Fariña: “Visa’s campaign for the World Cup in Brazil will go beyond traditional media”
Adrian Fariña, Director of Marketing for Visa, talked with PORTADA during the Latam 2013 Media Festival about the brand’s positioning strategy and its plans for the upcoming 2014 World Cup and 2016 Olympics, both to be held in Brazil. “This will be Visa’s most global and most social campaign to date”