U.S. Digital Ad revenues surpass US$100 billion mark for the first time, hitting landmark US$107.5 billion in 2018, according to IAB Internet Advertising Revenue Report. Record-breaking Digital Marketing spend represents 22% year-over-year growth.
Facebook has unveiled its latest premium video effort called “Watch,”a new platform for shows on Facebook that will be available on mobile, desktop, laptop and in Facebook’s TV apps.
Gameloft, a leading global publisher of mobile video games, seeks to move up in the market with its offer to integrate ads into its video games.
Which sports video platforms do US Hispanic users prefer? What types of sports do they prefer? Do they prefer league sites o news media sites? Read on for the answers to these questions, drawn from comScore’s May 2017 ranking.
According to AdColony’s Spring 2017 App Install Marketing Survey of the top 250 grossing app developers, a full 50 percent of all app install spending now goes to video advertising. Half of that is for full-screen video ads, while the rest goes to in-feed, social, and television video ads. We spoke to industry insiders about how the rise of video in app marketing will factor into Hispanic-targeted app marketing campaigns.
What: Fullscreen’s latest research conducted by Leflein Associates investigated media preferences and trends of Gen Z and millennials and how both generations significantly differ. Why it matters: Millennials present a
NFL content broadcast on Twitter will be sponsored.
Virool has launched Virool’s Vertical Video Exchange, a fully programmatic ad exchange available to advertisers and publishers worldwide.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
AcuityAds will acquire 100% of Visible Measures’ outstanding common stock in exchange for cash in the amount of USD $10 million. It is expected that this transaction will be completed on or about March 31, 2017.AcuityAds gains meaningful footprint in the high-growth programmatic video advertising market
Pro-forma TTM Revenue for the combined organization exceeded CDN US$75 million.
What: Simulmedia and LiveRamp™, an Acxiom® company, have closed an strategic partnership enabling marketers to activate their first-party or CRM data on national TV. Why it
Which are the preferred video platforms by Hispanic residents of the United States? What types of content do they prefer? How do they establish their consumption priorities when it comes to media? The answers to those questions and more, according to those questions and more, according to comScore’s August 2016 rankings.
What: Twitter announced that will now share ad revenues with creators. Why it matters: Twitter plans pay creators as much as 70% share of ad revenues,
Amazon has announced the launch of its first Amazon Original series available in Spanish: “All or Nothing: A Season with the Arizona Cardinals” (“Todo o Nada” in Spanish).
As the recent decision of the RNC to reserve US $150 million worth of video ad inventory shows, video will be a major vehicle to convince voters for the upcoming general election in November. With the above fact in mind a roundtable with major players at DSPs, SSPs, and publishers took place in New York City. Below some intelligence provided by the round table participants.
The North American SVOD sector is by far the most mature in the world, with 81.81 million SVOD subscribers by end-2015. The number is expected to reach 109.59 million by 2021.
Which video platforms do US Hispanics visit the most? Whose traffic increased between 2015 and 2016? How high on the rankings do ad platforms come in? comScore gives us
In this article we analyze the rankings from Argentina, Brazil, Chile and Colombia. How did things change between 2015 and 2016? We give you the answers to these questions, according to comScore.
What sites and platforms are most-visited in Latin America? What kind of content do they prefer? What are the particularities of each country? In this article you’ll find the answers to those questions (according to comScore’s monthly report).
Portada analyzes the latest comScore rankings for unique viewers in Latin America, country by country.