by Sandy Point Group and will be managed by Wyndham Hotels & Resorts, making it the company’s 26th managed property in the region.With more than 100 hotels globally, Trademark Collection by Wyndham is a soft-branded, independently-minded collection of upper-midscale and above properties.

 

  • Heineken

Dutch brewing company Heineken has entered Ecuador by buying a majority stake in the local brand Biela from mainly local investors for an undisclosed amount.The Belgian-based brewer AB InBev relaunched Biela in 2014 and “has established its place in the Ecuadorian beer market,” Heineken said in a press release.Heineken will also sell its own brands in Ecuador and eventually brew Heineken beer at Biela’s facility in Guayaquil.E cuadorians drink 6m hectoliters of beer per year, or roughly 39 liters per person, lower than other countries in South America, Heineken said.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Viva Air

Viva Air, the Latin American group of carriers owned by a founder of Ryanair, has plans for a third airline in the region plus an initial public offering, to cash in on strong demand for discount air travel. The company aims to sell shares in New York within two years, Viva’s biggest shareholder, Declan Ryan, said in an interview. The shares could also be listed on another exchange, such as Colombia’s.Low cost carriers are disrupting the transport industry across Latin America by luring travelers away from long bus journeys while forcing older airlines to cut prices. Viva has become the third-biggest carrier in Colombia, where it started seven years ago, and the number two operator in Peru where Viva Air Peru started operations in 2017.The company is considering Ecuador or Central America as the base for the third airline

 

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • Avon & Rappi

The international arm of Avon, Avon Products, Inc. continues to go after a millennial customer by partnering with on-demand delivery service Rappi. Currently, Avon is testing a pilot program of 150 products in the physical storefronts of 11 select top representatives, located in 11 different regions of greater São Paulo, Brazil. These stores are using the Rappi service to facilitate two-hour fulfillment to consumers. To use the Avon and Rappi service, customers are charged a delivery fee of US$1 to US$3, based on location. Danielle Bibas, Avon global chief creative and content officer said that “the company wants to become a digital social-selling company”Avon would not disclose the financial terms of the partnership. Avon is also offering this service in Colombian cities Medellin and Bogota, and it will expand it to 47 other cities in Colombia, Argentina, Peru, Chile and Mexico in the first half of the year.Avon has been operating in the country for over 60 years, and Brazil is its largest market.For its part, Latin America-based Rappi has 1 million subscribers in Brazil, and it increased penetration in the country by 30 percent month-over-month in 2018.

 

  • Emirates

Conversations are ongoing between authorities at Emirates in Dubai and Lima in Peru about starting flights between both cities continue to take place. According to Peru Trade, Tourism and Investment Office the lack of direct flights between Dubai and Lima is continuing to subdue trade between the two countries.Peru is the third largest investor in the UAE from Latin America, and was the second largest destination in South America for investment by UAE companies in 2018. For the time being, Emirates has “no firm plans to start services to Peru” but will continue to explore opportunities to strengthen the South American network.

 

 

  • Riviera Nayarit

Newlink, an internationally consulting firm based in Miami with offices throughout Latin America and Europe, will continue serving as public relations agency of record for the Riviera Nayarit Convention & Visitors Bureau in 2019 throughout North and South America. Newlink also announced that following a competitive RFP bidding process for public relations efforts, the agency has been tapped to lead media relations effort for the destination in Mexico. Newlink began spearheading strategic communications efforts for the Riviera Nayarit Convention & Visitors Bureau’s in 2018, where the firm provided strategic council and impactful media relations efforts in markets including the United States, Canada, Argentina, Brazil, Chile, Colombia, and Peru. In 2019, the agency is committed to building upon the momentum generated the previous year in the aforementioned markets while further positioning Riviera Nayarit as an ideal luxury travel destination for the Mexican domestic market.Newlink’s catalogue of tourism clients includes Expedia, The Buenos Aires Tourism Board, LATAM Airlines Group, Bahia Principe and Hotel Xcaret México, among others across the United States, Latin America, and Europe.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Viva Air

Aviation entrepreneur Declan Ryan has confirmed that he hopes to float his Colombia-based Viva Air carrier on the stock market next year.The ultra-low-cost carrier (ULCC) operates in Colombia and Peru, flying routes in those countries and also to Miami. It carried four million passengers in 2017. It’s majority-owned by Dublin-based Irelandia Aviation, which has a track record of launching low-cost carriers. According to Mr Ryan, a son of the late Ryanair founder Tony Ryan, Viva Air is likely to undertake its initial public offering (IPO) in New York, and possibly also list in Colombia.Viva Air’s Colombian operations began in 2012, while the Peru unit was launched in 2017. In 2017, Viva Air placed an order for 50 Airbus jets in order to modernise its fleet and capture expansion opportunities in Latin America.Mr Ryan said digital innovation is playing a key role in airline development.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Avon

Beauty brand Avon has consolidated its global media buying and planning business with agency Spark Foundry, following a formal review. Media Buying & Planning were previously handled by Publicis Media agency and WPP’s GroupM. From January 2019, Spark Foundry will “hub” the account from London. Key markets outside the U.S. include Argentina, Brazil, Colombia, Mexico, Poland, Russia, South Africa, the Philippines and the UK. Avon spent US$118 million on global advertising in 2017, according to its latest annual report. In 2016,Avon hired Horizon Media as agency-of-record for offline media and activation in the U.S., a move that came after the beauty brand separated from its global parent and became a privately held company in North America.The North American business, which is now majority-owned by Cerberus Capital Management, operates under the name New Avon, but is still known as Avon to consumers and representatives.

 

 

  • Viva Air

Viva Air, Latin America‘s leading low-cost airline, announced a new direct international route between Miami and Santa Marta. This will be the first direct route ever offered between the two cities, with rates starting from US$174 USD round trip. Tickets are currently available to book on www.vivaair.com, with the first flights departing December 18th, 2018. Viva Air will operate 3 flights per week between Miami and Santa Marta on Tuesdays, Thursdays, and Saturdays at 10:38am. The airline has offered direct flights from Miami to Medellin since December 2015, carrying more than 150,000 passengers.With this new route, Viva Air will connect the region while further positioning Colombia as a major tourist destination for US travelers.

 

 

  • Volkswagen

Omnicom has been appointed Volkswagen´s creative AOR inEurope and South America. The German automaker will centralize its marketing to be run from four main hubs that it calls “powerhouses.” They are based in Berlin, New York, São Paulo and Beijing. VW previously used roughly 40 agencies globally. Omnicom’s PHD remains Volkswagen’s global media agencyAs VW’s “Powerhouse” agency for North America, WPP will handle Digital, Creative, Dealer and Production throughout the United States and Canada, with additional responsibility for Mexico. WPP formed a new entity to handle the account called The VW Partnership. The review covered the automaker’s flagship VW brand, not its other nameplates, which include Audi.Volkswagen is the 61st-largest advertiser in the U.S. with US$746 million in spending last year, according to the Ad Age Datacenter. Globally, The Volkswagen company ranks sixth, at US$6.74 billion, according to the Ad Age Datacenter.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Foreo

The Swedish beauty and well-being brand Foreo, maker of facial cleansing brushes, electric toothbrushes & eye massagers, readies for global expansion in 2019. The beauty tech brand is now present in more than 200 duty free stores in 23 countries. According to Foreo’s Global Travel Retail Director Gary Leong  the brand´s expansion has already reached major capitals in Europe, North America, and Oceania (covering the entire Pacific Rim) and has started to spread in Latin America and the Middle East as well. North America, Latin America and Europe will be the brand´s main focus in 2019.Facial masks – with their roots in Asia – have been the most significant trend in the beauty in dustry and the most searched-for skincare term in 2017, according to Google.

 

  • Betterez

Betterez, a Toronto-based tech startup modernizing the ticketing and reservations systems of the ground travel industry, announced that it will be powering omnichannel ticketing and reservations for one of Latin America’s largest bus operators, Grupo Senda. The company transports over 75 million passengers yearly to over a thousand destinations. Grupo Senda operates nearly 800 routes across Mexico and the United States and helps millions of people who rely on it, often as their only mode of transportation. As more of its core passengers are purchasing tickets online and its US expansion continues, Grupo Senda selected Betterez to help them digitize more sales channels and get to know their customers better.The expansion into Latin America marks a significant milestone for Betterez. Using an agile approach to implementation, Betterez and Grupo expect a more rapid launch of phase one of the new ticketing and reservation system in September 2019.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Unilever

Unilever plans to buy a range of personal and home care brands from Latin American company Quala.The purchase includes the haircare brands Savital, eGo and Bio-Expert as well as Fortident toothpaste and Aromatel fabric softener – businesses that have combined annual turnover of US$400 million in Latin American countries including Colombia, Ecuador and Mexico.The deal’s purchase price was not disclosed.

 

  • Avianca

Following a review that began in October last year, in which various agencies from LatAm, Spain and the United States participated, Avianca has chosen DDB Latina as its new global agency. The appointment also includes the Avianca Cargo and Deprisa businesses. Fahrenheit DDB, the network office in Lima, will lead the Peruvian, Brazilian and the rest of South America markets, while DDB Colombia will handle the global business and focus on the markets of Colombia and Europe. Avianca’s global communication will be handled from Bogota by a team led by Joanna Safi, VP of innovation and data, and Leo Macías, CCO, who together with CEO Borja de la Plaza and VP of brand and business strategy Jorge Becerra will head the DDB Colombia group.

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Viva Air

Viva Air became the first low-cost airline to enter Peru‘s domestic market, posing a challenge to Santiago-based LATAM Airlines, which has long dominated the market.Viva – a unit of Irelandia Aviation, which is led by Ryanair founder Declan Ryan – will operate 11 domestic routes with a fleet of two Airbus A320 aircraft.The company said the move was part of its plan to expand in Latin America, where it is currently active in Colombia.Viva aims to transport 700,000 passengers in its first year of operations in the Andean country.

 

 

 

  • Sabre

Sabre Corporation has opened a new regional headquarters in Montevideo, Uruguay, for Travel Network, its global travel marketplace.The organisation processes more than US$120 billion of global travel spend annually by connecting travel buyers and suppliers.The technology support the company provides on a large scale to hundreds of travel agencies and corporate travel buyers in Latin America and the Caribbean requires a pan-regional network of strategically located offices, connected to a headquarters that centralizes resources and optimizes business and consulting processes.This office is fully dedicated to companies within the region.The company has a global network of offices dedicated to business functions, software development, and global services.

 

  • Radisson 

Radisson® announced the opening of Radisson Hotel Quinta Rubelinas Cuernavaca. Located in Cuernavaca, which is nicknamed the “City of Eternal Spring”, the hotel features contemporary Mexican architecture and is surrounded by vibrant gardens and palm trees. The hotel also adds convenience to guests being only nine kilometers from the Cuernavaca Airport.

 

 

  • Airbnb

The home and apartment-rental company Airbnb Inc. said it will collect and remit taxes in Mexico City, the first such arrangement in Latin America. Airbnb will provide 3 percent of revenue generated from bookings in Mexico City to the city’s government. Hotels there also pay a 3 percent lodging tax to local officials. Airbnb said it intends to replicate the tax model throughout the region.Latin America is now Airbnb’s fastest-growing market, surpassing Japan. The company has 250,000 properties listed in the region, which encompasses Mexico, South America and parts of the Caribbean, including Cuba. Airbnb said bookings in Latin America have increased 148 percent in the past year. The privately held company declined to disclose revenue.Airbnb has big plans for Latin America. It expects to double staff there by the end of the year and open offices in Argentina, Brazil and Mexico. Headcount will likely quadruple to 120 people within the next two years, Airbnb said. The plans echo those of Uber Technologies Inc., the only technology startup in the U.S. more richly valued than Airbnb. Also like Uber, Airbnb faces competition everywhere it goes, including Latin America. Many Brazilians rely on local upstart Hotel Urbano, which is backed by at least $130 million from travel-booking giant Priceline Group Inc. and others, according to research firm CB Insights. Expedia Inc. owns AlugueTemporada, which operates a similar service but lists only 30,000 homes in Latin America.To win over locals, Airbnb is experimenting with ways to accommodate other payment systems unique to Latin American countries.

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