A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.


Research by eMarketer claims that total numbers of U.S. digital video viewers will increase from 221.8 million in 2017 to 239.2 million in 2021 and that the penetration rate among internet users will increase from 81.2% to 83.5%.

Vimeo has added a 360° feature with tutorials for creators, support for 8K files, offline viewing, and bespoke apps for specific mobile headsets.

Google has expanded its image recognition AI tools into the realm of video, announcing that users will be able to search through video content that is automatically assigned tags by an AI system.

According to new research from Ooyala, mobile represented 54% of all online video viewing in Q4 2016 and is tipped to hit nearly 60% in Q1 2017.

According to the NFL, their investment in online video platforms paid off: video-on-demand (VOD) starts grew by 76% over the previous year; mobile was up 235%. The average viewing session was 65.6 minutes, up 43%; and streaming across all devices was up 43%.

Google’s YouTube and Daydream groups are introducing the equi-angular cubemap (EAC), a new projection technique that increases the practical level of detail for 360-degree footage.

Ericsson’s annual ConsumerLab TV and Media Report reveals that a mobile subscription plan that allows affordable streaming of TV and video content on a mobile device – with reasonable video quality and without having to ration data – is of great interest to 40% of consumers globally. Millennials are the most interested group at 46%. 40% of consumers globally are “very interested” in a mobile data plan that includes unrestricted video streaming.

Facebook has signed a broadcasting agreement with Major League Soccer (MLS) and Univision Deportes that will see the social giant live stream at least 22 matches of the upcoming 2017 MLS season, beginning March 18, Mashable reports.

Ooyala has released its Q4 2016 Global Video Index, finding that pre-roll mobile impressions for broadcasters grew to 47 percent, up from 44 percent in Q3. Both smartphone and tablet percentages increased, taking share from computers, which dropped to 39 percent from 44 percent in Q3. For publishers, mobile pre-rolls showed a slight decline, falling from 39.7 percent in Q3 to 38.4 percent in Q4.

Outbrain released its ‘State of Global Content Marketing’ Report, revealing that 52% of all Outbrain pageviews were mobile in 2016.


Discovery platform Taboola announced an exclusive strategic alliance with Televisa, who will integrate Taboola’s high-impact content recommendation platform with the goal of increasing revenue through sponsored content and video as well as driving engagement through on-site personalization.

Facebook has arranged distribution deals for both Mexico’s and Spain’s top soccer divisions, Liga MX and La Liga.

According to Ericsson’s annual ConsumerLab TV and Media Report claims that in Colombia 60% of consumers would be very interested in a mobile subscription plan that allows affordable streaming of TV and video content on a mobile device.

According to the new Irdeto Global Consumer Piracy Survey, almost three-fifths of consumers who watch pirated content in Latin America stated they would watch less or stop watching pirated video content after learning that piracy results in revenue loss from studios, affecting investments in future content creation.

Outbrain’s ‘State of Global Content Marketing’ Report revealed that in Brazil, social and video are particularly popular, and that mobile advertising generates 12.5% of awareness for brands in the country, 8.9% more than the average generated by desktop.

A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.


Time Inc. has launched PEN, a free online video network that will feature content from People and Entertainment Weekly. The network will be supported by advertising and will broadcast more than 300 hours of original programming in the first 12 months of operation.  Time Inc’s library of shows from its properties like Time and Sports Illustrated will also be included in the programming.

Defy Media Inc., the company behind web video channels like Smosh and Clevver, has raised $70 million in a funding round led by Wellington Management in its attempt to fuel its growth in the online video market.

Hubspot‘s 2016 State of Inbound report revealed interesting insight regarding online video today: 49% of 18-24 year olds say that they’re watching at least 3 hours of video on YouTube a week, and 48% of marketers say they have plans to add YouTube to their content strategy in the next year. Facebook’s efforts in the online video department are also paying off: 39% of marketers said they’d be increasing their Facebook Video content during the next year.

Get ready for the 2017 Online Video Marketing Guide to be published on October 25, 2016 with the latest stats/projections and intelligence on the Ad-Driven Online Video market (OTT) throughout the Americas. To align your brand with this important annual reference and thought leadership report, please contact Portada’s Sales and Marketing Director Kelley Eberhardt at kelley@portada-online.com.

Twitter has announced a new application for Apple TV, Amazon Fire TV and Microsoft’s Xbox One that will offer free content on major streaming TV services. Content will include Twitter content, and access to the Vine and Periscope apps, as well as 10 National Football League games, Bloomberg News. Users do not need a pay-TV subscription or Twitter account to access it.

Lions Gate Entertainment Corp. has announced a deal with Vimeo to offer online services to its customers, making Lions Gate the first Hollywood Studio to license its television content to the online video platform. Vimeo will be allowed to run Lions Gate’s complete set of television series, including hits Orange is the New Black, Weeds, Nurse Jackie, and Mad Men .

PORTADA RESEARCH: Hispanic Online Video Ad Market to Soar to US $450 million. In a new report Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450  million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.

In celebration of Hispanic Heritage Month (9/15/16 – 10/15/16), huluHulu is premiering a lineup of programs, including Univision programs and novelas like Despertar Contigo, El Color de la Pasión, and A Que No Me Dejas, as well as season two of La Banda, the hit singing competition series created by Simon Cowell (The X Factor, America’s Got Talent) and produced by Ricky Martin.

This week marked the launch of Puros Autos Network, an online editorial platform that will cover the automobile market for  the 30 largest markets with a Hispanic population of 30% and higher.

CafeMedia has announced the relaunch of MamásLatinas.com, the first-ever bilingual online destination dedicated to connecting, entertaining and empowering Hispanic moms. Reaching more than 5 million monthly unique visitors, the refreshed MamásLatinas serves the culturally unique interests and needs of Latina moms.

Outstream video platform Teads has acquired Brainient, a company that specializes in advanced dynamic creative technologies for video and mobile. The acquisition will help Teads form the only global solution for creating and distributing interactive videos at scale and will help bridge the disconnect in the video market between data, creative and the media.


Discovery Communications has launched DNews en dnewsEspañol, marking its first Spanish-language digital native YouTube channel. Presented by Discovery’s online brand Seeker, the online network is available worldwide, but is targeting online viewers in Latin America, the US Hispanics and Spain.

A report released by Carat claims that global advertising spend is projected to reach $548.2 billion by the end of this year—a 4.4% (or $23 billion) increase compared to 2015, and that Latin America will experience the highest yoy growth, with a projected increase of 10%.

SES S.A. has announced that Arqiva, a communications infrastructure and media services company, has contracted a C-Band transponder on SES’s NSS-806 satellite for the distribution of premium HD sports content in English across Latin America and the Caribbean.

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