Vista Equity Partners Archives

Vista Equity Partners Acquires Marketing-Tech Company Marketo

Marketing automation giant Marketo, Inc. has entered into a definitive agreement to be acquired by private equity firm Vista Equity Partners for a total value of approximately US$1.79 billion.Marketo shareholders will receive US$35.25 in cash per share, representing a 64% premium to the unaffected closing price as of May 9, 2016.

Mediaocean Acquired By Private Equity Firm Vista

Vista Equity Partners has acquired a majority stake in automating trafficking and billing software Company Mediaocean. The deal values Mediaocean at about US$720 million, the company confirmed. Mediaocean was the result of the 2011 merger of Mediabank and Donovan Data Systems, a deal valued at US$1.5 billion.