Vince Hudson


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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PEOPLE en Espanol Magazine has made a new Staff Announcement:

AAEAAQAAAAAAAAdzAAAAJDA1YjA2YmNkLWYyOTktNGY5My04MGZiLWNjOTU4YjQxMGUwMwChris Mancivalano recently joined People en Español (PESP) as the new Associate Marketing Director in July. With over 10 years of publishing, integrated marketing and events experience, Chris previously worked at MORE Magazine. In her new role, Chris will provide strategic planning, counsel and development of on-brand integrated marketing and digital programs. She will work closely with the sales and digital directors to create new integrated brand opportunities, client relationships and drive revenue growth.

099c840Shirley Velasquez has become the new Digital Executive Editor of Peopleenespañol.com. Previously, she worked at Latina Media Ventures, where she served as director of content. Prior to this, she worked at Glamour, Elle and Ralph Lauren Digital. She will remained based in NY.



imagesEntertainment Editor Carole Joseph has been promoted to Deputy Digital Executive Editor. Both Shirley and Carole will report directly to PESP Editor-in-Chief Armando Correa.




_A16PyDf_400x400Visible Measures, the content advertising data and technology firm,  announced that it has hired Leslie Russell as Director of Sales for Multicultural Marketing. Russell has over 25 years of experience in multicultural marketing and will be responsible for leading the sales effort for clients leveraging Visible Measures’ extensive data, insights, and media for content advertising specific to Hispanic and African American audiences. Russell joins Visible Measures from HolaDoctor, a Miami-based Spanish-language health and wellness digital network, where she held the role of director of digital sales, content marketing and translation services.Before joining HolaDoctor, Russell served as the National Sales Director for impreMedia, a U.S. Hispanic engagement solutions company offering content and advertising solutions. Russell holds a Bachelor of Science degree in Spanish Language and International Trade & Transportation from Georgetown University.

isabelraffertyMoviousMobvious, a  European mobile marketing firm is entering the U.S. Mobvious’ new office will be co-founded and led by Isabel Rafferty. Rafferty tells Portada that Mobvious will also have offices in Los Angeles. She previously worked at Asmovil  and was responsible for the launch of offices in Los Angeles, New York, and Chicago.



isaacIsaac Mizrahi, Co-President and Chief Operating Officer of Alma, is the new chair-elect at AHAA: The Voice of Hispanic Marketing. As chair elect, he will work closely with current chair Linda Lane Gonzalez, to lead the organization in developing and advancing AHAA’s strategic plan. Prior to this election, Mizrahi served on the board of directors and other committees.  Both Mizrahi and Gonzalez will work with the AHAA board of directors.Mizrahi spent more than 20 years honing his skills on behalf of international brands such as Coca-Cola, Bellsouth International, and Sprint-Nextel.

descarga (1)Telemundo 40 Río Grande Valley / KTLM announced that Carlos Sánchez has been named Video Journalist for Noticias Telemundo 40 at 10 PM. Sánchez joins a dynamic team of reporters that delivers the latest local breaking news and information that are of importance to the Hispanic community in the Río Grande Valley. He will make his on-air debut in early August.Sánchez, who has more than 15 years of experience working in local broadcasting for Spanish-language viewers, joins Telemundo 40 after working as a reporter for Telemundo El Paso / KTDO,  Azteca America network in Miami, Florida and Channel 44, a local television station Ciudad Juárez, Mexico.  He earned a bachelor’s degree in Tourism from the Universidad Autónoma de Ciudad Juarez, Mexico.

descarga (2)Vince Hudson is the new global brand director for Smirnoff vodka and senior VP for the brand in the U.S. at Diageo. He was most recently VP of U.S. marketing and mobile at Samsung. Prior to that he spent 20 years at Procter & Gamble in assorted executive roles.




mosaico_logoUnivision’s programmatic unit, Mosaico Trading, has hired three top executives to oversee sales and ad operations:

David Katz is the new general manager and VP, programmatic revenue platforms and operations.

Dayana Hoffman was appointed director, sales programmatic revenue and platforms.

Annie Fong has joined as director, programmatic ad operations.

AAEAAQAAAAAAAAOIAAAAJGM1ZTAzNDc1LWJlYzQtNDI4ZC1hYTBmLTQ0N2E4YjdlZDYzOABrand style Communications has hired  Annie Ehrmann as EVP, Strategy and Business Development. Based at the agency’s New York City headquarters, Ehrmann brings over a decade of experience. Mrs. Ehrmann will be working to expand the company’s fast growing Miami office and launch the Los Angeles office, currently scheduled for Q1, 2017.

descargaBBC Worldwide has appointed David Hanono Digital Sales General Manager for LatAm and the Hispanic US Market, effective July 21st.David will oversee all BBC Worldwide sales content for Latin America & US Hispanic, including Digital, TV and formats, while continuing to lead advertising regionally. Hanono has extensive experience in the digital TV industry and technological sector, having worked in global media organizations for 20 years. He previously served as Vice President of Digital Business Development and Advertising Sales for BBCW Latin America & U.S. Hispanic.

descarga (5)Unilever will buy Dollar Shave Club subscription grooming service for US$1 billion, giving the world’s second biggest ad spender an entry into one of the most profitable segments of personal care, and Dollar Shave Club a platform for global expansion.The deal puts Unilever in competition with its long-time rival Procter & Gamble Co.Michael Dubin, founder and CEO of Dollar Shave Club, will stay on as CEO.

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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s  Career Board!)

For prior Changing Places editions, click here.

Multiplica hired Sandra Valencia as Business Development Director based in Multiplica’s Miami office. Having previously served as SVP of New Business at Ariadna, Valencia now brings her skills to Multiplica. Valencia holds a BA in Business Administration and MA in Marketing; together with her broad knowledge and extensive background in marketing, sales and advertising project management, she joins forces with a marketing team known for its distinctive expertise in the areas of Conversion Optimization and User Experience. Multiplica focuses on proficiency in message integration based on key consumer insight to deliver highly impactful impressions, in addition to offering services such as media planning and buying. Over the past 15+ years Multiplica has launched campaigns for great brands such
as Burger King, HBO, Celebrity Cruises, LAN Airlines, Occidental Hotels & Resorts, Santander Bank, Desigual and Camper, among others.

hamilton_hamiltonJellyfish Online Marketing, global digital marketing agency, has announced that Jim Hamilton, previously Vice President and Managing Director for iCrossing, has been named Managing Director, Head of U.S. Agency for Jellyfish.Operating from the Agency’s U.S. headquarters in Baltimore, Jim will lead the growing team of digital marketing professionals and head the Baltimore, New York and San Francisco offices. In this role, Jim will work alongside Jellyfish Executive Vice President, Kevin Buerger, and be responsible for Jellyfish’s digital strategy, continued market expansion and evolution as a leading edge, full-service agency.As Vice President and Managing Director for iCrossing, Jim led the agency’s New York City and Washington DC offices.

Lori Dicker has joined Walton Isaacson as SVP, Digital and Social, effective immediately. In her new position, Dicker will leverage her vast experience in digital and social to deliver compelling and innovative brand engagement solutions across multiple platforms.Dicker, who has over 15 years of experience leading strategic digital and social media programs with an extensive background in brand marketing, including CPG, lifestyle, and entertainment, has worked on both the agency and client side where she has collaborated with all practice teams to develop immersive, multi-channel campaigns. She has held leadership positions at Weber Shandwick, Social @ Ogilvy and Walt Disney Company, among others, heading up strategic communications initiatives in the digital space and working with clients like SC Johnson, Kimberly Clark, Kraft, General Mills, Bank of America, Fox, Warner Bros. and MTV

Andrea_Diquez-01-2015Andrea Diquez has been named president of Saatchi & Saatchi New York. Diquez has been with Saatchi since 1995 and was most recently an executive VP and global director overseeing the Olay account. She will continue managing that account. During her time at Saatchi she has held assorted roles, including CEO of Saatchi & Saatchi Mexico.


Havas Worldwide has announced two key hires and the creation of a new creative position spanning the Americas to further accelerate innovation and collaboration worldwide.

descargaToygar Bazarkaya will join the agency as chief creative officer for the Americas – a first for the creative agency network – and will focus on strengthening the agency’s creative capabilities and building a community among creative teams throughout North and South America. The new, dual-Americas role was prompted by Havas Worldwide’s desire to build an unparalleled culture of collaboration, and will serve clients’ growing creative needs across both continents, as well as globally. Bazarkaya joins Havas from BBDO New York. Prior to that, he was the chief creative officer of BBDO in Germany.

descarga (1)Likewise, Matt Howell’s appointment as the new global chief digital officer supports a similar mission of collaboration, interlocking digital teams and perspectives across all global markets. Matt will lead digital efforts throughout the network with a focus on expanding the agency’s offering and delivering digital enterprises in alignment with Havas’s “Together” strategy.Howell previously served as global chief digital officer for Arnold Worldwide beginning in 2011, and then for Havas Creative Group from 2012 to 2014. He is returning after spending the past year as partner at Vermonster LLC, a design and technology consultancy specializing in product development.

Howell and Bazarkaya will begin their new roles in the next month and will report to Andrew Benett. Both will be based in New York.

descarga (3)Joanna O’conell has been named chief marketing officer at tech marketing company MediaMath. She was previously lead analyst for AdExchanger, where she was involved with digital marketing research. Prior to that, O’Connell was principal analyst for interactive marketing professionals at Forrester Research. She also worked at Razorfish and VivaKi.


descarga (2)Samsung’s VP-marketing and operations’ Vince Hudson is stepping down after less than two years with the company. His future plans were not immediately available.Mr. Hudson began his career at Samsung in 2014, overseeing mobile marketing operations and product launches in the U.S.Prior to Samsung, Mr. Hudson spent more than 20 years at Procter and Gamble, leaving the company as VP/general manager-beauty care division. In 2006, he joined P&G’s beauty business.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s new Career Board!)

thumbMeruelo Media, Southern California media group, has appointed executive Rick Rodriguez General Manager for Meruelo Television. In addition to overseeing programming, production, promotions and operations for the company’s Super 22 channel, he will develop distribution and content strategies for its national expansion alongside Meruelo Media’s entertainment production business unit.Rodriguez served as Executive Vice President of Content for Discovery Networks International and as President and GM of the bilingual Qubo children’s network, a joint venture of Scholastic, NBC and ION Media.

Javier-Garcia-e1415215253259-224x300Javier Garcia joins Comcast Cable as Vice President and General Manager, Multicultural Services.He will report to Marcien Jenckes, Executive Vice President of Consumer Services for Comcast Cable .Garcia will be charge of directing, designing and implementing Comcast’s multicultural services strategy across all Xfinity products. In this role, he will drive the long-term product vision and strategy and collaborate with various Comcast divisions, regions and business unit partners .He spent 8 years at yahoo! as General Manager of U.S. Hispanic business and led monetization, partnerships and operations for the company’s media, programmatic, and native advertising businesses. He also served as the Senior Director of Marketing Solutions for Y! Hispanic.

Hugo_Balta-e1414696489523Hugo Balta was named Senior Director of Multicultural Content for ESPN Digital & Print Media beginning December 1. He will report directly to Vice President & Executive Editor Kevin Jackson as well as advise Executive Vice President John Kosner on business strategies to better serve the domestic Hispanic audience.Balta’s priorities will be to target both English and Spanish speaking U.S. Hispanics across ESPN’s digital and print platforms. He will also be responsible for expanding ESPN’s efforts to serve sports fans worldwide by partnering with editorial leaders in Mexico and Latin America and across ESPN Deportes.Prior to joining ESPN in 2011, Hugo held several leadership roles at CBS, NBC, Telemundo and MSNBC over a career spanning 24 years.

225e486Debra Natasha Pogorelsky is no longer part of AdParlor, Inc.Since September 2014, the executive has joined Staterdaily, an Advertising and Marketing News & Employment portal for Latin America, as Contributing Writer and PROsimity.com as Marketing and Business Development Consultant. Pogorelsky joined Adparlor in 2013 to hold the position of Pan-Regional Sales Director, Latin America in Miami.

Brand culture and communications firm (add)ventures is expanding its Miami office with new additions:

Susan-Tremblay-3411941-220Sue Tremblay will be vice president of insights/analytics. Tremblay will oversee the Miami office and explore new partnerships and expansion opportunities. She will split her time between Providence and Miami. Prior to joining (add)ventures, Tremblay was vice president, account director at Nielsen in New York City. Sue previously served as the business development director of Nielsen’s Business Media unit.

15ee5feJoel Velez will be director of strategy/creative. A Miami resident, will operate from (add)ventures’ Miami office.He will be responsible for the strategic plans of (add)ventures’ Miami-based client partners. Prior to working at (add)ventures, Velez was the interactive marketing director for a cross-cultural marketing and branding firm. He also spent four years at Corporate Communications Inc., a full-service agency located in San Juan, Puerto Rico.

Samsung Electronics is making changes to its U.S. marketing team:

descarga (1)Todd Pendleton, Samsung CMO of the U.S. mobile business, will now oversee creative content for mobile and other units. In addition to his role as CMO of STA, Pendleton is the chief creative officer for the combined businesses in the U.S.


descarga (2)Vince Hudson, hired from P&G in March, will lead Samsung’s brand strategy.
They will both report to Gregory Lee, President and CEO Samsung Electronics North America


(Looking for your next Career move? Check out Portada’s Portada’s new Career Board!)

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