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unnamed (1)Grupo Radio Centro (GRC) has announced the appointment of veteran radio executive Bill Shadorf as Executive Vice President/General Manager. Based in Los Angeles, Shadorf will lead all sales and operations for Grupo Radio Centro and report directly to GRC President and CEO Francisco Aguirre. Shadorf’s dynamic executive career includes top executive positions as Vice President General Manager/West Coast Market Manager for Spanish Broadcasting Systems and Vice President of Corporate Sales at Univision Radio.

unnamedAlso joining Grupo Radio Centro’s executive team is Zev Levy as vice president, Director of Sales for Radio Centro 93.9 FM (KXOS-FM). Levy will oversee all aspects of sales for the station, including Interactive and Entertainment.Levy’s experience includes serving as Director of Sales for KLAX 97.9FM “La Raza” and KXOL 96.3FM “Latino.”

Shadorf and Levy are both longtime radio executives who carved a name for themselves in the industry.

 

descarga (6)MEC has announced the rebranding of MEC Bravo, one of the leading Hispanic media agencies, to MEC Multicultural to reflect the agency’s expansion into broader consumer segments. Led by Vilma Vale-Brennan in New York, the practice will continue to deliver genuinely integrated communications plans backed by culturally-relevant insights to connect with Hispanic, African America and Asian audiences.

 

 

descargaPeter Horst has been appointed chief marketing officer at Hershey Co., succeeding Mike Wege, who was appointed senior VP, administrative officer. Horst was previously senior VP, brand marketing at Capital One Financial Corp. He also served as CMO for Capital One Bank.

descarga (1)Diageo has promoted James Thompson to replace North American Chief Marketing and Innovation Officer Peter McDonough, who is leaving the company after nearly nine years.Thompson, who is currently the liquor giant’s managing director for its global reserve business, will assume the CMO role on Aug. 1. The reserve division covers luxury brands such as Johnnie Walker Blue Label, Cîroc Vodka, Ketel One Vodka andDon Julio Tequila. Previously, Mr. Thompson spent six years as Diageo’s CMO for Asia Pacific. He has also held several North American roles, including president for Guinness Canada.

phillips_nathanNathan Phillips has joined digital marketing and creative agency Narrative as chief creative officer. He was previously a group creative director at Noise and has also held agency positions at SS+K and at Publicis Modem.

Derek Collison 468Frank Foster has been appointed senior VP and general manager of TiVo’s research and analytics subsidiary. He will oversee TiVo strategic development in the research and analytic solutions areas, audience measurement, data provisioning and programmatic ad efforts. He was most recently president and general manager of Crossbeam Media, a unit of Comcast that focuses on TV, online and mobile ad platforms. He also served as VP advanced media sales and planning at Comcast Spotlight and, prior to that, was head of TV ad sales and TV product development for AT&T AdWorks.

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What:MEC has announced the rebranding of MEC Bravo, one of the leading Hispanic media agencies, to MEC Multicultural.
Why it matters: The move reflects the agency’s expansion into broader consumer segments. Led by Vilma Vale-Brennan in New York, the practice will continue to deliver  integrated communications plans backed by relevant insights to connect with Hispanic, African America and Asian audiences.

descargaMEC has announced the rebranding of MEC Bravo, one of the leading Hispanic media agencies, to MEC Multicultural to reflect the agency’s expansion into broader consumer segments.

descargaLed by Vilma Vale-Brennan in New York, the practice will continue to deliver genuinely integrated communications plans backed by culturally-relevant insights to connect with Hispanic, African America and Asian audiences.

MEC Multicultural leverages the agency’s proprietary analytics and insights tools such as Total Reach   (reach/budget optimization) and Nuevo American™ (custom segmentation models) to humanize data and identify cultural insights and trends that drive precise ROI models.

Speaking on the announcement, Managing Partner, Vilma Vale-Brennan said, “The new America has a different face.  We have Kaleidoscope families – one in three African American households are headed by single women, nearly half of households are multi-generational, and empty-nesters comprise the largest type of family in the US. We believe that this is one of the most fundamental trends shaping the broader media industry, and we are investing considerable resources into strategies that serve the needs of a new general market.”

Marla Kaplowitz, CEO, MEC North America, added, “Multicultural communications goes beyond demographics. It requires a nuanced understanding of consumer’s lifestyles, motivations, cultural values and differences, as well as how they are interacting and consuming every day media. MEC Multicultural is a natural extension of the work we deliver for our clients in the Hispanic space. Our proven leadership and access to data will allow us to help marketers connect more deeply with today’s increasingly multicultural footprint.”

Vilma added, “While the demographic shift to a majority minority nation is relatively easy to measure, the resulting cultural shifts are not. A heterogeneous American majority means that there is no longer a universally shared idea of what it means to be American. Rather, the idea of being American falls along a spectrum of personal experiences within cultural contexts. We surface relevant, informative and trustworthy insights of the multicultural consumer to build truly tailored communications solutions for our clients.”

The agency has created targeted campaign activations for clients such as AT&T, Marriott, KFC, Citi and Campbell’s, and continues to expand assignments with both existing and new clients, including in the beauty and energy sectors.

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